Omslagafbeelding van de show Forms of Recreation: Customer Retention

Forms of Recreation: Customer Retention

Podcast door Forms of Recreation

Engels

Cultuur & Vrije Tijd

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Over Forms of Recreation: Customer Retention

Explore the customer retention strategy that iconic brands have been using. Marketing teams. You may be familiar with iconic brands, including National Geographic, Rapha, and LEGO. In this podcast, host André Brathwaite shares the backstories of each brand founder along with a customer retention strategy centered on hobby-driven experiences. This includes clubs to join, locations to visit, and activities to engage in, all of which have contributed to the success of these brands and others. ______ Want to dive deeper into this customer retention strategy? Visit: formsofrecreation.com ______ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Alle afleveringen

51 afleveringen

aflevering Introducing → Voice of the Customer artwork

Introducing → Voice of the Customer

Starting next week, you will hear what we call the Voice of the Customer, hosted by yours truly, André Brathwaite. It will be based on what people send in, message boards I read online, and the great conversations I've had with others. I'll be giving brands a perspective on problems adults face in the world we all live in, and the opportunities to solve them. Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers. Explore more at formsofrecreation.com/resources [http://formsofrecreation.com/resources] _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

13 jun 2026 - 2 min
aflevering Recap → 5 Best Episodes of Spring ‘26 artwork

Recap → 5 Best Episodes of Spring ‘26

Are you part of a marketing team? You’ve likely heard our previous episodes featuring renowned brands from around the globe. Listen to host André Brathwaite share the five best episodes of Spring ‘26, featuring Nintendo, Van Cleef & Arpels, Concha y Toro, Disney, and Osulloc. Thriving brands that extend beyond selling products; they provide hobby-driven experiences. Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers. Explore more at formsofrecreation.com [http://formsofrecreation.com] _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

6 jun 2026 - 14 min
aflevering Experiences For City Walkers → Strategy Used by Camper® artwork

Experiences For City Walkers → Strategy Used by Camper®

Are you part of a marketing team? You’ve probably heard of Camper, the shoe manufacturer founded in Spain in 1975. Listen to host André Brathwaite share the backstory of Camper, founded by Lorenzo Fluxà, and how he turned his passion for shoemaking into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club called The Walking Society [https://www.camper.com/en_US/content/The-Walking-Society], places such as Casa Camper [https://www.casacamper.com/en/] in walkable cities such as Barcelona and Berlin, and hobby-driven activities such as their Walk, Don't Run challenge [https://www.camper.com/en_US/content/strava] in partnership with Strava. Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

30 mei 2026 - 9 min
aflevering Experiences For Climbers → Strategy Used by SCARPA® artwork

Experiences For Climbers → Strategy Used by SCARPA®

Are you part of a marketing team? You’ve probably heard of SCARPA, the mountaineering and climbing shoe manufacturer founded in Italy in 1938. Listen to host André Brathwaite share the backstory of SCARPA, founded by Rupert Guinness, and how the Parisotto family turned their passion for shoemaking into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including places (Indoor climbing gyms in partnership with Climbing District [https://climbingdistrict.com/]) and in-person activities (clinics in partnership with Arc’teryx Academy [https://arcteryxacademy.com/]). Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

23 mei 2026 - 10 min
aflevering Experiences For Video Gamers → Strategy Used by Nintendo® artwork

Experiences For Video Gamers → Strategy Used by Nintendo®

Are you part of a marketing team? You’ve probably heard of Nintendo, the video game and electronics manufacturer founded in Japan in 1889. Listen to host André Brathwaite share the backstory of how founder Fusajiro Yamauchi turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including places (Super Nintendo World [Japan [https://www.usj.co.jp/web/en/us/areas/super-nintendo-world], Los Angeles [https://www.universalstudioshollywood.com/web/en/us/things-to-do/lands/super-nintendo-world], and Orlando [https://www.universalorlando.com/web/en/us/epic-universe/worlds/super-nintendo-world]], The Nintendo Museum [https://museum.nintendo.com/en/index.html], and Nintendo Stores [https://www.nintendo.com/us/retail-locations]) and activities (Play Nintendo Tour [https://www.nintendo.com/us/whatsnew/events/play-events/], Nintendo In-Store Events, and Nintendo Live). Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

16 mei 2026 - 12 s
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