From the Sidelines to CEO

How Niching Makes Content Creation Easier | S2 Ep. 6

In this episode, Registered Dietitian Ariadna Mendez returns to provide updates on her business and social media strategy. She shares insights on implementing social media strategies that were discussed in Episode 2. In this episode, Reilly and Jenna discuss how Ari can focus more on her ideal client, and the importance of identifying pain points for effective communication. Time Stamps 03:08 - Social Media Strategy and Implementation 06:14 - Content Creation and Ideal Client Focus 09:12 - Identifying Pain Points for Effective Communication 12:01 - Final Thoughts and Future Plans Tune in on Thursday's for free coaching consults! ⁠⁠⁠Apply⁠⁠⁠ [https://forms.gle/ERdSCh5YVs1WpPG86] to be featured and receiving free business coaching ⁠⁠⁠here⁠⁠⁠ [https://forms.gle/ERdSCh5YVs1WpPG86].

How to Build an Effective Social Media Schedule | S2 Ep 5

In this episode Reilly Beatty and Jenna Fisher discuss the journey of building a successful sports nutrition business, focusing on the importance of defining an ideal athlete avatar, creating personalized content, and establishing a sustainable social media strategy. They chat with Hillary Ervin RD, LDN about the importance of niching down for client engagement and content creation. Hillary is a member of the Sports Business Bootcamp and shares her journey with working on niching to her ideal athlete and building out a social media strategy to grow her business. Time Stamps 04:42 - Defining the Ideal Athlete Avatar 07:26 - The Importance of Niching Down 10:32 - Authenticity in Social Media Presence 13:12 - Creating a Sustainable Social Media Schedule 16:08 - Strategizing Content Creation 19:17 - Engagement and Posting Strategies 22:15 - Categorizing Content for Better Flow 25:07 - Final Thoughts and Next Steps 30:48 - Mindfulness in Athletic Performance 31:22 - Simplifying Content for Better Engagement Tune in on Thursday's for free coaching consults! ⁠⁠Apply⁠⁠ [https://forms.gle/ERdSCh5YVs1WpPG86] to be featured and receiving free business coaching ⁠⁠here⁠⁠ [https://forms.gle/ERdSCh5YVs1WpPG86].

The First Step in Building a Referral Network | S2 Ep. 4

In this episode of 'From the Sidelines to CEO', hosts Reilly Beatty and Jenna Fisher discuss strategies for beginning outreach to build a successful private practice in sports nutrition with RD2Be Lily Reimer. In this episode you will learn the importance of outreach, effective communication, and personal branding, emphasizing the need for personalized engagement with potential clients. You will also learn about what to include in an initial outreach email and how to stand out among the crowd. Time Stamps 05:11 - Outreach Strategy for Building Connections in the Community 06:53 - Crafting the Perfect Outreach Email 11:41 - Personalization and Relatability in Outreach 14:07 - Final Thoughts and Next Steps 14:27 - Refining Outreach Strategies for Success Tune in on Thursday's for free coaching consults! ⁠Apply⁠ [https://forms.gle/ERdSCh5YVs1WpPG86] to be featured and receiving free business coaching ⁠here⁠ [https://forms.gle/ERdSCh5YVs1WpPG86].

Are You Giving Away Too Much Information for Free? | S2 Ep. 3

Struggling to attract new followers or convert leads into clients? You might be giving away too much free information! In this episode, hosts Reilly Beatty MS, RD, CSSD and Jenna Fisher RD, chat with licensed therapist and mental performance coach Emily Perrin. Emily is currently building out her mindset performance programming for athletes and working on growing her Instagram account. In this episode, Emily receives coaching on a reel [https://www.instagram.com/reel/DGGe3K_x1sJ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==]that she published to attract more followers. Time Stamps 03:58 - Social Media Goals and Strategies 05:28 - Coping Skills and Anxiety Management 06:59 - Navigating Growth on Social Media 08:35 - Refining Messaging for Clarity 10:19 - The Importance of Simplicity in Communication1 12:31 - Curiosity as a Marketing Tool 14:46 - Simplifying Content for Better Engagement Tune in on Thursday's for free coaching consults! Apply [https://forms.gle/ERdSCh5YVs1WpPG86] to be featured and receiving free business coaching here [https://forms.gle/ERdSCh5YVs1WpPG86].

How to Optimize Your Call to Action | S2 Ep. 2

In this episode of From the Sidelines to CEO, you will learn about how to optimize your call to action to increase engagement on your social media posts. Host Reilly Beatty MS, RD, CSSD and Jenna Fisher RD, conduct a live coaching session with Ariadna Mendez, a fellow Registered Dietitian and certified diabetes care specialist. They discuss Ari's journey in sports nutrition, her passion for cycling, and how she merges these interests in her business. They chat about effective social media strategies for dietitians, focusing on content creation, audience engagement, and the importance of clear calls to action. Ari shares her experiences with creating content for her audience and receives valuable feedback on improving her social media presence. Important Time Stamps 04:22 - Ariadna's Business 06:00 - Social Media Strategy and Content Creation 07:38 - Analyzing the Reel and Engagement Strategies 10:14 - Calls to Action and Audience Engagement 12:18 - Content Frequency and Future Plans 14:34 - Content Review: Engaging Your Audience on Social Media 15:47 - Tools and Resources for Sports Nutrition Entrepreneurs Make sure you grab a pen and paper for our live coaching episode. Full video episodes are available on Spotify & YouTube. Want to be featured and get free business coaching advice? Apply here [https://forms.gle/GgpVK9sSXk2bZMNHA] to be on the podcast!