Behind Good Content

#33 - Pranav Piyush

Pranav Piyush is the CEO of Paramark, a marketing measurement company helping brands cut through attribution noise and understand what is actually driving business results. Paramark works with companies on measurement fundamentals like marketing mix modeling and incrementality testing, bringing more scientific thinking to one of the messiest questions in marketing: how do we know if this is working? He tells us all about why traditional attribution models are mostly broken, what smaller teams should pay attention to before they have enough data for real measurement, and how marketers can think more scientifically without overcomplicating the work. We also get into why product and marketing are more connected than most companies realize, how he thinks about building Paramark’s own content program, and why the best content in the AI era has to come from real conversations, real experiences, and real life.

#32 - Barney O'Kelly

Barney O’Kelly leads product and solutions marketing at AlixPartners, a global consulting firm with thousands of employees and billions in revenue. Inside a firm like that, getting executives to show up on LinkedIn isn’t easy, but Barney has been a lone evangelist for this motion, helping hesitant leaders get out there, share their thinking, and build real relationships. He tells us all about how he introduced executive-led content internally, the resistance he faced, and how he reframed “personal brand” into something that actually resonated: be seen and make friends. He tells us all about the psychology behind why executives hesitate to post, how to get past the “I’m not interesting” hurdle, why engagement metrics are often misleading, and how this motion actually drives real conversations, relationships, and revenue. It’s a practical look at how executive presence can work inside a large, legacy firm, and what it actually takes to make it stick.

#31 - Richard van der Blom

Richard van der Blom has spent years studying LinkedIn more rigorously than almost anyone else. Every year, he and his team analyze more than 2 million LinkedIn posts and turn that data into his widely read Algorithm InSights Report. In this episode, we get into what he’s seeing on the platform right now, from declining reach to LinkedIn’s shift from network-based distribution to interest-based distribution, and what that means for anyone using LinkedIn as a serious growth channel. He tells us all about what “consumption rate” means for posts and videos, why overhauling your profile matters more than most people think, how Richard sees the balance between AI and authenticity on the platform, why there is still real opportunity on LinkedIn in 2026, and what creators and B2B operators should actually do if they want to earn attention, build authority, and turn that into pipeline.

#30 - Chris Eberhardt

Chris Eberhardt leads marketing at Clarify, a Series A CRM trying to break through in one of the most crowded software categories out there. Instead of chasing more channels and more volume, Clarify has focused on building trust around its founder, Patrick Thompson, and extending that voice beyond LinkedIn through a long-form executive newsletter. Chris tells us about how that newsletter, Founder Therapy, came together, why they built the audience from scratch instead of importing subscribers, what makes an executive newsletter work, and what they’ve learned so far about using long-form content to build trust with founders.

#29 - Noah Greenberg

Noah Greenberg is the CEO of Stacker, a platform that helps brands turn original, editorial content into earned distribution across thousands of news outlets. He tells us all about the shift happening in B2B marketing: companies are hiring journalists and editorial leaders instead of traditional content marketers, because the old acquisition playbook is saturated and brand matters again. Noah breaks down why “newsroom” thinking is showing up inside more companies, what distribution looks like when you treat owned content like earned media, and how Stacker became infrastructure that connects brands producing high-quality stories with publishers that need more content.