Omslagafbeelding van de show Good Soil Strategies

Good Soil Strategies

Podcast door Matthew Penchuk & Anthony Hilb

Engels

Business

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Over Good Soil Strategies

Good Soil StrategiesThe Marketing & Operations Show for Landscaping, Hardscaping & Outdoor Service ProvidersHosted by Matt Penchuk (Search Strategy Marketing & Hardscaping HQ) and Anthony Hilb (Anthony's Lawn Care & Landscape), Good Soil Strategies helps outdoor service contractors grow profitable, scalable businesses grounded in trust and authenticity.We cover local SEO and digital marketing that actually works for contractors, sales systems that convert without being pushy, operational frameworks for scaling past $1M and beyond, and real conversations with seven and eight-figure contractors who've built the businesses you want.No fluff. No manipulation. Just proven strategies from marketers and contractors in the trenches building real companies and doing good in the world.Whether you're a solo operator or running a multi-million dollar operation, you'll find actionable insights rooted in trust, authenticity, and sustainable growth.New episodes bi-weekly.

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2 afleveringen

aflevering Tom Glasby | Futurescape USA, Industry Trends, and Why Contractors Need to Get Visible Now artwork

Tom Glasby | Futurescape USA, Industry Trends, and Why Contractors Need to Get Visible Now

Tom Glasby from Eljays44 joins Matt and Anthony to talk about what's happening in the landscaping industry right now and where it's headed. Tom's team built the UK's largest landscaping trade show from scratch and is now doing the same in the US with Futurescape USA. In this episode we cover: * The story behind Futurescape and how it went from a mortgaged house to the UK's leading landscaping event * What's new for Futurescape USA 2026: new venue, September dates, show gardens, tech trail, and expanded demo zones * Why brand recognition is more important than ever for contractors * The massive opportunity coming to California with the World Cup, Super Bowl, and Olympics * The outdoor living and wellness trend and how contractors can use it to upsell * Why you're never a finished product and should keep adding skills and services * How landscape lighting is an underserved market with real revenue potential * What Futurescape does to support contractors through project showcases, awards, and industry recognition Futurescape USA returns September 1-2, 2026 at The Barker Hangar in Santa Monica. Learn more at futurescapeusa.com [http://futurescapeusa.com] or reach Tom directly at tom.glasby@eljays44.com [tom.glasby@eljays44.com]. Links: futurescapeusa.com [http://futurescapeusa.com] hardscapinghq.com [http://hardscapinghq.com] searchstrategymarketing.com [http://searchstrategymarketing.com] anthonyslawncare.com [http://anthonyslawncare.com]

26 feb 2026 - 1 h 2 min
aflevering Bryan Miller | From Solopreneur to $15M: Why Implementation Beats Information artwork

Bryan Miller | From Solopreneur to $15M: Why Implementation Beats Information

Most contractors take months to train salespeople, if they can train them at all. Bryan Miller cracked the code on rapid sales training while scaling Outback Deck to $15 million annually and becoming the #1 TimberTech ASAC contractor in North America. Bryan didn't just build a successful deck company. He created DeckMetrix, a pricing software born from his own frustration as a solopreneur drowning in estimates. What started as an Excel spreadsheet with a portable printer in his truck evolved into a tool that trains sales reps in 3 days instead of 6 months. In this episode, you'll learn: * How Bryan went from writing estimates on pen and paper to building pricing software that revolutionized his business * The exact systems that cut sales training from 6 months down to 3 days * Why implementing what you learn matters more than collecting information, and why less than 3% of business owners ever break past $1M * The reality of servant leadership at scale and how Bryan's team earned their position as the top contractor in North America * What it takes to build systems for hiring, onboarding, and retaining top talent when you're scaling past $5M Links: deckmetrix.com [http://deckmetrix.com] outbackdeck.com [http://outbackdeck.com] hardscapinghq.com [http://hardscapinghq.com] searchstrategymarketing.com [http://searchstrategymarketing.com] anthonyslawncare.com [http://anthonyslawncare.com]

26 feb 2026 - 1 h 7 min
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