Building an Online Reputation: The 8 Steps From Invisible to the Obvious Choice

Building an Online Reputation: The 8 Steps From Invisible to the Obvious Choice

Take our FREE Video Podcast Idea Assessment - https://cincinnatipodcaststudio.com/fit Book a Discovery Call - https://cincinnatipodcaststudio.com/discovery Building an Online Reputation: The 8 Steps From Invisible to the Obvious Choice Brian and Josh break down the exact content sequence they've observed from people like Gary Vaynerchuk, Alex Hormozi, and Codie Sanchez -- the order to build a trusted personal brand if you're starting from zero, and why most people skip the step that actually matters first. In this episode: - Why "product before content" is the step almost everyone skips -- and how to document your process if you don't have a product yet - Why a video podcast works as the hub that fuels every other piece of content you make - How to turn one long-form conversation into a week's worth of short-form content instead of guessing what to post next - Why a newsletter converts better than social media -- you own the list, you don't own the platform - What has to be true before you build an online community (you need a team behind you, not just yourself) - The real difference between courses (a transformation tool) and webinars (a sales tool) - Why "share the knowledge, sell the implementation" lets you give away expertise without giving away the outcome - What a "shredder" is and why some of the biggest creators online have someone whose only job is turning their day into content Timecodes: 01:25 Step 1: Product before content 07:03 Step 2: Start a video podcast 20:50 Step 3: Short-form content from the podcast 32:21 Step 4: Newsletter 37:11 Step 5: Online community 49:29 Step 6-7: Courses vs. webinars 54:01 Step 8: The "shredder" Resources mentioned: Gary Vaynerchuk (Wine Library), Alex Hormozi (Acquisition.com, Gymshark/Gym Launch), Codie Sanchez, Caleb Ralston's six-hour YouTube video Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

How Financial Advisors, Banks & Credit Unions Can Use Video Podcasting — Compliance and All

How Financial Advisors, Banks & Credit Unions Can Use Video Podcasting — Compliance and All If you market for a financial advisory firm, a bank, or a credit union, you already know the objections: compliance won't allow it, we'll overwhelm people on social, our advisors and leadership are too busy, we're not "cool" enough. In this episode, Josh and Brian take those objections one at a time and show why video podcasting is the most effective trust-building tool in financial services — and why compliance is a creative constraint, not a wall. What you'll learn: - Why compliance officers actually say no (it's narrower than you think) — and how to bring them in as a creative partner instead of a gatekeeper - How to make a video podcast the hub of your marketing instead of one more thing on your plate - The repurposing math: one studio session → a full episode + ~14 shorts + email newsletters + blogs - Why "I'll overwhelm my followers" is an outdated fear in an interest-based, algorithmic feed - How to pitch the vision to a busy advisor, CEO, or leadership team - Why "trustworthy" beats "cool" every time in financial content - Concrete show formats — from a high-net-worth advisory show to a basic-budgeting podcast to an internal CEO podcast — you can launch right now Chapters: 0:00 — The trustworthy thing, not the cool thing 0:31 — Who this episode is for: marketers in banking, finance & advisory 1:00 — Objection #1: "Compliance makes this not worth it" 4:00 — Compliance as a creative constraint (work with your compliance officer) 6:15 — The real risk: looking stuffy, faceless, and inhuman 8:42 — Where podcasting fits: start with trust, work backward 13:40 — Make the podcast your marketing hub, not another task 15:40 — The multiplication math: one hour = weeks of content 23:00 — Objection #2: "I'll overwhelm people on social media" 27:18 — More shots at the algorithm beat one perfect post 28:25 — Getting buy-in: how to pitch advisors, CEOs, and leadership 32:21 — Objection #3: "I'm not cool enough" (you don't need to be) 33:25 — Trustworthy beats cool: what actually builds an audience 38:06 — The "translator" co-host model for complex topics 40:36 — Brainstorm: show formats for advisors and institutions 47:26 — Game-show & lightning-round formats that create clips 50:07 — Internal podcasts for large, growing organizations 54:54 — No faceless companies — and how to start Mentioned in this episode: Key & Peele's "anger translator" sketch: https://youtu.be/6OQAHcB72dg?si=2ZUPK8aJfC8R0_iu Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by the Cincinnati Podcast Studio You're great at what you do. Your clients trust you. But online, you might still feel invisible. If you're a financial advisor, a business leader, or a marketer in Greater Cincinnati / Northern Kentucky who wants to scale trust and grow awareness through video podcasting, we'd love to talk. You show up and talk. We can handle the rest. Book a discovery call: cincinnatipodcaststudio.com/discovery

How to Pull Real Answers Out of Anyone on Camera

Take our FREE Video Podcast Idea Assessment :arrow_right: https://cincinnatipodcaststudio.com/fit Book a Discovery Call :arrow_right: https://cincinnatipodcaststudio.com/discovery How to Pull Real Answers Out of Anyone on Camera Brian Erickson and Josh Lewis break down everything that separates a flat podcast conversation from one people actually remember -- and it starts before you ever press record. This episode covers the full arc: how to interview your boss, your employees, outside experts, and what to do when you're the one in the hot seat. In this episode: - Find your angle before you research your guest -- knowing where you want to land lets you steer without a script - Send themes, not questions: guests who over-prepare give you rehearsed answers; the ones who don't give you the real conversation - Silence is a technique -- letting a pause stretch past the awkward point pulls out things guests didn't know they were going to say - Ask "What are you excited to talk about?" and "Is there anything off limits?" before the cameras roll -- these two questions unlock better content than any outline - When interviewing employees, use a specific story setup rather than a general question -- "Tell me about the time when..." lands where "What do you think about X?" doesn't - The best intro doesn't have to come at the top -- hyping your guest after 30 minutes of conversation can hit harder than a cold open - As a guest, restate the question before your answer: it creates self-contained clips, keeps your editor sane, and makes your moments stand on their own Timecodes: 00:35 - What type of conversation is your guest in? Practical, emotional, or social 06:23 - Finding your angle and why to think about it before the research 11:34 - How to use AI to curate your interview questions (not generate them) 21:32 - The patience and emotional awareness that separates good interviewers from great ones 24:31 - Why skipping pre-interview banter costs you the best 20% of the episode 39:31 - The send-questions-ahead-of-time debate: themes vs. full outlines 46:00 - How to interview your boss: t-up the SME so they sound like themselves 53:51 - How to interview employees: psychological safety, specific story prompts, and the intro as armor 01:02:38 - Interviewing outside experts: do the research, find the angle they haven't been asked before 01:13:45 - The bonus section: how to be a good interviewee -- prep, point of view, and self-contained chunks Resources mentioned: - Super Communicators by Dr. Charles Duhigg - CPS AI Prompt Guide: https://cincinnatipodcaststudio.com (Free Resources section) Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

Apple Podcasts Video, Google IO 2026, & Brandcast's BIG Reveal: Ask YouTube - What Every Business Podcaster Needs to Know

Take our FREE Video Podcast Idea Assessment ➡️ https://cincinnatipodcaststudio.com/fit Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery Apple Podcasts Video, Google Brandcast, and Ask YouTube - What Every Business Podcaster Needs to Know Apple, Google, and YouTube are all making the same bet -- and it's on video podcasting. Brian and Josh break down what the recent announcements from Google Brandcast, Apple Podcasts, and Google I/O actually mean for businesses creating video content, and why the window to get ahead is narrower than most people think. In this episode: - Apple Podcasts now streams video without requiring a download -- being early means getting organic visibility before the platform fills up - Google's own Brandcast data: people who watch an organic video about a brand are 13x more likely to search for it and 5x more likely to buy - "Ask YouTube" lets users chat with YouTube and surface specific video segments as answers -- which changes what "SEO" means for every video you publish - YouTube pays creators far better for long-form retention than volume, and recommends strong long-form content for years, not weeks - Connected TV is now YouTube's biggest watch-time platform -- someone putting your podcast on their TV is one of the highest-value attention signals you can get - Website clicks are declining as AI surfaces answers directly; video authority and topic clusters are how you show up in Gemini and Google results now - AI is moderating sensationalism in algorithms -- being genuinely knowledgeable is becoming more valuable than being the loudest Timecodes: 00:35 -- Apple Podcasts video launch and the first mover advantage 03:33 -- Why being early on a new platform feature actually matters 08:22 -- Connected TV and why someone watching your podcast on their TV is a huge trust signal 13:28 -- YouTube Brandcast: 13x search lift and 5x purchase intent from organic video 19:18 -- How YouTube values long-form retention in its algorithm and ad payouts 22:22 -- Ask YouTube: how AI is turning YouTube into a video-powered chatbot 28:36 -- Why website SEO is declining and video authority is replacing it 41:08 -- The window is still open -- and what "start now" actually looks like Resources mentioned: - ⁨Marques Brownless on New Apple CEO: https://www.youtube.com/watch?v=i9TvUGeTltE - Cincinnati Podcast Studio AI podcast idea assessment: https://cincinnatipodcaststudio.com/fit - Discovery call booking: https://cincinnatipodcaststudio.com/discovery Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

Can AI Replace Humans? | Video Podcasting For Businesses

Get The AI Prompt Guide for Video Podcasting ➡️ https://cincinnatipodcaststudio.com/ai-prompts-for-podcasting-landing Can AI Replace Humans? | Video Podcasting For Businesses Brian and Josh break down where AI actually helps podcasters and where it quietly damages the trust a business is trying to build. You will walk away knowing how to use AI as a research, prep, editing, and workflow tool without letting it replace the human perspective that makes people trust you. In this episode: - AI generated podcasts can work when the job is synthesizing huge amounts of information, like release notes or public documents, but they struggle to create real perspective. - If your marketing feels AI generated, people notice fast, and that can break trust before a conversation ever starts. - Human video podcasts help buyers see how you think, hear your tone, and decide whether you are someone they can trust. - The best AI prompts include boundaries, format, links, and clear instructions for what not to do, not just a vague request for content. - AI can save hours in guest research by turning LinkedIn profiles, prior interviews, and public context into better questions. - Tools like AutoPod and Opus Clips can speed up multicam editing, captions, and repurposing, but a human still needs to judge context. - Show notes, quote graphics, and podcast prep are strong AI use cases because they save time around the episode instead of replacing the episode. - The future of podcast AI will likely include prep companions, searchable knowledge bases, faster editing, and more live clipping workflows. Timecodes: 00:00 Why AI generated business podcasts raise the trust question 03:12 The Epstein Files AI podcast and when scale makes AI useful 08:39 Why AI marketing can trigger people's BS meter 13:29 Why human video podcasting builds trust faster 18:19 Why the first AI answer is rarely the right one 23:21 Turning blog posts and written content into audio 28:32 How CPS uses AI for podcast ideation and research 39:50 AI tools for editing, captions, and repurposed clips 43:33 Using AI to write structured show notes 50:12 Where AI may take podcasting next Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio