Cincinnati Podcast Studio Podcast

Apple Podcasts Video, Google Brandcast, and Ask YouTube - What Every Business Podcaster Needs to Know

Take our FREE Video Podcast Idea Assessment ➡️ https://cincinnatipodcaststudio.com/fit Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery Apple Podcasts Video, Google Brandcast, and Ask YouTube - What Every Business Podcaster Needs to Know Apple, Google, and YouTube are all making the same bet -- and it's on video podcasting. Brian and Josh break down what the recent announcements from Google Brandcast, Apple Podcasts, and Google I/O actually mean for businesses creating video content, and why the window to get ahead is narrower than most people think. In this episode: - Apple Podcasts now streams video without requiring a download -- being early means getting organic visibility before the platform fills up - Google's own Brandcast data: people who watch an organic video about a brand are 13x more likely to search for it and 5x more likely to buy - "Ask YouTube" lets users chat with YouTube and surface specific video segments as answers -- which changes what "SEO" means for every video you publish - YouTube pays creators far better for long-form retention than volume, and recommends strong long-form content for years, not weeks - Connected TV is now YouTube's biggest watch-time platform -- someone putting your podcast on their TV is one of the highest-value attention signals you can get - Website clicks are declining as AI surfaces answers directly; video authority and topic clusters are how you show up in Gemini and Google results now - AI is moderating sensationalism in algorithms -- being genuinely knowledgeable is becoming more valuable than being the loudest Timecodes: 00:35 -- Apple Podcasts video launch and the first mover advantage 03:33 -- Why being early on a new platform feature actually matters 08:22 -- Connected TV and why someone watching your podcast on their TV is a huge trust signal 13:28 -- YouTube Brandcast: 13x search lift and 5x purchase intent from organic video 19:18 -- How YouTube values long-form retention in its algorithm and ad payouts 22:22 -- Ask YouTube: how AI is turning YouTube into a video-powered chatbot 28:36 -- Why website SEO is declining and video authority is replacing it 41:08 -- The window is still open -- and what "start now" actually looks like Resources mentioned: - ⁨Marques Brownless on New Apple CEO: https://www.youtube.com/watch?v=i9TvUGeTltE - Cincinnati Podcast Studio AI podcast idea assessment: https://cincinnatipodcaststudio.com/fit - Discovery call booking: https://cincinnatipodcaststudio.com/discovery Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

Can AI Replace Humans? | Video Podcasting For Businesses

Get The AI Prompt Guide for Video Podcasting ➡️ https://cincinnatipodcaststudio.com/ai-prompts-for-podcasting-landing Can AI Replace Humans? | Video Podcasting For Businesses Brian and Josh break down where AI actually helps podcasters and where it quietly damages the trust a business is trying to build. You will walk away knowing how to use AI as a research, prep, editing, and workflow tool without letting it replace the human perspective that makes people trust you. In this episode: - AI generated podcasts can work when the job is synthesizing huge amounts of information, like release notes or public documents, but they struggle to create real perspective. - If your marketing feels AI generated, people notice fast, and that can break trust before a conversation ever starts. - Human video podcasts help buyers see how you think, hear your tone, and decide whether you are someone they can trust. - The best AI prompts include boundaries, format, links, and clear instructions for what not to do, not just a vague request for content. - AI can save hours in guest research by turning LinkedIn profiles, prior interviews, and public context into better questions. - Tools like AutoPod and Opus Clips can speed up multicam editing, captions, and repurposing, but a human still needs to judge context. - Show notes, quote graphics, and podcast prep are strong AI use cases because they save time around the episode instead of replacing the episode. - The future of podcast AI will likely include prep companions, searchable knowledge bases, faster editing, and more live clipping workflows. Timecodes: 00:00 Why AI generated business podcasts raise the trust question 03:12 The Epstein Files AI podcast and when scale makes AI useful 08:39 Why AI marketing can trigger people's BS meter 13:29 Why human video podcasting builds trust faster 18:19 Why the first AI answer is rarely the right one 23:21 Turning blog posts and written content into audio 28:32 How CPS uses AI for podcast ideation and research 39:50 AI tools for editing, captions, and repurposed clips 43:33 Using AI to write structured show notes 50:12 Where AI may take podcasting next Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

How We Started Cincinnati Podcast Studio (Our Story)

Take our FREE Video Podcast Idea Assessment ➡️ https://cincinnatipodcaststudio.com/fit Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery EP 026 - How We Started Cincinnati Podcast Studio (Our Story) How did two guys who've known each other 26 years end up co-founding a video podcast studio after a single coffee meeting? Josh Lewis and Brian Erickson tell the real origin of Cincinnati Podcast Studio — the LinkedIn post, the "devastated" reaction, and the 10-minute conversation that changed everything. Josh and Brian walk through their paths into video — Josh from explainer video company Epipheo to Director of Communications at his church, producing The Couch Time Podcast along the way; Brian from GoPro edits and live production at Cedarville to six years at Crossroads Church and his own production company. They cover how Brian found the Chicago Podcast Studio model, why Josh was planning a virtual setup when Brian's LinkedIn announcement hit his feed, and the coffee at Crossroads East Side where Brian said "I'm leaving my job" ten minutes in. From there: the OTR storefront that stretched from three months to 18 months, the Longworth Hall build-out that fell through, and the move to a two-studio space with concurrent recording. They close on where the business is heading — live stream webinars, subbrand shows, and why AI is pushing human conversation into premium territory. In this episode, we cover: - How Brian got started in video through GoPro edits and the early YouTube algorithm - Why Brian took a live production job at Crossroads after swearing off live production - Josh's path from Epipheo to producing The Couch Time Podcast for parents - The 26-year family friendship that made the partnership possible - How Brian found the Chicago Podcast Studio and realized the model was viable - The LinkedIn post that devastated Josh - The coffee meeting that turned two competitors into co-founders - The timeline: May 2024 coffee, June 2024 LLC, November 2024 OTR studio open - The move to the current two-studio space with concurrent recording - Why live streaming and webinar-style shows are the next frontier for B2B clients - How the TBN acquisition and OpenAI's $100M purchase signal where podcasting is headed - Why AI is making human conversation more valuable, not less - The kind of business owner Cincinnati Podcast Studio is built to serve If you want to understand the philosophy behind trust-building video podcasting for business leaders, this episode shows you where we stand before you book a discovery call. Timecodes 00:00 Why We Started Cincinnati Podcast Studio 01:43 Brian's Path From GoPro Edits to Live Production 07:36 Josh's Early Video Work and Explainer Video Career 11:20 How Podcasting Became a Common Denominator for Video 15:24 26 Years of Friendship Between Two Cincinnati Families 17:44 Why Brian Left His Production Company to Build a Studio 19:54 Discovering the Chicago Podcast Studio Model 21:35 The LinkedIn Post That Devastated Josh 22:36 Why Video Podcasting Is a Trust-Building Machine 24:30 The Coffee Meeting That Turned Competitors Into Partners 26:25 Opening the OTR Studio in November 2024 27:46 Why We Outgrew OTR and Moved to the Current Space 30:03 Where Video Podcasting Is Heading in 2026 32:15 Why AI Is Making Human Conversation Premium Again 35:22 The Future of Cincinnati Podcast Studio 37:51 Who We Actually Work With and Why Connect with us on LinkedIn! Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Produced by the Cincinnati Podcast Studio. We simplify video podcast production so credible business leaders can show up, share their message, and build trust — without drowning in the technical side. Learn more: https://cincinnatipodcaststudio.com/discovery

How to Start a Business Podcast | Goals, Format, Naming, Content Plan & Launch Tips

Take our FREE Video Podcast Idea Assessment ➡️ https://cincinnatipodcaststudio.com/fit Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery EP 025 - How to Start a Business Podcast | Goals, Format, Naming, Content Plan & Launch Tips If you are a CEO, founder, marketer, or thought leader trying to build trust and brand authority, this episode breaks down how to start a business podcast with a clear strategy instead of guesswork.   Josh Lewis and Brian Erickson walk through the big decisions that shape a podcast that actually supports your business: defining your goals, choosing the right format, naming the show clearly, planning your first 12 episodes, building a repeatable structure, setting a sustainable publishing cadence, and making smart decisions about branding, production, and hosting. They also explain why searchable titles matter, why your podcast should reflect the quality of your brand, and how to package your content so the right people actually click. This conversation is especially relevant for business leaders who want to use a video podcast as part of a bigger content strategy without overwhelming their internal team. It fits Cincinnati Podcast Studio’s core belief that busy experts should be able to show up, share their message, and create premium content that builds trust without getting buried by the technical side.   If you want to start a business podcast that helps people know, like, and trust your brand, this episode will help you make smarter decisions before you launch. Timecodes 00:00 Why business podcasts need clear goals 01:32 How to start a business podcast step by step 12:00 Choosing the right podcast format 13:50 Why video should do something for your business 19:24 Why solo podcast episodes are harder than they look 20:27 How to name your podcast clearly 26:56 Why you should plan your first 12 episodes 28:23 How to make your podcast sustainable 30:32 Use searchable topics your audience would actually type in 34:24 Create a repeatable episode structure 36:33 Set a publishing cadence based on your business goals 41:14 Choosing your podcast production route 50:59 Podcast branding that feels human and real 54:49 Album artwork, thumbnail templates, and visual identity 56:02 The 20% thumbnail readability test 57:09 The 3 main places to publish your podcast 01:10:15 Packaging your podcast for search and clicks 01:11:34 Why you should launch with 3 episodes 01:13:18 Evaluate, iterate, and improve over time 01:15:09 Stop researching and start recording -------------------------------------------------------------------------------- Connect with us on LinkedIn! Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis -------------------------------------------------------------------------------- Subscribe & Listen to more content here: ➡️ Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast ➡️ YouTube: https://www.youtube.com/@cincinnatipodcaststudio ➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 ➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu -------------------------------------------------------------------------------- Produced by the Cincinnati Podcast Studio Are you in the Greater Cincinnati area and interested in starting your own podcast? Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/discovery -------------------------------------------------------------------------------- Connect with us! YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

How to Use A Video Podcast to Grow Your Business

Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fit EP 024 - How to Use A Video Podcast to Grow Your Business If you are a marketer, CEO, founder, or thought leader trying to grow your brand, this episode breaks down how video podcasting can become more than just a show. It can become the engine behind your content strategy. Josh Lewis and Brian Erickson unpack how to use a video podcast to create long-form content, short-form clips, newsletters, blog posts, and SEO-driven assets that help your business get found. They talk through where your podcast should live, how to think about YouTube and LinkedIn discoverability, how to choose topics based on what your audience is already searching for, and how to use AI without losing your perspective. This conversation is especially relevant for B2B brands in Greater Cincinnati and Northern Kentucky that want to build trust, create more content from one recording session, and show up with a stronger point of view online. If you want your content to help people know, like, and trust your brand, this episode will help you think more strategically about podcasting as a business tool. Timecodes 00:00 Why perspective still matters in the age of AI  01:16 How to use video podcasting to grow your business  01:26 Planning for SEO without sounding robotic  01:29 The 3 things you need to know to win at podcasting  02:00 Why video creates more repurposing opportunities than audio alone  04:24 Why video helps you reach people in more places  05:14 Where should you post your podcast?  06:17 The 3 main podcast platforms to prioritize  07:16 How to plan a podcast for SEO without losing authenticity  09:11 What SEO actually means for a business podcast  22:22 Using SEO phrases naturally in your questions and conversations  23:01 Why hooks and provocative statements make better shorts  23:33 How to frame titles around outcomes instead of information  24:05 Storytelling, one-liners, and building stronger short-form clips  25:15 Pattern interrupts and the first 2–3 seconds of a video  45:15 How to use blog posts, internal links, and newsletters to support your podcast SEO  46:16 Bonus: turn podcast moments into quote graphics and screen grabs  47:35 Use captions and Google Business Profile posts for more discoverability  48:35 Think like your customer and answer their questions  49:25 The 3 things you need to know to win at podcasting Connect with us on LinkedIn! Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis ---------------------------------------------------------------------- Subscribe & Listen to more content here: ➡️ Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast ➡️ YouTube: https://www.youtube.com/@cincinnatipodcaststudio ➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 ➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu ---------------------------------------------------------------------- Produced by the Cincinnati Podcast Studio Creating a high-quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust. Are you in the Greater Cincinnati area and interested in starting your own podcast? Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/discovery ----------------------------------------------------------------------