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gtmPRO

Podcast door Gary, Andy & Tiana

Engels

Business

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Over gtmPRO

Visit gtmPRO to subscribe and get free access to our frameworks and guides!Practical Go-to-Market guidance specifically for B2B software and service companies between $5MM-$50MM in revenue.

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56 afleveringen

aflevering Putting The 'Success' Back In: Customer Success artwork

Putting The 'Success' Back In: Customer Success

This episode highlights the evolution of customer success, advocating for a shift from process-driven strategies to genuinely solving customer problems. By implementing an understanding of ideal customer profiles and leveraging AI and analytical tools, companies can profoundly improve their customer success efforts.  • Redefining customer success to focus on client outcomes rather than metrics  • The importance of an Ideal Customer Profile for targeted support  • Empathetic communication and knowledge of customer challenges are essential  • Utilizing conversational intelligence to inform proactive support  • Product analytics must contextualize usage within customer circumstances  • Rethinking organization structures to include analytical resources for customer success  • The potential of AI in enhancing, rather than replacing, customer engagement

3 feb 2025 - 42 min
aflevering #52: Revolutionizing Sales Enablement with Ross from Accord artwork

#52: Revolutionizing Sales Enablement with Ross from Accord

Ever wondered how to balance visionary ideas with practical reality in the startup world? Our discussion with Ross takes you through the rollercoaster of startup funding within the lower middle market, emphasizing the importance of well-defined customer profiles and resource allocation. Learn from his experiences at companies like Stripe, where thoughtful, deliberate growth and collaboration led to sustainable success. By focusing on core issues and avoiding premature scaling, Ross shares how startups can achieve innovative and robust product-market fit. Finally, the episode explores the evolving sales landscape, particularly the shift towards a more prescriptive sales approach. Ross explains how Accord revolutionizes sales enablement by integrating best practices into existing workflows, eliminating the need for separate tools. Ross Rich LI [https://www.linkedin.com/in/rossrich/] Inaccord.com [https://inaccord.com/company/about]

1 dec 2024 - 34 min
Super app. Onthoud waar je bent gebleven en wat je interesses zijn. Heel veel keuze!
Super app. Onthoud waar je bent gebleven en wat je interesses zijn. Heel veel keuze!
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