He Said, She Said: Razor Branding™ Podcast

On this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Mike Barton [https://www.linkedin.com/in/omnibarton/], VP of Corporate Communication & Content Marketing at AudioEye [https://www.audioeye.com/?utm_adgroup=AudioEye&utm_source=google&utm_medium=paidsearch&utm_campaign=Branded-AudioEye-97F&utm_term=audioeye&utm_content=&hsa_acc=3628656526&hsa_cam=22203863434&hsa_grp=177388668951&hsa_ad=722990753253&hsa_src=g&hsa_tgt=kwd-436309093368&hsa_kw=audioeye&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gad_source=1&gad_campaignid=22203863434&gbraid=0AAAAADkp9oCPUifdxBFut_VwCoLIv8eZF&gclid=Cj0KCQjw-NfDBhDyARIsAD-ILeDq_9Q0dyKucQKT8z7NZ1ylhqZfndKUB6DOXn8vFqd8hpnMiSxbX9MaAs8UEALw_wcB], to discuss what it truly means to make your brand accessible. From his 14 years at Adobe to his current role at AudioEye, Mike has seen firsthand how often marketers unintentionally leave people out of the conversation. That’s where digital accessibility comes in. Together they explore: * How inclusive design improves UX for all audiences * Why accessible websites aren’t just about compliance—they’re about connection * What marketers need to know about alt text, screen readers, and usability * How accessibility can increase brand trust, loyalty, and market reach Whether you lead a national brand or run a small business, Mike shows how better branding starts with building for everyone, not just those who look, move, or read like you.

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Ryan Chute, founder of Wizard of Ads Essential Services, to talk about the kind of branding that sticks—not because it sells fast, but because it builds trust. Ryan’s background in transactional sales gave him the grit. However, it was his experience at Wizard Academy that provided him with the insight to shift from high-pressure tactics to a long-term brand strategy built on storytelling, customer connection, and emotional resonance. They dig into: * Why great branding starts with empathy, not algorithms * How emotional storytelling drives sales better than product specs * Why most B2B brands get it wrong (and how to fix it) * The difference between noise and true brand messaging Whether you’re selling diamonds or ductwork, this episode proves that relational branding isn’t just good strategy—it’s good business.

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo welcome global brand leader Fernando Andreazi for a dynamic conversation about what it really means to build brand equity in a global market. Fernando shares insights from his international career in brand management, marketing strategy, and consumer engagement—unpacking the nuances of branding across cultures, the importance of local relevance, and how to build emotional connections at scale. With experience spanning Latin America, North America, and Europe, Fernando brings a perspective rooted in adaptability, empathy, and strategy. Whether you’re leading a global brand or just trying to grow your message beyond your zip code, this episode is filled with takeaways for brand leaders who want to think—and act—bigger. Fernando Andreazi is a global marketing executive and brand strategist with decades of experience driving growth and transformation for international brands. With a deep understanding of cross-cultural engagement, he has led teams in Latin America, Europe, and North America—focusing on brand equity, emotional storytelling, and scalable strategy.

In this episode of the He Said, She Said: Razor Branding Podcast, brand experts Jaci and Michael Russo talk with Mickie Kennedy [https://mickiekennedy.com/], founder of eReleases [https://ereleases.com/], about the power of using press releases for brand awareness and earned media coverage. With over 25 years of experience in public relations and media strategy, Mickie breaks down how small businesses and startups can use PR to increase visibility, boost credibility, and drive real results. He shares insights on writing effective press releases, understanding how journalists choose stories, and how to get picked up by outlets, even without a huge budget. Whether you’re launching a product, building your reputation, or looking to increase online visibility for your brand, this episode is packed with actionable strategies to get your name in the news.

In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with Daale Carter [https://www.linkedin.com/in/daale-carter-74784328/], Managing Director of energy BBDO [https://energybbdo.com/] and a standout voice in the global advertising world. With a career that started in entertainment law and moved through experiential marketing, strategy, and media, Daale brings a rare blend of experience, empathy, and leadership to the conversation. From her early days producing music events to now leading teams for one of the most respected agencies in the world, Daale shares insights into what makes great brands connect—and why the client-agency relationship is everything. The conversation dives into creative strategy, team dynamics, consumer-centric thinking, and the evolving role of AI in the branding process. This episode is filled with smart takes, real talk, and plenty of inspiration for marketers and businesses at every level.