Heart Of The Hustle

Ep 33 - Unlocking LinkedIn’s Full Potential With Sales Navigator — With Tamika Brunetti

You’ve been told to “just post” on LinkedIn — but what if the real power lies in how you connect, not just what you share? In this episode of Heart of the Hustle, we’re pulling back the curtain on how to use LinkedIn and Sales Navigator to build smarter pipelines, nurture real relationships, and finally see ROI from your outreach. I sat down with Tamika Brunetti, a dynamic LinkedIn strategist and educator, to break down the process she uses to help businesses grow without gimmicks. Tamika doesn’t teach hacks — she teaches systems. This episode is packed with actionable strategies for entrepreneurs, sales teams, and founders who want to stop spinning their wheels and start generating results. Episode Highlights: 00:00 Employee Advocacy on LinkedIn 01:15 Introduction to Today's Heart of the Hustle 01:27 Meet LinkedIn Expert Tamika 02:19 Tamika's Journey with LinkedIn 05:12 Understanding Sales Navigator 09:16 Effective Outreach Strategies 10:45 Optimizing LinkedIn Engagement 15:28 Curating Your LinkedIn Experience 16:50 Supporting Sales Teams with LinkedIn 21:15 Leveraging LinkedIn for Small Business Owners 21:51 Exploring LinkedIn Sales Navigator Features 22:47 Effective Use of LinkedIn Highlights 23:56 The Growth and Global Reach of LinkedIn 25:33 Content Sharing Strategies on LinkedIn 26:58 The Role and Benefits of LinkedIn Groups 32:10 Employee Advocacy and Branding on LinkedIn 36:02 The Importance of Regular Content Posting 41:37 Advanced Tips for Using LinkedIn Sales Navigator 43:33 Conclusion and Contact Information 🔗 Resources & Mentions: Connect with Tamika Brunetti: www.linkedin.com/in/tamikabrunetti/ Learn more about Sales Navigator: business.linkedin.com/sales-solutions/sales-navigator Be a guest on Heart of the Hustle → get your entire month of content created in just ONE hour: heartofthehustlepodcast.com ✨ WANT DONE-FOR-YOU CONTENT THAT ACTUALLY CONVERTS? Be a guest on Heart of the Hustle and walk away with a full month of social content, short-form video clips, long-form blog posts, and podcast exposure — just by showing up to talk about your business. 🎧 Learn more: www.heartofthehustle.com/ 🎥 Watch full episodes here on YouTube or listen on your favorite podcast platform. 🎯 Want to Walk Away With a Month of Content in Just One Hour? ✨ Be a guest at the Heart of the Hustle Studio and leave with more than a great interview. You’ll get: -Short-form reels and audiograms -Done-for-you captions and pull quotes -A full SEO blog post -Strategy-backed content that builds authority and connection 📩 Apply now at https://www.sherrysutton.com/heartofthehustlevodcastapplication  and let us turn your story into your most powerful marketing asset. #HeartOfTheHustle #WomenInLeadership #SherrySutton  #LeadershipWithHeart #DoneForYouContent #MarketingStudio #ContentThatConnects

Ep 32: The Payroll Power Move That Saves Small Businesses Six Figures

What if your business is unknowingly overpaying for HR and payroll services — to the tune of six figures a year? In this episode of Heart of the Hustle, I sit down with Rory Money, founder of Magnet HR Group, who pulls back the curtain on the bloated fees, hidden costs, and compliance risks lurking in traditional PEO (Professional Employer Organization) models. With 25+ years of experience in HR, payroll, and benefits, Rory is on a mission to help small and midsize businesses get big-league support without the bloated price tag. We talk about: The real difference between a PEO and an ASO - How one company saved over $300,000 by switching to Rory’s boutique solution -  What small businesses need to know about EEOC claims, HR compliance, and payroll taxes - How to offer better benefits without breaking the bank - Outsourcing HR can protect your people and your profit - And what makes her approach so personal and people-first If you’ve got employees and you’re not sure if your HR setup is protecting your business — or quietly draining your bottom line — this is the episode you need to hear. Guest: Rory Money, Founder of Magnet HR Group 🔗 www.magnethrgroup.com 💬Timestamps: 00:00 Introduction to Emotional Intelligence 00:34 Welcome to Heart of the Hustle 00:51 Meet Rory Money and Mag HR Group 01:07 Defining Small to Medium-Sized Businesses 01:39 HR Services and Support 03:24 Legal and Compliance Issues in HR 04:39 The Cost of Payroll and HR Services 10:21 PEO vs. ASO: Understanding the Differences 18:56 The Importance of Company Culture 22:25 Rory Money's Founder Story 27:21 Lessons Learned as a Small Business Owner 30:30 Future Plans and Contact Information 👑 Why You Should Listen: If you’re stuck in a PEO model you don’t fully understand — or wondering if there’s a better way to manage HR, payroll, and benefits — Rory delivers the clarity (and cost savings) you’ve been looking for. Her boutique firm doesn't just process paperwork. They protect your business, advocate for your people, and offer support when you need it most — without the massive price tag of the big guys. 📣 Mentioned In This Episode: Magnet HR Group → www.magnethrgroup.com Employer Practices Liability Insurance (EPLI) Department of Labor & EEOC Claim Risk Benefits Broker: Shoot Benefit Group 💥 Ready To Be A Guest On Heart Of The Hustle? Want a month of content from just one hour with me? 🎙️ Be a guest on Heart of the Hustle and walk away with: - Done-for-you social media captions - SEO-optimized blog post - YouTube description + reels strategy - A killer interview you can repurpose everywhere Let’s make marketing work for you. 📧 DM @HeartoftheHustleShow or visit sherrysutton.com  to apply. 🔗 Subscribe & Follow 📌 Subscribe for new episodes every week featuring real entrepreneurs building bold brands. 🎧 Available on YouTube + all major podcasting platforms. 🎯 Want to Walk Away With a Month of Content in Just One Hour? ✨ Be a guest at the Heart of the Hustle Studio and leave with more than a great interview. You’ll get: -Short-form reels and audiograms -Done-for-you captions and pull quotes -A full SEO blog post -Strategy-backed content that builds authority and connection 📩 Apply now at https://www.sherrysutton.com/heartofthehustlevodcastapplication  and let us turn your story into your most powerful marketing asset. #HeartOfTheHustle #WomenInLeadership #SherrySutton  #LeadershipWithHeart #DoneForYouContent #MarketingStudio #ContentThatConnects

Ep 31 - Rewriting The Bar: Nelson Locke’s Supreme Court Victory For Online Law School Grads

What if the education that made you extraordinary was the very thing holding you back? When Nelson Locke first came to the Heart of the Hustle studio, he was fighting an uphill battle — trying to gain bar admission in Texas with a law degree from an online, non-ABA-accredited school. Most people told him it was impossible. Now he’s back, and this time? He won. Big. In this episode, Nelson shares how he took on the Texas Supreme Court, challenged an outdated legal system, and set the stage for thousands of online law grads to finally get the careers they deserve. This isn’t just a personal win — it’s a systemic shift. And it's not just about Texas anymore. We're talking about nationwide implications for bar admissions, education reform, and the future of the legal profession. 📍 Want a month of marketing content from just one interview? Be a guest on Heart of the Hustle and walk away with a podcast episode, reels, quote graphics, and done-for-you marketing that tells your story and builds your brand. ➡️ Learn more: sherrysutton.com 🎧 Listen on YouTube, Spotify, Apple Podcasts, or your favorite platform. ⏱️ Timestamps 00:00 – The Lawyer Shortage Crisis 00:43 – Introduction to Today’s Heart of the Hustle 01:08 – Nelson Locke’s Legal Battle Recap 02:12 – Challenges with ABA Accreditation 02:46 – Victory at the Texas Supreme Court 04:41 – The Broader Impact on Legal Education 06:55 – The Future of Online Law Schools 07:51 – Practical Implications for Lawyers and Clients 09:30 – Chapter Two: Expanding Bar Admission 11:47 – Texas Supreme Court’s Landmark Decision 21:05 – Looking Ahead: Changes in Other States 32:17 – Conclusion and Final Thoughts 🎯 Want to Walk Away With a Month of Content in Just One Hour? ✨ Be a guest at the Heart of the Hustle Studio and leave with more than a great interview. You’ll get: -Short-form reels and audiograms -Done-for-you captions and pull quotes -A full SEO blog post -Strategy-backed content that builds authority and connection 📩 Apply now at https://www.sherrysutton.com/heartofthehustlevodcastapplication  and let us turn your story into your most powerful marketing asset. #HeartOfTheHustle #WomenInLeadership #SherrySutton  #LeadershipWithHeart #DoneForYouContent #MarketingStudio #ContentThatConnects

Ep 30 - How Fantasy Sports Became a Billion-Dollar Business with Scott Hoyt

How Fantasy Sports Became a Billion-Dollar Business (And Why Startups Are Finally Paying Attention) | Scott Hoyt Description: I’ve known Scott Hoyt for over 30 years. He was actually my first marketing boss—and now, he’s building something extraordinary in the fantasy sports world. In this episode of Heart of the Hustle, I sit down with Scott to talk about how fantasy football has evolved from fax machines to billion-dollar tech platforms—and what that means for startup founders trying to carve out space in this massive industry. Scott’s not just a fan—he’s an advisor helping fantasy sports entrepreneurs go from idea to execution with real branding, real strategy, and a whole lot of heart. We dig into what it really takes to succeed in this space, from messaging to differentiation to the one thing most founders miss: being yourself. If you’ve ever thought about starting a business in a crowded space, or you’re trying to build a brand people actually connect with—this episode is for you. ✨ Want to leave my studio with 30+ days of social content—just from one hour of conversation? Be a guest on Heart of the Hustle and get done-for-you clips, reels, captions, and strategic content that actually converts. 🎧 Watch the full episode now on YouTube or listen on your favorite podcasting platform. And follow @HeartoftheHustleShow for more behind-the-scenes magic. Timestamps: 00:00 Understanding the Essence of Branding 01:21 Introduction to Heart of the Hustle 02:14 Scott Hoyt's Journey into Fantasy Sports 04:12 The Fantasy Sports Ecosystem 07:11 Women in Fantasy Sports 08:56 The Role of FSGA in Fantasy Sports 11:44 Evolution of Fantasy Sports Technology 14:04 Gambling and Fantasy Sports 16:37 Key Trends in Fantasy Sports 20:21 Be Yourself: The Key to Branding 20:54 Career Journey: From Proctor & Gamble to Nonprofit 24:04 The Rise and Fall of the Paging Industry 27:29 Dot-Com Boom and ISP Ventures 32:38 Fantasy Sports and AI Trends 33:18 Advice for Startups: Be Unique and Authentic 35:41 Services Offered: Business Strategy and Digital Content 37:45 Passion for the Industry and Final Thoughts 🎯 Want to Walk Away With a Month of Content in Just One Hour? ✨ Be a guest at the Heart of the Hustle Studio and leave with more than a great interview. You’ll get: -Short-form reels and audiograms -Done-for-you captions and pull quotes -A full SEO blog post -Strategy-backed content that builds authority and connection 📩 Apply now at https://www.sherrysutton.com/heartofthehustlevodcastapplication  and let us turn your story into your most powerful marketing asset. #HeartOfTheHustle #WomenInLeadership #SherrySutton  #LeadershipWithHeart #DoneForYouContent #MarketingStudio #ContentThatConnects

Ep 29 - Leading With Service: How Mark Neace Blends Servant Leadership And Video Marketing

What does it look like when business growth is rooted in service first? In this episode of Heart of the Hustle, I sit down with Mark Neace, a business leader who has built his life and career around the principles of servant leadership—and now helps companies harness the power of video marketing to connect more authentically. We explore: Why servant leadership creates stronger teams and loyal customers Lessons from scouting and Rotary that shape his approach to business The “People, Planet, Profit” model for sustainable growth Why video is the next best thing to being face-to-face in today’s digital world ✨ If you’ve ever wondered how to align service, success, and storytelling, this conversation is filled with wisdom you can apply right away. Timestamps: 00:00 Introduction to Profit and Service 01:08 Welcome to Heart of the Hustle 01:29 Mark Neese's Background and Values 03:42 The Impact of Scouting 06:08 Servant Leadership in Scouting 10:28 Rotary Club Involvement 17:34 The Four-Way Test and Business Ethics 19:35 Sustainable Business Models 20:59 The Power of Servant Leadership in Business 22:18 The Role of AI in Modern Marketing 25:03 Strategic Video Content for Business Growth 25:59 Implementing Effective Training Programs 27:28 Enhancing Customer Experience with Video 28:02 Optimizing Sales with Strategic Content 30:56 Launching a New Personal Brand 31:04 Supporting Nonprofits Through Production 34:05 Final Thoughts and Future Plans 👉 Watch the full episode here on YouTube or listen on your favorite podcasting platform. Connect with Mark Neace: 🌐 Website: MarkNeace.com 🔗 LinkedIn: www.linkedin.com/in/neace/ Connect with me, Sherry Sutton: 🌐 www.heartofthehustle.com/ 📸 Instagram: @Heartofthehustleshow 🎙️ Podcast: Heart of the Hustle on Spotify, Apple Podcasts, and all major platforms 🎯 Want to Walk Away With a Month of Content in Just One Hour? ✨ Be a guest at the Heart of the Hustle Studio and leave with more than a great interview. You’ll get: -Short-form reels and audiograms -Done-for-you captions and pull quotes -A full SEO blog post -Strategy-backed content that builds authority and connection 📩 Apply now at https://www.sherrysutton.com/heartofthehustlevodcastapplication  and let us turn your story into your most powerful marketing asset. #HeartOfTheHustle #WomenInLeadership #SherrySutton  #LeadershipWithHeart #DoneForYouContent #MarketingStudio #ContentThatConnects