Heartbeat Podcast

Ep. 11: Server-Side Tracking 101 (Part 1)

Have questions about "server-side tracking?" Not quite sure where to get started? We've got you covered. If you're looking for a better way to track user behavior and while protecting user privacy (and adhering to chaging laws and regulations), server-side tracking might be the solution. Roland and Noah sit down and chat through part 1 of a conversation on server-side tracking: what it is, why it matters, and what it takes to get started.

Ep. 10: Sales and Marketing - Airing Our Grievances

Ever feel like there's firction between sales and marketing? You're not alone - and it's finally time to have it out. Conor sits down with AJ Alonzo, demandDrive's Director of Marketing, and Greg Cammarata, Director of Sales to "air our grievances" and get down to why sometimes sales and marketing don't always see eye to eye... even though they should.

Ep. 9: Joining Forces with demandDrive to Bring Sales, Marketing & Technology Together

We gather the team together to talk about our newest evolution: joining forces with demandDrive to power a whole new platform bringing sales, marketing, and technology together to power excellent results. Conor is joined by Andrew and Chapin, as well as demandDrive co-founders Dan Paul and Lindsay Frey, to chat about the history of the combined offering, why Digital Impulse and demandDrive decided to combine skillsets, and what it means for the businesses and partners we work with.

Ep. 8: How we use PWR to build new websites with less risk & better results

In this episode of the Heartbeat Podcast, Conor, Andrew, Peter, and Lauren chat through some more details on our innovative approach to website development called Progressive Website Replacement (PWR) [https://www.digitalimpulse.com/heartbeat/replace-your-old-website-piece-by-piece-with-progressive-website-replacement-pwr/]. PWR advances some of the more traditional methods by allowing businesses to incrementally replace their websites instead of launching a completely new site all at once. This phased approach reduces risk, maintains business continuity, and offers flexibility to adapt to changes throughout the development process. We chat through the benefits of PWR, such as mitigating the impact on business operations, allowing for real-time adjustments, and easing the financial burden by spreading costs over time. We also dive deep into why PWR is especially advantageous for large organizations with complex requirements, enabling them to keep their digital presence up-to-date without overwhelming stakeholders or disrupting ongoing operations. Listen for some practical advice on adopting the PWR process--and get in touch [https://www.digitalimpulse.com/contact/] if you're interested in implementing for your next web build.

Ep. 7: How do politics impact paid media? (feat. Michael Ward of Havas Edge)

In this episode of the Digital Impulse Heartbeat Podcast, host Mary Fonvielle, Campaign Strategist at Digital Impulse, is joined by Roland Davin, Director of Marketing Services, and Michael Ward, VP of Integrated Client Services at Havas Edge. Together, they delve into the escalating landscape of political advertising, with projections estimating a $12.3 billion spend in 2024.  They explore the profound impact this surge has on the media industry, particularly television and digital platforms, and discuss strategic approaches for advertisers to stay ahead. Tune in for an insightful discussion on navigating a politically charged advertising year and the tactics to ensure your campaigns thrive amidst the competition.