Omslagafbeelding van de show Hello, Content!

Hello, Content!

Podcast door Kevin Lund | speakMoney

Engels

Business

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Over Hello, Content!

Welcome to the Hello, Content! podcast by speakMoney, where we dive deep into the forces that are shaping the future of content marketing. On this podcast, CEO Kevin Lund will talk with marketing leaders to uncover the strategies they employ to stay on top and ahead of the curve. Join us as we navigate through the ever-changing world of content marketing. More info is available here: speakmoney.xyz

Alle afleveringen

10 afleveringen

aflevering S1 E9 | Using Data in Experimentation Frameworks with Ben Labay artwork

S1 E9 | Using Data in Experimentation Frameworks with Ben Labay

This week, Kevin [https://www.linkedin.com/in/kevinlund/] and Rachel [https://www.linkedin.com/in/rachelwitzel/] chat with Ben Labay [https://www.linkedin.com/in/benlabay/], Managing Director at Speero, about data-fueled experimentation, experimentation frameworks, and the role of leadership in decision-making. Our biggest takeaway? That sometimes data isn’t just the hard numbers in a spreadsheet—it’s qualifying and quantifying experiences and gut feelings into value propositions to make big changes in your organization. Learn more about T3 Custom at ⁠t3custom.com⁠ [https://www.t3custom.com/] and speakMoney at ⁠speakmoney.xyz⁠ [http://speakmoney.xyz/] Theme music by ⁠Cake Without Candles [https://open.spotify.com/artist/70hSvf8DEZiyCO2IPZ8c24?si=fZYacECiTd6dqA5CxnjnXg]

27 apr 2023 - 36 min
aflevering S1 E8 | Is the Blog Dead? Atomizing Content is the Future artwork

S1 E8 | Is the Blog Dead? Atomizing Content is the Future

Everyone has heard the saying that a piece of content has nine lives. Some call that repurposing, others say refreshing, but we call it atomization. This week, Kevin [https://www.linkedin.com/in/kevinlund/] and Rachel [https://www.linkedin.com/in/rachelwitzel/] are joined by Charles Samuel [https://www.linkedin.com/in/charlessamuel1/], our VP of Digital Strategy at T3 Custom, to discuss what atomizing content is and why it’s an essential part of any content distribution strategy. We also cover why “repurposing content” is an outdated term and how you should think about it instead. Learn more about T3 Custom at t3custom.com [https://www.t3custom.com/] and speakMoney at speakmoney.xyz [http://speakmoney.xyz/] Theme music by Cake Without Candles [https://open.spotify.com/artist/70hSvf8DEZiyCO2IPZ8c24?si=fZYacECiTd6dqA5CxnjnXg]

23 mrt 2023 - 33 min
aflevering S1 E6 | The Ethical Questions of AI with Paul Roetzer artwork

S1 E6 | The Ethical Questions of AI with Paul Roetzer

The last few months have shown us that AI technologies have hit the tipping point and gone mainstream—especially in marketing use cases. The value of utilizing AI is clear, but this revolutionary technology presents many ethical questions we must consider. In this episode, Kevin [https://www.linkedin.com/in/kevinlund/] is joined by Paul Roetzer [https://www.linkedin.com/in/paulroetzer/], Founder and CEO of the Marketing AI Institute [https://www.marketingaiinstitute.com/], to discuss the responsible use of AI by marketers. * Learn more about speakMoney at speakmoney.xyz [https://www.speakmoney.xyz/] * Theme music by Cake Without Candles [https://open.spotify.com/artist/70hSvf8DEZiyCO2IPZ8c24?si=fZYacECiTd6dqA5CxnjnXg&nd=1] * Check out Data Quality Camp on Slack [http://bit.ly/3WdUECl].

9 mrt 2023 - 25 min
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