How can ethical leadership style foster business growth in the travel and tourism industry?

How can ethical leadership style foster business growth in the travel and tourism industry?

In the tourism industry, ethical consumption is still a relatively undeveloped field. Critical thinking skills and standardized frameworks to encourage moral behaviour in enterprises and tourists are lacking. The necessity for moral leadership and equitable working circumstances is further highlighted by the ethical difficulties that travel business owners and staff face, including salary restructuring, low motivation, discrimination, and diversity.