If Not Now, When?

Jason Clerget

Jason Clerget’s story is Spokane entrepreneurship in its purest form — built through risk, reinvention, and figuring things out along the way. On this episode of If Not Now, When?, Joshua Hissong sits down with longtime friend Jason Clerget, Managing Partner at Propaganda Creative, for a conversation about creativity, business, and the winding road that led him into Spokane’s marketing world. From working construction and operating heavy equipment to building a bar in Cheney and eventually jumping into marketing during the early days of social media, Jason’s path has been anything but traditional. Together, they talk about the realities of entrepreneurship, staying adaptable through change, and what it actually takes to build something meaningful over time. This episode is a reminder that there’s no perfect blueprint — just the willingness to take the leap and keep going.

Jesse Scheller

In this episode of If Not Now, When?, Joshua Hissong sits down with longtime collaborator and friend Jesse Scheller for a conversation rooted in creativity, impact, and community. If you live in Spokane, there’s a good chance you’ve experienced Jesse’s work, whether you realized it or not. From shaping local brands like Thomas Hammer and Cochinito to contributing to campaigns for Nike and Netflix, his creative fingerprint spans both the local scene and a much larger stage. Beyond the work, Jesse is known for showing up for people. He’s generous with his time, supportive of emerging creatives, and deeply invested in making Spokane a more vibrant place to live and create. This episode dives into his journey, the thinking behind his work, and how he balances big ideas with staying grounded in community.

Peter Sanburn

In this episode of If Not Now, When?, host Joshua Hissong sits down with Peter Sanburn, someone who’s been deeply involved in shaping Spokane’s arts and cultural scene through his work with organizations like Spokane Arts and the MAC. The conversation explores what makes Spokane special — from hidden gems and overlooked spots to the elements that define the city. Peter shares what drew him to Spokane and why he believes there’s still so much potential ahead, touching on the growth of the local food scene, arts community, and cultural landscape. They also dive into some of the bigger conversations happening in Spokane right now, including walkability, public art, and how the city can continue to grow while maintaining what makes it unique. For anyone interested in Spokane and where it’s headed, this is a conversation worth tuning into.

Michael Roos

Today’s guest has a story that goes far beyond football. Michael Roos' journey begins in Estonia and takes him across the world to the NFL, where he spent a decade competing at the highest level with the Tennessee Titans.  But what stands out most isn’t just the career, it’s the mindset. Learning a new language, adapting to new cultures, and embracing pressure became part of who he is. Now in his post-NFL chapter, Michael is back in Spokane, where he played college football at EWU, focused on family, community, and building something meaningful.  From real estate development to launching his brand, Cooked as a Goat [https://cookedasagoat.com/?srsltid=AfmBOoosc0-dELgfhbcxtXcI4gPhLUo1cYwQUNTEpjLKEAhhSgGp-U0-], his approach is simple. Go all in on what matters. This conversation is about reinvention, commitment, and what it looks like to bet on yourself in every season of life.

Blue Stiley

On this episode of If Not Now, When?, WE sit down with Blue Stiley—motivational speaker, mentor, and host of the Navigating No podcast—for a powerful conversation about rejection, resilience, and what it really means to lead with vulnerability. From his early years training in martial arts to building a successful fitness business in Seattle, publishing his first book The Sum of 4, and now speaking on stages across the country, Blue has spent his life leaning into challenge and turning setbacks into growth. In this episode, we talk about the “no’s” that shaped him, the mentors that changed his life, and the moment he decided to stop waiting for permission and start showing up fully. If you’ve ever struggled with failure, questioned your next step, or wondered what your “If Not Now, When?” moment might look like, this one’s for you.