Omslagafbeelding van de show Insightful Connections

Insightful Connections

Podcast door QualRecruit

Engels

Business

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Over Insightful Connections

A podcast about all things market research. Connecting with some of the brightest minds in the industry to discuss the practical and the big picture of #mrx (with a slight qual slant)Hosted by Seb from QualRecruit

Alle afleveringen

24 afleveringen

aflevering Ep. 21: Lena Hesselgrave, AskNicely artwork

Ep. 21: Lena Hesselgrave, AskNicely

Today's guest is Lena Hesselgrave. Lena is head of product marketing at AskNicely. AskNicely is the customer experience platform built for multi-location service businesses. Unlike traditional survey tools that just collect feedback, AskNicely turns customer insights into daily habits for frontline staff, helping businesses improve retention, grow referrals, and deliver consistently great experiences. In addition to her role at AskNicely, Lena is a recently appointed board member at NextMinute, a fast-growing startup for project management in businesses that deal with tradespeople, construction, all that good stuff. Prior to joining AskNicely, Lena held product marketing roles at Xero, in addition to past roles in public service media and other work in SaaS companies.

20 okt 2025 - 23 min
aflevering Ep. 20: Ray Fisher, Aha! Insights Technology artwork

Ep. 20: Ray Fisher, Aha! Insights Technology

Our guest today is Ray Fisher. Ray is the CEO and founding partner at Aha! insights technology. Founded in 2013, Aha! insights technology is a global activity-based qualitative research platform designed to give insights teams and consultants the tools to deploy and analyze live and asynchronous consumer and B2B research studies using the sophisticated AI-enhanced digital technologies. In addition to their leading qualitative platform, they offer services ranging from DIY to full-service project engagements. The platform is very ad hoc and friendly and also offers subscription plans for organizations of all sizes. Prior to founding AHA, Ray was a brand manager at PepsiCo, was an EVP at Influence, an early internet consultancy, and was a strategic consultant at RealityCheck.

13 okt 2025 - 32 min
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