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It's Mostly Marketing

Podcast door It's Mostly Marketing

Engels

Business

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Over It's Mostly Marketing

It's Mostly Marketing, the show that covers a lot of things… mostly marketing. It’s co-hosted by Lisa Flosznik and Simon Hunt, two long-time colleagues and collaborators who aim to share their marketing expertise and learn from guest entrepreneurs, business leaders, and marketing professionals. From tangents to tactics... it's mostly marketing!

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38 afleveringen

aflevering Ep 35: Why storytelling matters in marketing artwork

Ep 35: Why storytelling matters in marketing

In this conversation, Lisa and Simon explore the art and power of storytelling, particularly in the context of marketing. They discuss the importance of structure in storytelling, the emotional connections that stories can create, and how storytelling can be used both externally with customers and internally within organizations. They also provide practical tips for crafting compelling narratives and emphasize the role of data in storytelling. The conversation concludes with insights on how to effectively use storytelling to build trust and engage audiences. storytelling, marketing, emotional connection, narrative structure, case studies, internal communication, AI in storytelling, customer testimonials, persuasive communication, effective marketing

11 jun 2025 - 34 min
aflevering Ep 34: Beyond the Transaction: Building Brand Loyalty in a Competitive Market artwork

Ep 34: Beyond the Transaction: Building Brand Loyalty in a Competitive Market

In this conversation, Lisa and Simon discuss their recent travel experiences, focusing on hotel stays and brand loyalty. They explore how personal experiences shape their preferences for hotel brands and loyalty programs, and delve into the broader implications of brand loyalty in competitive markets. The discussion highlights the importance of customer experience, communication, and feedback mechanisms like the Net Promoter Score in building and maintaining brand loyalty. In this conversation, Simon and Lisa explore the significance of customer feedback, emotional connections, and brand loyalty in business. They discuss strategies for improving customer experiences, the importance of personalization, and how to create advocates through word of mouth. The dialogue emphasizes the need for businesses to deliver on their promises and maintain high-quality standards to build trust and loyalty among customers.

4 jun 2025 - 43 min
Super app. Onthoud waar je bent gebleven en wat je interesses zijn. Heel veel keuze!
Super app. Onthoud waar je bent gebleven en wat je interesses zijn. Heel veel keuze!
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