It's Your Time Conference Podcast

Soundwaves Amplified: Crafting Strategies for Marketing Music Across Broadcast and Digital Platforms

In this episode of the It's Your Time Conference Podcast, we dive into the world of music marketing with a powerhouse panel of experts. "Soundwaves Amplified: Crafting Strategies for Marketing Music Across Broadcast and Digital Platforms" brings together industry leaders Monica Barnes, Jeff "Uzi D" Anderson, and moderator Azim Rashid to explore the changing landscape of music promotion in today’s hybrid media world. The panel discusses the strategies, tools, and innovative approaches needed to amplify your music across both traditional broadcast channels and modern digital platforms. Whether you're an artist, label, or music marketer, this episode is packed with invaluable insights on how to make your sound heard and your brand known in an ever-evolving industry. About the Speakers:  Monica Barnes, Executive Producer of The Steve Harvey Morning Show Monica is an experienced media producer with a wealth of knowledge in both traditional radio and digital content. As the Executive Producer of The Steve Harvey Morning Show, she oversees the production of one of the most influential morning radio programs in the country. Her unique perspective on music marketing through radio platforms gives her a deep understanding of how broadcast can be used strategically to grow an artist's presence. Jeff "Uzi D" Anderson, Operations Manager at Radio One With years of experience in radio programming and operations, Jeff "Uzi D" Anderson is a key figure in Radio One, overseeing multiple stations and ensuring smooth operations across broadcast and digital platforms. His extensive background in radio provides invaluable insights into how music can break through on airwaves and how radio plays a pivotal role in an artist's career. Azim Rashid, Music Executive & Marketing Strategist (Moderator) Azim is a seasoned music executive and marketing strategist known for his innovative approach to branding and promotion. His work with both emerging and established artists spans various aspects of the music business, from digital marketing strategies to creative campaigns that bring music to the forefront of popular culture. As the moderator, Azim guides the conversation and ensures that listeners gain actionable insights from the discussion. Key Points from this Episode:   * Introducing Jeff “Uzi-D” and Monica Barnes * How to get your record on the radio * The role of broadcast in music promotion * Digital platforms and their impact * Cross-platform strategies * Innovative music marketing tactics * The future of music marketing * The power of relationships in the music industry * Q&A with the live audience Links Mentioned in this Episode:  * Connect with It’s Your Time Conference on Instagram [https://www.instagram.com/itsyourtimeconference/] * Join It’s Your Time Conference Email List [https://itsyourtimeconference.com/#updates] * Connect with Azim Rashid on Instagram: @blackarigold [https://www.instagram.com/blackarigold/] * Connect with Jeff “Uzi-D” Anderson on Instagram: @uzid [https://www.instagram.com/uzid/] * Radio One Charlotte [https://www.linkedin.com/company/radioonecharlotte/] * The Steve Harvey Morning Show [https://www.steveharveyfm.com/] * Connect with Monica Barnes on Instagram: @mississippimonica [https://www.instagram.com/mississippimonica/] * Connect with Benny Pough on Instagram: @bennypough [https://www.instagram.com/bennypough/] * Bobbi Storm [https://www.instagram.com/bobbi_storm] * Ezekiel Lewis [https://en.wikipedia.org/wiki/Ezekiel_Lewis] * Major Moves: Unleashing The Power in Discovering, Developing, and Marketing Artists [https://youtu.be/V7fOGExAv3A?si=OIkBXVDzlkp4Ymx0] Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference [https://www.instagram.com/itsyourtimeconference/] to continue the conversation and engage with our community.

Demystifying Streaming

Episode Summary:  In today’s dynamic music industry, marketing music effectively is more crucial than ever. Episode 13 of the It’s Your Time Conference Podcast dives into how artists, managers, and industry professionals can navigate the complexities of promoting music across cutting-edge digital platforms. Join us as Josh “J1” Raiford, VP of Music Programming for SiriusXM and Pandora, shares his wealth of knowledge and insights, moderated by music executive and marketing strategist Azim Rashid. Together, they break down actionable strategies and explore the evolving landscape of streaming. Whether you're an artist looking to amplify your reach or a professional seeking the latest industry trends, this episode offers invaluable takeaways. About the Speakers:  Josh “J1” Raiford As the Vice President of Music Programming for SiriusXM and Pandora, Josh “J1” Raiford has been instrumental in shaping the platform’s approach to showcasing emerging talent and curating music experiences that resonate with listeners. With years of experience in radio and digital music programming, J1 is a thought leader in bridging the gap between artists and audiences. Azim Rashid (Moderator) A seasoned music executive and marketing strategist, Azim Rashid has worked with some of the industry's biggest names. Known for his innovative approaches to music marketing, Azim deeply understands how to connect artists with their audiences across diverse platforms. His expertise as a moderator ensures a conversation filled with actionable insights and real-world applications. Key Points from this Episode:  * The evolution of how listeners engage with music across broadcast and digital platforms * The importance of using a multi-platform strategy with your music marketing * Utilizing data analytics to refine marketing tactics and track success * Can the DSPs tell when you are using bots? * How to get your music on editorial playlists * How to vet third-party playlisting services  * Q&A with the live audience Links Mentioned in this Episode:  * Connect with It’s Your Time Conference on Instagram [https://www.instagram.com/itsyourtimeconference/] * Join It’s Your Time Conference Email List [https://itsyourtimeconference.com/#updates] * Connect with J1 on Instagram [https://www.instagram.com/posterchildj1/] * Connect with J1 on LinkedIn [https://www.linkedin.com/in/joshua-raiford-62356686?original_referer=https%3A%2F%2Fwww.google.com%2F] * Connect with Azim Rashid on Instagram [https://www.instagram.com/blackarigold/] * Pandora [https://www.pandora.com/] * SiriusXM [https://www.siriusxm.com/] * AMP [https://www.ampplaybook.com/]  Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference [https://www.instagram.com/itsyourtimeconference/] to continue the conversation and engage with our community.

Harmony of the Soul: Exploring the Interplay of Culture, Music, and Spirituality

Episode Summary:  In this captivating episode recorded live at the It's Your Time Conference, our expert panel explores the profound connection between culture, music, and spirituality. Moderated by June Archer, a seasoned music executive and motivational speaker, this discussion offers fresh perspectives on how these three powerful elements influence personal and collective growth. The panelists share their unique journeys, explore the impact of music as a tool for spiritual expression, and provide actionable insights for listeners looking to align their purpose with their creative and cultural identity. About the Speakers:  Tawanda Burrell Pastor and former Executive Assistant at Spotify, Tawanda is a trailblazer who bridges the worlds of corporate leadership and spiritual guidance. Her insights reflect a deep understanding of how faith and culture can drive innovation in the music industry. Dwayne McClary Content strategist, pastor, and founder of Uplifted InC Consulting, Dwayne is passionate about helping individuals and organizations uncover their purpose. He leverages his expertise in strategy and spirituality to inspire transformational change. Tonicia Mullins As COO of Inspire the Fire Inc. and a corporate employee engagement architect, Tonicia combines her business acumen with her dedication to fostering creativity and community through the arts. Moderator: June Archer A renowned author, speaker, and music executive, June Archer masterfully guides the conversation with his experience in entertainment and motivational speaking. His mission is to inspire individuals to achieve their dreams while staying grounded in purpose and passion. Key Points from this Episode:  * How music transcends cultural boundaries to foster a spiritual connection * Exploring the intersection of cultural heritage and personal faith journeys * Lessons from leadership in music and ministry * Insights from the panelists on balancing creative innovation with spiritual values * Practical advice for those looking to integrate their cultural and spiritual identity into their career path * Aligning purpose with passion * Q&A with the live audience Links Mentioned in this Episode:  * Connect with It’s Your Time Conference on Instagram [https://www.instagram.com/itsyourtimeconference/] * Join It’s Your Time Conference Email List [https://itsyourtimeconference.com/#updates] * Connect with June Archer [https://www.linkedin.com/in/junearcher/] * Connect with Tawanda Burrell [https://www.linkedin.com/in/tawanda-burrell-0103a510a/] * Connect with Dwanye McClary [https://www.linkedin.com/in/dwayne-mcclary-5116b12a/] * Connect with Tonicia Mullins [https://www.linkedin.com/in/toniciamullins/] * Inspire the Fire [https://inspirethefire.org/] Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference [https://www.instagram.com/itsyourtimeconference/] to continue the conversation and engage with our community.

Inclusive Triumphs: Unveiling the Blueprint for Building Minority Businesses in Underserved Markets

Episode Summary:  In this episode of the It’s Your Time Conference podcast, we dive into the strategies and insights from the 2024 It's Your Time Conference Master Class, "Inclusive Triumphs: Unveiling the Blueprint for Building Minority Businesses in Underserved Markets." Led by Ernest Strickland, President and CEO of the Black Business Association of Memphis, this session addresses the unique challenges and essential frameworks for empowering minority-owned businesses in underserved areas. Strickland brings a wealth of experience and actionable steps to guide entrepreneurs and business leaders to maximize their potential while navigating obstacles in these markets. Listeners will gain valuable knowledge on setting up sustainable businesses, amplifying impact, and embracing innovation within communities that need it the most. About the Speaker:  Ernest Strickland Ernest Strickland is the President and CEO of the Black Business Association of Memphis, an organization dedicated to the growth and advancement of Black-owned businesses in the Memphis area. With a proven track record of advocating for economic equity and creating pathways for success in minority entrepreneurship, Strickland is a passionate leader committed to empowering communities and bridging the gap for businesses in underserved markets. Key Points from this Episode:  * The mechanics behind building a real, scalable business * About the Black Business Association of Memphis * Making the shift from artist to entity * About LLCs and S-Corps * Understanding the underserved market landscape * Overcoming barriers and challenges to building businesses in underserved markets * Defining your niche * Creating a blueprint for sustainable growth * Maximizing community impact * Innovative approaches for minority businesses * Q&A session with the live audience Links Mentioned in this Episode:  * Connect with It’s Your Time Conference on Instagram [https://www.instagram.com/itsyourtimeconference/] * Join It’s Your Time Conference Email List [https://itsyourtimeconference.com/#updates] * Connect with Ernest Strickland on Instagram [https://www.instagram.com/erneststrick/] * Black Business Association of Memphis [https://bbamemphis.com/] * US Black Chambers, Inc. [https://usblackchambers.org/] * Charlotte Area Chamber of Commerce [https://www.charlotteareachamber.com/] * The Parent's Playbook: How To Help Your Child Succeed In The Music Industry by Ernest Strickland [https://www.amazon.com/Parents-Playbook-Child-Succeed-Industry/dp/B0CN2B3JWV/ref=sr_1_1?crid=2RK3Q1REEKT9N&dib=eyJ2IjoiMSJ9.FWzDlh7P1N_db_ZsoRiy-N5OEhxi1upWVEFn_He293U.WUFHdpPKDzb1cE673pAa1fsQqA-GYQb5kZGENrCm8iQ&dib_tag=se&keywords=ernest+strickland+the+parents+playbook&qid=1730667427&sprefix=ernest+strickland+the+parents+playbook%2Caps%2C63&sr=8-1] * LivePlan [https://www.liveplan.com/] * Greater Memphis Chamber [https://memphischamber.com/] * Quickbooks [https://quickbooks.intuit.com/] * Wave Small Business Software [https://www.waveapps.com/] * The U.S. Small Business Administration [https://www.sba.gov/] Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference [https://www.instagram.com/itsyourtimeconference/] to continue the conversation and engage with our community.

Sonic Shifts: Navigating the Evolution from Analog to A.I. in Music

Episode Summary:  In this episode of the It’s Your Time Conference Podcast, we dive deep into the evolving relationship between music and technology, with a special focus on the rise of artificial intelligence in the entertainment industry. Moderated by Nathan McCartney, founder of The Bag, this expert panel explores how A.I. is reshaping the way artists create music, labels market talent, and fans engage with content. The discussion covers the benefits, challenges, and ethical implications of A.I. technology, while also drawing comparisons between the analog past and the digital future of music. Whether you're an artist looking to leverage A.I. tools, a music executive navigating new landscapes, or simply curious about the future of the industry, this episode is packed with insights you won’t want to miss. About the Speakers:  Dave Melhado, VP of Music & Marketing at UnitedMasters Dave brings extensive experience in artist marketing, promotion, and strategic brand partnerships. At UnitedMasters, he helps independent artists navigate the digital space, and in this episode, he shares his unique perspective on how AI is transforming artist development and marketing. Uwonda Carter, Founding Partner, Carter + Woodard As a highly respected attorney in the entertainment and business law fields, Uwonda provides legal insights into the A.I. revolution. She discusses the intellectual property concerns surrounding AI-generated content and the evolving legal landscape for creators. Bugus, Co-Founder of Diemon Records An artist and entrepreneur, Bugus has hands-on experience navigating the challenges of modern music production and distribution. He shares his thoughts on how AI can help or hinder independent artists and the importance of staying adaptable in this ever-changing environment. Nathan McCartney (Moderator) , Founder, The Bag Nathan, a veteran of the entertainment industry, expertly moderates this panel, guiding the conversation through the complex yet exciting territory of AI's role in music. His broad industry knowledge ensures a well-rounded discussion that touches on the creative, business, and ethical dimensions of the topic. Key Points from this Episode:  * Introduction of the panel speakers and their influence * The changes in music distribution and artist discovery * The impact of A.I. on music creation * A.I. in artist marketing and distribution * Legal and ethical challenges * About Diemon Records * About UnitedMasters * How streaming has benefitted artists * What makes an artist attractive to different label models * UnitedMasters platform and artist development work in Nigera  * Future-proofing your career as an artist or executive * Thoughts on using new technologies as an artist * Q&A with live audience Links Mentioned in this Episode:  * Connect with It’s Your Time Conference on Instagram [https://www.instagram.com/itsyourtimeconference/] * Join It’s Your Time Conference Email List [https://itsyourtimeconference.com/#updates] * Connect with Bugus on Instagram [https://www.instagram.com/bugus/] * Connect with Uwonda Carter on Instagram [https://www.instagram.com/uwondacarter/] * Connect with David Melhado on Instagram [https://www.instagram.com/david.melhado/] * UnitedMasters  [https://unitedmasters.com/?_gl=1*x7qy3k*_up*MQ..&gclid=Cj0KCQjwpvK4BhDUARIsADHt9sQ3Giik0lZOB0rsCNLNMX8zacIHYHVKMS7FgFe-FEEpP7HlVlFstjoaAhmUEALw_wcB] * Russ [https://en.wikipedia.org/wiki/Russ_(rapper)] * Diemon Records [https://www.diemonrecords.com/d2/sign_in] * Carter+Woodard: Entertainment and Sports Law Firm [https://carterwoodard.com/] * The Sarz Academy [https://www.thesarzacademy.com/] * Sarz [https://en.wikipedia.org/wiki/Sarz] * Hey Neighbour Festival [https://heyneighbour.co.za/] * Tunecore [https://www.tunecore.com/] Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference [https://www.instagram.com/itsyourtimeconference/] to continue the conversation and engage with our community.