Keep Hustling

Brand the Hustle with Mel C

In this episode of Keep Hustling, Aaron Gordon sits down with Mel C, the creator of the Six Figure Chicks movement and a big advocate for women owning their stories and successes. They talk about how tough it can be for women to talk openly about money and celebrate their wins, the real power of storytelling, and why documenting your personal journey matters - both for your own growth and for inspiring others. Mel C shares what she's learned from working with over 130 authors on their transformational book projects. She highlights the importance of confidence, community, and fully embracing your own unique story. The episode wraps up with Mel C's favorite quote: "Together we rise. Together we change lives." Whether your journey has been dramatic or steady, this one encourages everyone to ask, share, and keep hustling. Get To Know Mel C Mel C (Mel Carr) is the founder and CEO of Cloversy, a premier 100% women-led, U.S.-based executive virtual assistance and publishing agency. She is also the visionary behind the Six-Figure Chicks international bestselling book series and the founder of the Her Write to Rise nonprofit. A multi #1 international bestselling author and passionate advocate for women's empowerment, Mel helps ambitious women scale their businesses, amplify their voices, and build lasting legacies through strategic support, publishing, and community. After a transformative conversation with her first business coach, Mel took on the challenge of hitting a $100,000 income goal and surpassed it in her very first year. That experience lit a fire in her to help other women break through their own barriers. Today, through Cloversy, she provides high-level executive virtual assistance and full-service publishing support, including content creation, podcast production, project management, personal brand development, and complete book publishing. Her agency acts as a trusted strategic partner, allowing business owners to focus on what they do best while outsourcing the rest. As the creator of the Six-Figure Chicks movement, Mel has guided hundreds of women in sharing their stories as contributing authors in multiple international bestselling books. She hosts in-person launch events and book signings, and she has built a powerful sisterhood of driven entrepreneurs. Her work beautifully blends publishing, personal branding, media exposure, and real community impact. Mel also founded Her Write to Rise, a nonprofit dedicated to empowering the next generation of women and girls through storytelling, mentorship, and education. Her initiatives show a deep commitment to helping women delegate effectively, step into the spotlight, and create extraordinary success on their own terms. Mel's philosophy is simple yet powerful: "Do What You Do Best, Outsource the Rest." She continues to inspire women worldwide to turn their personal journeys into sources of influence, build six-figure (and beyond) businesses, and leave a meaningful legacy. Six Figure Mel [https://sixfiguremel.com/] Cloversy [https://cloversy.com/] LinkedIn [https://www.linkedin.com/in/melcbusiness/] Instagram [https://www.instagram.com/thesixfigurechicks/] Six Figure Chicks Podcast [https://sixfigurechicks.com/podcasts/] Buy Her Books [https://www.amazon.com/Six-Figure-Chicks-Mel-Carr/dp/B0BM3DJGMC] 3 Key Listener Takeaways 1. Own Your Story Mel C talks about how powerful it is to truly recognize and share your own journey. When you sit down and put pen to paper, you start to feel real confidence and pride in what you've been through. You also realize how your story can impact not just you, but people across generations. 2. Ask Without Fear Aaron and Mel both stress how important it is to make the ask - whether it's for business, advice, or a collaboration. Learning to handle rejection with grace and staying open to new perspectives is key. You'll never know what you're capable of until you start putting yourself out there. 3. Community Is Key The episode really shows why it's so valuable to surround yourself with like-minded, driven people. Mel C points out that growth happens faster when you learn from others and support them in return. That kind of space lets everyone feel empowered to own their brand, share their journey, and keep hustling together. Show Overview 00:00 Millennial vs. Gen Z music references 05:40 Importance of Sharing Personal Stories 06:41 Discussing the Royal Family dynamics 11:52 Creating a book as a marketing tool 15:52 Authors gaining confidence and recognition 19:48 Learning from rejection in business 21:50 Learning from feedback and introspection 24:07 Embracing personal brand identity 26:48 Podcast closing remarks

Resilience, Persistence and Hustle with Bob Campana

In this inspiring episode of Keep Hustling, Aaron Gordon sits down with entrepreneur and author Bob Campana to talk about resilience, adaptability, and building businesses that are rooted in real human connection. Bob shares his journey from humble beginnings - vowing never to struggle financially after hearing his parents argue about money - to starting a multimillion-dollar pool and landscaping company with just $500 in his pocket. He opens up about the power of persistence, keeping your emotions in check, and constantly adapting to whatever comes your way. Bob also recounts the key decisions that fueled his success and explains why it's so important to sell the vision and the dream, not just the product. The conversation dives into mentorship, the value of community, and why human connections still matter in a tech-driven world. It wraps up with a powerful reminder: "Never, never, never, never, never give up." Get To Know Bob Campana Bob Campana [https://www.bobcampana.com/] is a serial entrepreneur, author, mentor, and advisor with over 50 years of hands-on experience building and growing businesses. His journey began at age 20 when he quit a stable surveyor job to travel the world, which completely shifted his perspective on risk, reward, work, and human connection. Back in California, he started a redwood hot-tub company that evolved into one of the state's leading swimming-pool and landscaping builders. Over four decades he launched or grew eight companies across real estate development, hospitality, and international travel. He's known for emphasizing leadership under pressure, adaptability, persistence, and the irreplaceable power of genuine human relationships in business—even in a digital age. Now in his 70s, Bob remains active: he's rebuilding the Redwood Café in Modesto's River Islands development, runs a luxury tour company, shares real-talk entrepreneurship content, and wrote Don't Look Down!: The Improbable Adventures and Battle-Tested Lessons of a Serial Entrepreneur to pass along the hard-won lessons from his "school of hard knocks" (no MBA, just decades of real-world experience) bobcampana.com [https://www.bobcampana.com/] Buy Bob's Book: Don't Look Down! [amazon.com/stores/author/B0FLLK6RMT] Instagram: @gbtwbob [https://www.instagram.com/gbtwbob/] YouTube: GetBack2Work! [https://www.youtube.com/watch?v=wG4k9LD9ZUo] LinkedIn [https://www.linkedin.com/in/bob-campana-entrepreneur/] Facebook [facebook.com/bob.campana.54] 3 Key Listener Takeaways 1. Adaptability is Everything Staying the course matters, but knowing when and how to adapt is what separates the winners. Bob explains how making continual small pivots - like adjusting the controls on a helicopter - helped him scale his pool business from $500 to multi-million-dollar revenue and stay ahead of the competition. 2. Lead with Human Connection In a world full of screens and automation, personal connection remains a true business superpower. Bob built premium pricing and fierce customer loyalty by understanding he wasn't just selling pools - he was selling dreams and lifelong memories. 3. Persistence Trumps All Whether in life or business, reaching your dreams takes relentless determination. Bob stresses that even when things feel random or setbacks hit hard, keeping your ambition alive and refusing to quit builds the confidence and fulfillment that real success is made of. Show Overview 00:00 Early motivations from childhood 04:09 Impact of AI on entry-level jobs 06:55 Handling challenges with persistence 10:39 Selling pools as memory creators 12:53 Partnering with developers for projects 17:09 Creating memorable experiences in hospitality 21:13 Building and delivering the dream 23:39 Importance of human connection 25:55 Mentoring and supporting young people 29:09 Closing thoughts and encouragement

Bouncing Back And Hustle with Craig Semple

In this episode of Keep Hustling, host Aaron Gordon speaks with former Australian detective Craig Semple about his journey from dreaming of marine biology to a 25-year law enforcement career in New South Wales. Craig shares gripping stories from his time combating organized crime and homicides. He also opens up about the psychological toll of police work, including his struggles with PTSD, burnout, and depression that led to his medical retirement and a suicide attempt. Through vulnerability and resilience, Craig rebuilt his life. He now focuses on advocacy, mental health, and teaching resilience. He offers practical advice on planning for adversity and highlights the importance of seeking help early. The episode closes with a powerful quote on choosing to positively impact others, echoing Craig Semple's mission to turn pain into purpose Get To Know Craig Semple Craig Semple is a former Detective with the New South Wales Police Force, where he served for 25 years. His career focused on high-risk investigations, including drug operations, outlaw motorcycle gangs, and homicides. Leading teams in this demanding environment gave Craig deep insight into the impact of chronic stress, heavy workloads, burnout, depression, anxiety, and PTSD on frontline personnel. He developed a strong understanding of workplace mental health, its connection to safety, productivity, and resilience, and the requirements of occupational health and safety legislation. In 2013, Craig medically retired after his own battle with work-related psychological injury, including PTSD and burnout. Drawing on this lived experience, he gained authentic insight into the causes, effects, treatment, and recovery pathways of mental illness in high-pressure professions. Since 2015, Craig has worked as a mental health educator and presenter with the Black Dog Institute. He has delivered training and keynote presentations to more than 30,000 people across Australia. A fully accredited Mental Health First Aid (MHFA) instructor, he specialises in building mentally healthy and resilient workplaces. In 2016, he was appointed as an inaugural Mentor for the NSW Police Legacy program "Backup for Life," supporting injured officers and their families. Craig is the founder and director of Mentality Plus Pty Ltd. He is the author of two books - The Cop Who Fell to Earth and Getting Back Up Again - and is a highly regarded speaker and educator on resilience, mental health awareness, and stigma reduction in high-stress professions. Official website (Mentality Plus): https://mentalityplus.com.au/ [https://mentalityplus.com.au/] Full bio: https://mentalityplus.com.au/my-story/ [https://mentalityplus.com.au/my-story/] Buy his books: https://mentalityplus.com.au/buy-book/ [https://mentalityplus.com.au/buy-book/] LinkedIn: https://au.linkedin.com/in/craig-semple-b216b115a [https://au.linkedin.com/in/craig-semple-b216b115a] Instagram: https://www.instagram.com/semple_mentality/ [https://www.instagram.com/semple_mentality/] Facebook: https://www.facebook.com/mentalityplus/ [https://www.facebook.com/mentalityplus/] Contact: https://mentalityplus.com.au/contact-us/ [https://mentalityplus.com.au/contact-us/] 3 Key Listener Takeaways 1. Resilience Is Learned by Facing Fear: Craig Semple emphasizes that running toward challenges - not away from them - cultivates real resilience. His journey from avoiding conflict in youth to tackling violent gang investigations highlights how grit is built through exposure to adversity. 2. Early Intervention Matters: A major lesson is the importance of addressing mental health struggles early. Craig Semple's experience reveals that seeking support before issues escalate can prevent burnout and long-term hardship. It shows that asking for help is a sign of strength, not weakness. 3. Make a Game Plan for Hard Times: Developing and maintaining a personal "recovery game plan" is vital. Craig Semple advises listeners to prepare strategies and self-care routines in advance, so when adversity hits, you're ready to adapt, stay in control, and keep hustling with purpose. Show Overview 00:00 Deciding to join the police 03:20 Starting out as a police officer 10:08 Solving homicides and supporting families 13:19 Coping with burnout and PTSD 17:11 Reflecting on missed early intervention 20:54 Embracing resilience and positivity 21:43 Creating a personal recovery plan 25:13 Connecting with our listeners

True Crime Hustle with Chelsea Noel

In this episode of Keep Hustling, host Aaron Gordon sits down with Chelsea Noel, a writer with a master's in mental health counseling and a background in crime scene technology. Chelsea Noel shares her remarkable journey from returning to college at 26 to pursuing a thesis on a notorious Buffalo serial killer, Altimio Sanchez, known as the Bike Path Rapist. She details building a pen pal relationship with Sanchez, meeting him in person, and the emotional and psychological experiences of writing and researching through direct communication with a high-profile criminal. The episode explores the misunderstandings of the human mind, the lost art of written correspondence, and how Chelsea Noel's unconventional upbringing shaped her resilience and path. She closes with her favorite quote, "Every path has its puddles," inspiring listeners to persevere through challenges. Get To Know Chelsea Noel Chelsea Noel [https://amazon.com/author/noelnovels] is a licensed mental health counselor (LMHC), true crime author, and former crime scene technology professional. With a master's in mental health counseling and deep expertise in forensic psychology, trauma, and PTSD, she supports individuals and families navigating the justice system and incarceration. Her unconventional journey began with college at 26 and led to an unprecedented pen-pal relationship and in-person meetings with Buffalo's notorious Bike Path Rapist, Altimio Sanchez. That experience became the foundation for her acclaimed book *Beyond the Path*. She is also the author of *The Family Wants a Conviction*, drawn from her own family's encounters with the justice system. Known for her raw honesty and sharp psychological insight, Chelsea appears regularly on podcasts discussing criminal minds, resilience, redemption, and the power of written connection. Her guiding mantra: "Every path has its puddles." Connect With Chelsea: Instagram | @noel.novels [https://www.instagram.com/noel.novels/] Amazon Author Page [https://amazon.com/author/noelnovels] 3 Key Listener Takeaways 1. Seek Opportunity in Unconventional Paths: Chelsea Noel illustrates how blending distinct interests (like crime scene technology and psychology) can lead to unique opportunities. Her willingness to write her thesis on a high-profile criminal set her apart in her academic and professional pursuits. 2. Communication Builds Deeper Connections: Through hundreds of letters, emails, and prison visits, Chelsea Noel demonstrates that genuine, respectful communication (even by old-school mail) can break barriers and create meaningful insights, even with the most unexpected people. 3. Embrace the Unknown and Let Hustle Fuel Growth: Venturing into the intimidating environment of a maximum security prison, Chelsea Noel shows that confronting discomfort and uncertainty often leads to personal growth. Her journey proves that a willingness to take risks (regardless of one's background) can become the spark for lifelong change Show Overview 00:00 Discussing crime and psychology connection 04:35 Choosing a thesis topic 09:11 Overcoming irrational fears 11:20 Visiting a prison for the first time 15:46 The art of letter writing 17:37 Sending the impactful letter 20:57 Impact of active parenting 24:37 Promoting podcast engagement

Imperfect Action And Hustle with Craig Sotkovsky

In this powerful episode of Keep Hustling, Aaron Gordon sits down with Craig Sotkovsky [https://www.linkedin.com/in/craig-sotkovsky-001/]: human behavioralist, entrepreneur, 9/11 volunteer responder, cancer survivor, and father. Craig shares his harrowing experience volunteering at Ground Zero, the profound impact on his health, and his remarkable journey of personal reinvention. He opens up about how pain can either fragment or forge a person, the process of alchemizing trauma into strength, and why recreating your identity is essential for unlocking new levels of growth. Craig delivers hard-hitting lessons on accountability, healing unconscious patterns, and leveraging adversity for true transformation. He also announces plans for a 25th-anniversary cancer awareness RV tour across the U.S. His closing message lands with simple truth: "Nobody laughs or cries in a different language. It just can be nice." This episode is a testament to resilience, evolution, and the relentless spirit to keep hustling no matter what life throws at you. Get To Know Craig Sotkoysky Craig Sotkovsky is an internationally recognized motivational speaker, mindset coach, business mentor, and real estate investor. He helps entrepreneurs and leaders break free from limiting beliefs, rediscover their true purpose, and transform adversity into lasting success. Specializing in helping people reclaim their identity, purpose, and personal power, especially after life has broken them As a 9/11 volunteer responder and lung cancer survivor, Craig has faced some of life's toughest challenges, including childhood trauma, addiction, and a battle with cancer. He has turned those experiences into a powerful message of resilience and reinvention. For more than thirty years, he has guided thousands of people to align their inner truth with real-world achievement, moving from pain to purpose and from survival to significance. A featured speaker at the Les Brown Power Voice Summit, Craig delivers transformative keynotes and coaching programs on mindset mastery, overcoming adversity, authentic leadership, conscious living, and creating financial freedom through real estate investing. His core philosophy is simple yet profound: Your story is not your sentence. It's your strength. Everything you seek is already seeking you. Craig's mission is to remind you of that truth and guide you back to your most empowered self. Connect with Craig: Website [https://www.craigsotkovsky.com/] Facebook [https://www.facebook.com/myyucatan/] Youtube [https://www.youtube.com/user/everybodypaysavig] Instagram [https://www.instagram.com/craigsotkovsky/] LinkedIn [https://www.linkedin.com/in/craig-sotkovsky-001/] 3 Key Listener Takeaways 1. Harness Pain for Growth: Craig Sotkovsky illustrates how personal pain and adversity can be transformed into strength. By confronting traumas and obstacles head-on, he developed resilience and used life's challenges as catalysts for reinvention, inspiring listeners to find purpose in their own struggles. 2. Reimagine Your Identity: The episode underscores the power of self-reflection and conscious evolution. Craig Sotkovsky explains that true progress begins when you acknowledge that your current identity may no longer serve you, and that growth requires shedding old patterns and embracing a new sense of self. 3. Lead with Imperfect Action: Both Aaron Gordon and Craig Sotkovsky reinforce that progress doesn't require perfection. By developing routines and acting despite fear or uncertainty, listeners are encouraged to prioritize meaningful action over hesitation, turning subconscious drives into deliberate, forward momentum.