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Leapfrog

Podcast door Hannibal Herforth

Engels

Business

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Over Leapfrog

A podcast where we explore how AI is reshaping companies' go-to-market function. I sit down with entrepreneurs, technical experts, and GTM professionals - trying to go beyond the buzzwords and hype to get practical and actionable insights that help you leap ahead of the competition. I hope that other mega nerds like myself (and also just regular nerds) are going to enjoy and learn from the conversations. Reach out if you have ideas, questions, or reflections — and leave a review if you enjoy the show.

Alle afleveringen

5 afleveringen

aflevering How AI has unlocked the next generation of data-driven prospecting artwork

How AI has unlocked the next generation of data-driven prospecting

Today, I’m joined by Oliver Lund Storgaard [https://www.linkedin.com/in/oliver-lund-storgaard?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAABGF7sMBLODynh2Fe3BSTclzM2jwDRtgBPI] from Kvadrant Consulting [https://www.linkedin.com/company/kvadrantconsulting/]. Over the past five years, Oliver has worked in data-driven sales with some of the world’s largest building materials companies. He’s seen the paradigm shift firsthand and the new opportunities it creates for sellers to become extraordinarily productive. But success isn’t just about data and analysis. It’s about enabling real change on the frontline and making sure sellers actually adopt new ways of working. In this episode, we dive into exactly that, with a focus on one of the cornerstones of sales: prospecting. Listen in if you want to hear how to both get the right data and ensure that sellers actually use it to inform real-life priorities and conversations.

29 jan 2026 - 39 min
aflevering Jonathan Parisi - Using AI to optimize your e-commerce operations artwork

Jonathan Parisi - Using AI to optimize your e-commerce operations

In this conversation, Jonathan Parisi discusses the integration of AI in e-commerce, sharing insights on how to optimize workflows and identify use cases for automation. He reflects on his personal journey with AI, the challenges faced, and the importance of human oversight in AI applications. The discussion also covers practical implementations of AI, the need for continuous learning in the rapidly evolving tech landscape, and the future of AI in business. Chapters 02:16 The Aha Moment: Discovering AI's Potential 05:12 Building Efficient E-commerce Systems 08:26 Identifying Use Cases for Optimization 11:30 The Role of AI in Task Automation 14:17 Evaluating AI's Effectiveness 17:19 Practical Applications of AI in Business 20:33 Staying Updated in the AI Landscape 23:31 Challenges and Pitfalls of AI Implementation 26:26 The Future of AI in Business

9 mei 2025 - 40 min
aflevering Julian Singh - How to identify & implement AI use cases in your marketing organization artwork

Julian Singh - How to identify & implement AI use cases in your marketing organization

In this conversation, I speak with Julian Bent Singh to explore the practical implementation of AI in marketing organizations. Julian shares his journey from working as a marketeer specializing in SEO to building and running AI-first companies. We get into topics like build vs. buy and the pitfalls companies face when implementing AI. Connect with Julian on LinkedIn [https://www.linkedin.com/in/julianbentsingh/] and learn more about his course here [https://www.ai-growth-minds.dk/]. Timestamps 00:00 Introduction to AI in Marketing 03:05 Julian's Journey in AI and Marketing 06:11 Build vs. Buy: The Future of AI Tools 09:12 Identifying Use Cases for AI in Organizations 11:57 Client Engagement and AI Implementation 14:47 Understanding Agentic Workflows 17:44 Navigating AI Pitfalls and Best Practices 20:54 The Future of AI and SaaS Solutions 23:45 Staying Current in the AI Landscape 26:54 Conclusion and Future Directions 39:03 New Chapter Keywords: AI, marketing, machine learning, GTM, SEO, automation, agentic workflows, B2B, content creation, SaaS, digital transformation

11 apr 2025 - 39 min
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