Marketing Brew Weekly

Who Are Upfronts Even For?

This week, Marketing Brew’s senior reporter Katie Hicks is joined by reporter Jasmine Sheena and senior reporter Alyssa Meyers to discuss the state of Upfronts in 2026. Does anyone besides Big Tech have a chance in the entertainment/streaming world? Did we…learn anything new? Are live events the only programming that matters? And how do creators fit into this landscape?  00:00: Intro 00:55: Main takeaways from upfronts week 06:50: Emphasis on live events and execs  09:25: The presence of creators  13:30: What are they really selling at upfronts? 16:45: Who is paying attention to upfronts? 18:40: How do you break news at these events For more of our reporting:  https://www.marketingbrew.com/stories/upfronts-nbcuniversal-legacy-is-the-message [https://www.marketingbrew.com/stories/upfronts-nbcuniversal-legacy-is-the-message] https://www.marketingbrew.com/stories/at-upfronts-warner-bros-discovery-focuses-on-cultural-influence-over-showmanship [https://www.marketingbrew.com/stories/at-upfronts-warner-bros-discovery-focuses-on-cultural-influence-over-showmanship] https://www.marketingbrew.com/stories/televisaunivision-focuses-on-moving-hispanic-audiences-with-more-sports-streaming [https://www.marketingbrew.com/stories/televisaunivision-focuses-on-moving-hispanic-audiences-with-more-sports-streaming] https://www.marketingbrew.com/stories/sports-stars-singing-disney-upfront [https://www.marketingbrew.com/stories/sports-stars-singing-disney-upfront] For more upcoming Marketing Brew events: https://www.marketingbrew.com/events [https://www.marketingbrew.com/events] Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ [https://www.marketingbrew.com/] Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew [https://www.youtube.com/@MarketingBrew] Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ [https://www.instagram.com/marketingbrew/] LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ [https://www.linkedin.com/showcase/marketing-brew/] Have a question for us? Send us an email or voice note to mkbw@morningbrew.com [mkbw@morningbrew.com] Learn more about your ad choices. Visit megaphone.fm/adchoices [http://megaphone.fm/adchoices] Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

How Creators Are Redefining Brand Safety

Welcome to Marketing Brew Weekly! This week, we’re taking a look at content creators and brand safety – and how the two can (and can’t) work together. With insight from Grant and Ash, aka A Twink and A Redhead, we get the creator perspective on working with picky brands, and offer reminders for brands who want to risk it all on popular creators.  00:00: Intro, who are creators Grant and Ash, a Twink and a Redhead  03:25: Brand safety redefined in the creator era 05:45: Brands going unhinged online 09:00: Creators taking executive titles at brands 14:00: How unhinged is too unhinged  18:30: Risks of creators and brand safety   21:25: Are brands willing to go all in on the joke  24:45: Knowing your audience on different platforms For more upcoming Marketing Brew events: https://www.marketingbrew.com/events [https://www.marketingbrew.com/events] Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ [https://www.marketingbrew.com/] Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew [https://www.youtube.com/@MarketingBrew] Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ [https://www.instagram.com/marketingbrew/] LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ [https://www.linkedin.com/showcase/marketing-brew/] Have a question for us? Send us an email or voice note to mkbw@morningbrew.com [mkbw@morningbrew.com] Learn more about your ad choices. Visit megaphone.fm/adchoices [http://megaphone.fm/adchoices] Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Devil Wears… Old Navy? Plus Big Tech Takes on the Met Gala

Welcome to Marketing Brew Weekly! This week, we’re taking a look at the brands that made their way into The Devil Wears Prada 2 (and it was fierce competition!), and why it was very different from the original film. Plus, we’re looking at the film’s relationship to Vogue magazine, and partnerships with both luxury and accessible fashion brands. And of course we had to share a few thoughts from this week’s Met Gala too.  00:00: Intro  03:40: Brands in The Devil Wears Prada 2 09:42: Difference from the first movie with brand involvement 11:50: Can Vogue afford to not get involved  14:30: The state of luxury brands, partnerships with Old Navy and Walmart 19:45: Met gala thoughts This episode is brought to you by Paramount Advertising. For more information, visit: https://www.paramount.com/advertising [https://www.paramount.com/advertising] Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb [https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb]  For more upcoming Marketing Brew events: https://www.marketingbrew.com/events [https://www.marketingbrew.com/events] Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ [https://www.marketingbrew.com/] Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew [https://www.youtube.com/@MarketingBrew] Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ [https://www.instagram.com/marketingbrew/] LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ [https://www.linkedin.com/showcase/marketing-brew/] Have a question for us? Send us an email or voice note to mkbw@morningbrew.com [mkbw@morningbrew.com] Learn more about your ad choices. Visit megaphone.fm/adchoices [http://megaphone.fm/adchoices] Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Best Way to Activate Fandoms for Your Marketing

Welcome to Marketing Brew Weekly! This week, we’re feeling the heat and discussing the ways the female gaze and fandoms are changing advertising. From hot Heated Rivalry stars to beauty brands embracing the next It Boys, these are the ways brands are getting fans to do their marketing for them.  00:00: Intro  02:50: Heated Rivalry stars in steamy ads  11:12: The new It Boy   12:50: Fandom is organic marketing  16:45: The Quinn app stays winning 18:50: The beauty industry tapping into hot men  23:50: Sports and beauty marketing  24:50: Pros and cons of tapping into fandoms This episode is brought to you by Paramount Advertising. For more information, visit: https://www.paramount.com/advertising [https://www.paramount.com/advertising] Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb [https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb]  For more upcoming Marketing Brew events: https://www.marketingbrew.com/events [https://www.marketingbrew.com/events] Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ [https://www.marketingbrew.com/] Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew [https://www.youtube.com/@MarketingBrew] Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ [https://www.instagram.com/marketingbrew/] LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ [https://www.linkedin.com/showcase/marketing-brew/] Have a question for us? Send us an email or voice note to mkbw@morningbrew.com [mkbw@morningbrew.com] Learn more about your ad choices. Visit megaphone.fm/adchoices [http://megaphone.fm/adchoices] Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Brands Gamble on Prediction Markets Marketing

Welcome to Marketing Brew Weekly! This week, we’re making our bets on the future of prediction markets such as Kalshi and Polymarket. Should brands take the risk of partnering with them when their future is so unclear, or is it worth the shiny, new audience? From their involvement in everything from global news to grocery stores, we weigh the pros and cons of predicting.  00:00: Intro  02:53: An unlikely place for prediction markets to be 05:45: Their play into the entertainment world   08:50: Turning live TV into a social media experience   10:30: The risk element  14:05: How the brands are leaning into their value  16:10: A way to appeal to a new audience  19:50: The ethical question of it all  20:40: What happens next?  Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb [https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb]  For more upcoming Marketing Brew events: https://www.marketingbrew.com/events [https://www.marketingbrew.com/events] Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ [https://www.marketingbrew.com/] Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew [https://www.youtube.com/@MarketingBrew] Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ [https://www.instagram.com/marketingbrew/] LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ [https://www.linkedin.com/showcase/marketing-brew/] Have a question for us? Send us an email or voice note to mkbw@morningbrew.com [mkbw@morningbrew.com] Learn more about your ad choices. Visit megaphone.fm/adchoices [http://megaphone.fm/adchoices] Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]