Marketing Momentum for Agencies

How Agencies Can Open Doors with Elusive Prospects Using Relevance, Creativity and Intent

Generic outreach is easy for prospects to ignore. In this episode, Tracey shares lessons from Stu Heinecke on how agencies can reach hard-to-reach prospects with more relevance, creativity and intent. Learn why better targeting, thoughtful messaging and more human follow-up can cut through when automated emails and bland LinkedIn messages are falling flat. A practical episode for agency owners who want more meaningful sales conversations with the right prospects. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Episodes mentioned: Stu Heinecke (Ep.24). ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) CHAPTERS 00:00 Introduction: The Frustration of Agency Sales Outreach 04:30 Why Humor Works: Deeper Than Just Pictures 10:08 The Challenge: Reaching the Unreachable CEO 12:35 The Power of Audacity & Storytelling 14:42 The Gatekeeper Myth: Executive Assistants as Allies 15:56 Why Executive Assistants are Your Biggest Allies 21:09 Practical Takeaways for Agencies: Intentional Outreach 23:16 Depth Over Volume: Reaching Hard-to-Reach Prospects 24:52 Intentional Outreach: Sound Worth Listening To

How Agencies Can Win More Pitches Without Burning Out the Team

Pitching can give you brilliant opportunities, but it can also drain time, money, energy and morale. In this episode, Tracey shares lessons from Marcus Elliott Brown on how agencies can qualify pitches more carefully, prepare with more discipline, rehearse properly and protect their teams from chaotic new business. A must-listen for agency owners who want to win better pitches without relying on all-nighters, panic and goodwill. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Episodes mentioned: Marcus Elliot Brown (Ep. 29) ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 00:00 Introduction: The Dual Nature of Pitching in Agency Life 06:38 The Impact of Pitching on Existing Client Business & Margins 12:39 Why Agencies Still Overlook the Human Element in Pitching 18:08 The Importance of Team Presentation & Q&A Preparation 21:53 Key Lesson 4: Poor Pitching Damages Your Team's Well-being 25:48 The "Drama of Pitching" is a Sign of Poor Process, Not Pride 26:21 A Better Pitch Process Protects the Team as Well as Challenges Them 28:00 Why Pitching Goes Wrong: Optimism, Ego, Habit, and Fear 29:41 Actionable Steps: How to Pitch Differently and More Effectively 30:42 Conclusion: Be Selective, Structured, Prepared, and Protective 31:22 The Ultimate Challenge: Evaluate Your Agency's Pitching Process Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

How to Sell Agency Services Without Feeling Pushy or Salesy

If selling agency services feels uncomfortable, this episode will help you rethink the whole sales conversation. Tracey shares practical lessons from Aleasha Bahr and Alice Heiman on how agency owners can sell with more confidence, ask better questions, avoid generic proposals, and build trust without sounding pushy or desperate. A useful episode for agencies that want better-fit clients, stronger sales conversations and a more natural approach to winning work. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Episodes mentioned: Alice Heiman (Ep.32), Aleasha Bahr (Ep.34) ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 00:00 - The Discomfort of Sales 01:33 - The Black Sheep Method 4:50 - Authentic Sales Conversations 14:30 - The Importance of Quality Questions 30:00 - Improving Outreach and Messaging Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

How to Pursue Best Fit Agency Opportunities and Avoid Costly Mismatches

A lot of agencies think they need more leads, more pitches and more conversations. But often the real problem is saying yes to the wrong opportunities. In this episode, I pull together lessons from past guests on bad-fit prospects, weak qualification, poor targeting and the real cost of chasing work that does not suit your agency. A practical episode on how to make better decisions, protect your time and focus on stronger-fit growth. LEARN MORE     Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804.                                 Episodes mentioned: Alice Heiman (Ep.32), Aleasha Bahr  (Ep.34) and Marcus Elliot Brown (Ep.29). About The Host      Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS: Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) 01:40 - Qualification and the Power of Saying "No"07:15 - Defining Your "Anti-Audience"11:20 - The Financial Reality and Hidden Costs of Pitching15:30 - Smarter Outreach Strategies and Avoiding Desperation

People Powered Marketing: The Underrated Growth Lever for Agencies with Katie Street

In this episode, marketing strategist Katie Street reveals how businesses can use people powered marketing to build trust and accelerate lead generation. Discover why B2B success hinges on authentic human connections, not just polished content. Katie shares how brands like HubSpot and PayPal transform marketing by putting people front and centre, creating influence and loyalty. Learn tactics like leveraging employee content and hosting events that even small teams can implement. Perfect for marketers ready to rethink their approach and differentiate through genuine relationships. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804.                                ABOUT KATIE/HOW TO CONNECT Katie Street is a bold, no-BS marketing strategist, speaker, and founder of Street Agency, helping brands like Shopify, Stripe, and Contentful turn marketing into real sales conversations. She hosts the Marketing in the Madness podcast (partnered with Shoptalk Europe), where she interviews the brightest minds in marketing, tech, and innovation to uncover what actually works. Katie is also a fierce advocate for women in marketing and tech, leading mentorship initiatives and helping elevate female voices on major industry stages. Through high-impact B2B events and people-powered, content-led marketing, she helps businesses cut through the noise, build trust, and create lasting relationships https://www.linkedin.com/in/katiestreet/ [https://www.linkedin.com/in/katiestreet/]  ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 5:30 - Market Shifts & Big Brand Examples  11:15 - Overcoming Founder Reluctance  17:00 - Content Formats & "Stopping the Scroll"  22:30 - Integrating AI Without Losing Authenticity  Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)