Marketing vs The World

Winning Search in Pharma: What the Top 1% Are Doing Differently

I’ve been really excited for this conversation because the pharmaceutical space online is one of the most competitive and fast-moving sectors right now. In this episode, I sit down with Matt Pike, founder of Fly High Media, to unpack what it really takes to win in search for online pharmacies - especially in the booming weight loss medication space. What You’ll Discover - Why Online Pharmacies Are Exploding: How services like Mounjaro, Wegovy and consultations have transformed traditional pharmacies into scalable online businesses. - The Harsh Realities of Visibility: High PPC costs, strict compliance rules, the importance of trust signals, and why you need serious budget and patience to succeed. - The Full-Funnel Strategy That Works: Using PPC for quick acquisition, SEO and content for long-term foundations, digital PR for authority, and retention/advocacy to maximise lifetime value. In an industry full of red tape and fierce competition, the pharmacies winning aren’t just spending more - they’re thinking smarter about compliance-friendly content, building real trust, and focusing relentlessly on keeping customers coming back. If you’re in pharma, health, or any regulated sector, or you’re simply curious about what it takes to compete when the stakes (and CPCs) are high, this episode is packed with practical insight. Marketing vs The World is brought to you by Monday Clicks [https://mondayclicks.co.uk/], the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you’d like to chat about how we can help you, get in touch. Marketing Vs The World is produced by Urban Podcasts [http://urbanpodcasts.co.uk/].

Inside Broadcast PR: The Marketing Channel You’re Probably Overlooking

I’ve been really excited for this conversation because we’re diving into something that so many marketers overlook. In this episode of Marketing vs. the World, I sit down with Phil Caplin, founder of Broadcast Revolution, to unpack the world of broadcast PR. From TV and radio to podcasts, we explore why this channel is so powerful, why it’s often misunderstood, and what it actually takes to land meaningful coverage that makes an impact. What You’ll Discover - Why Broadcast PR Still Matters: TV and radio build trust and credibility in a way social media simply can’t match. - Coverage vs. Impact: It’s easy to get on air, but creating meaningful coverage that drives real results is where the real skill lies. - The Strategy Most Brands Miss: Broadcast isn’t an add-on, it needs its own plan, audience understanding, and long-term thinking. What really stood out to me in this conversation is how much intention sits behind great broadcast PR. It’s not about chasing volume or ticking a box, it’s about understanding the audience, crafting the right story, and being clear on the outcome you want. That shift from “we want to be on TV” to “what impact do we want to create” is where everything changes. We also get into how broadcast fits into the wider marketing mix, especially alongside social media. It’s not one or the other. Broadcast gives you credibility, and then social amplifies it. That combination is where things really start to scale. If you’ve ever thought broadcast PR was out of reach, too expensive, or just not relevant to your strategy, this episode might change your mind. Marketing vs The World is brought to you by Monday Clicks [https://mondayclicks.co.uk/], the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you’d like to chat about how we can help you, get in touch. Marketing Vs The World is produced by Urban Podcasts [http://urbanpodcasts.co.uk/].

Stop Making Boring Brand Videos: How the Best Brands Turn Video Into Sales

I’ve been really excited for this conversation because video is one of those things everyone knows they “should” be doing, but very few people actually feel confident about. In this episode of Marketing vs. The World, I sit down with Adam Milbank, co-founder of Jones Milbank and Nine Tree Studios, to unpack what’s really going on in the world of video right now. From TV ads to TikTok, we get into the reality behind the content explosion, why so much of it misses the mark, and what brands need to do differently if they actually want results. What You’ll Discover - More Content, Less Clarity: Brands are producing more video than ever, but without clear purpose and strategy, most of it just adds to the noise. - Why One Video Can’t Do Everything: Trying to make a single piece work across every platform kills effectiveness, focus always wins. - What Actually Makes Video Work: It all comes back to audience, purpose, and clarity, not budget, trends, or chasing every platform. What really stood out to me in this conversation is how easy it is to get caught up in the pressure to “just create more.” More videos, more platforms, more output. But as Adam explains, that’s not where the value is. The brands that win are the ones that slow down, get clear on what they’re trying to say, and create with intention. We also get into some really practical insights around budgets, TV ads, and how even smaller brands can play in that space if they approach it the right way. It’s not about throwing money at production, it’s about making smart creative decisions that actually align with your goals. Marketing vs The World is brought to you by Monday Clicks [https://mondayclicks.co.uk/], the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you’d like to chat about how we can help you, get in touch. Marketing Vs The World is produced by Urban Podcasts [http://urbanpodcasts.co.uk/].

How to Make Your Content Rank in Google and AI Platforms

Search has changed faster in the last 12 months than in the previous decade. Ranking number one on Google is no longer the full story because increasingly, users aren’t just searching - they’re asking. In this episode of Marketing vs. the World, I'm joined by Monday Clicks’ Head of Content, Matt Brighto, to unpack what it really takes to make your content visible in both Google and AI platforms like ChatGPT. With nearly three decades of writing experience spanning television, global fitness brands and digital marketing, Matt brings a grounded, practical perspective on how content strategy needs to evolve. What You’ll Discover - From Rankings to Citations: Why traditional SEO thinking is no longer enough, and how the focus is shifting from position to trust. - What AI Actually Looks For: The four practical elements that increase your chances of being surfaced in AI responses - structure, proof, clarity and freshness. - Building a Strategy That Converts: Why visibility alone isn’t enough, and how to structure content so that when someone does land on your site, they take action. What stands out most is the mindset shift. Discovery can now start anywhere - Google, ChatGPT, TikTok but the brands that win are the ones that understand where decisions are made and build content that supports that journey. AI can generate structure. It cannot generate authority. That still belongs to businesses willing to bring real expertise, proof and perspective to the table. If you’re planning your content strategy this year and wondering how to future-proof your visibility, this episode offers a clear, practical framework grounded in experience - not hype. Marketing Vs The World is produced by Urban Podcasts [http://urbanpodcasts.co.uk/].

Monday Clicks Minis: How To Optimise Ecomm PDPs At Scale Without Burning Out

This Monday Clicks Mini is all about something I’ve been meaning to record since Brighton SEO last October. After writing thousands of product description pages across retail, travel and hospitality, we’ve developed a clear methodology for optimising PDPs at scale without your marketing team working until midnight and going splat. If you’re juggling hundreds or even thousands of SKUs, you already know the pressure. This episode breaks down the 10-piece optimisation puzzle and the six essential steps that help you scale sustainably, not chaotically. What You’ll Discover - The 10-Piece PDP Puzzle: From product titles and image file names to schema, reviews and internal linking, the elements too many brands overlook. - Six Steps to Scale Smartly: How mapping your current process, identifying gaps and influencing stakeholders prevents everything landing on marketing’s desk. - AI Done Properly: Why the right tools should accelerate first drafts while humans refine, optimise and protect quality before anything goes live. I also share how tools like Ahrefs, Shopify generators and our own pdpclicks.ai fit into a scalable model. Not as shortcuts, but as enablers. The real shift happens when you stop thinking about what marketing can do faster and start redesigning the full process across product, photography and content teams. If scaling PDPs feels overwhelming right now, this episode gives you a practical framework to regain control, protect your team’s time and improve output quality at the same time. Marketing Vs The World is produced by Urban Podcasts [http://urbanpodcasts.co.uk/].