Master Your Marketing

Are you tired of paying influences for content, and then it completely flops, they don't deliver on what they committed to or forget to share on your launch date? I am joined by owner/Director of MADE Creative Co [https://madecreativeco.com.au/], Maddie is a fiercely passionate thought-leader that is aiming to disrupt the digital marketing industry one UGC video at a time. The creative marketing agency founder noticed a gap in the market for organic style content that provides brands with a solid ROI. She became increasingly aware that popular strategies such as influencer engagement were starting to lose their shine, with results from these campaigns not as strong as they were a few years ago.  Many consumers were shifting to more organic style content in their purchase decision-making process – in fact, consumers find it 9.8x  more impactful [https://everyonesocial.com/blog/user-generated-content-statistics/] than influencer content when making a purchase decision. Key takeaways from this episode: * The disappointing reality of working with influencers * Showcasing products through UGC * Using UGC in paid ad campaigns and organic strategies * Using UGC for long-term collaborations * Including UGC video on product pages Links mentioned: Foreplay [https://www.foreplay.co/] - Swipe files for inspiration from other brands Follow MADE. Marketing [https://www.instagram.com/made_creativeco/] If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.  Follow me on Instagram: https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/]  Check out episodes: https://www.ashleybostonhq.com/podcast [https://www.ashleybostonhq.com/podcast] Find out more about how you can work with me https://www.ashleybostonhq.com [https://www.ashleybostonhq.com] Ash x

Inside this episode, I interview Alice, the owner and founder of Personail. Personail is an online nail wrap company based in Sydney, Australia. Persoanil was started by Alice, a lover of cool designs, great nails and all things nail art.  Alice became tired of waiting for the polish to dry and set out to look for a faster, better, more efficient way to get great nails.  Each and every single one of their nail art designs are created and designed by Alice along with illustrators around the world for limited edition collaborations. I met Alice 7 years ago at The Grounds of Alexandria markets and am a big lover of Personail.  Key Takeaways from the episode: * Starting out at local markets * Sourcing manufacturers  * Building a community * Using upsells & bundles * Opening a shop front Receive $10 off your first order: https://www.personail.com/ [https://www.personail.com/] Follow Instagram: https://www.instagram.com/itspersonail/ [https://www.instagram.com/itspersonail/]  If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.   KEY EPISODE TAKEAWAYS  Why the change of Podcast name Sharing exciting personal news   Follow me on Instagram: https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/] Check out episodes: https://www.ashleybostonhq.com/podcast [https://www.ashleybostonhq.com/podcast]   Find out more about how you can work with me   https://www.ashleybostonhq.com [https://www.ashleybostonhq.com]   Ash x

Welcome to the latest podcast episode where I dive into the exciting world of being a Facebook ad & Digital Marketing strategist. I share with you the key role of a digital marketer and if you've ever wondered exactly what it is I do, this episode is for you.  I uncover what goes on prior to launching Facebook ad campaigns, and how its more then just taking an offer and targeting an audience. I share with you the strategic approach of a digital markter, starting from understanding the funnel, the audience and market research to effectively use Facebook ads.  This podcast episode was sponsored by Traffic Ads Mastery, an online membership where you can learn how to manage your paid Facebook ads to grow and scale your business consistently.  www.ashleybostonhq.com/membership [https://www.ashleybostonhq.com/membership] If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.   Follow me on Instagram https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/]   Check out episodes https://www.ashleybostonhq.com/podcast [https://www.ashleybostonhq.com/podcast]   Find out more about how you can work with me  https://www.ashleybostonhq.com [https://www.ashleybostonhq.com]   Ash x

Meaghan Jean Smith is a Money Mindset & Life Coach for women and creator & host of the Money Mindful podcast. She helps you change your relationship with money and yourself, so you can create your unique money & life goals and live a glorious, magnificent, delicious, awesome life.  And... Love being you. She is the creator & host of the Money Mindful podcast, with over 100,000 downloads! The podcast helps women all over the globe transform their relationship with money and themselves so they can reach their money goals and feel amazing. She works exclusively and privately with women in her 1:1 coaching program. She is certified through The Life Coach School and has coached clients in Australia, Canada, the US and Europe. Meaghan lives in Port Macquarie, Australia with her partner, two daughters and whippet.  In her natural habitat she can usually be found hiking, horse riding, running or hanging at the beach with her family. Website: Meaghanjsmith.au [https://www.meaghanjsmith.au] Instagram: @meaghanjsmith [https://www.instagram.com/meaghanjsmith/] Facebook: @moneymindfulpodcast [https://www.facebook.com/moneymindfulpodcast]

In this episode of Master Your Marketing, I share with you my insights to live launching and how I feel like after 4 years I've finally found what aligns with me and my energy.  Some people love live launching but for me I find that by the end of it I'm completley exhausted and feel like I need a holiday. This time around I did things a little different and ensured I listened to my body when I needed to rest, took time out for a hair appointment and pre-planned my content leading up to the launch. Key Episode Takeaways: * Launching with a masterclass * Planning out content in advance * Making time to prioritise myself and rest * Why you should complete a launch debrief * Surrounding yourself with a mentor or support duirng launch If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.    Follow me on Instagram  https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/]  Check out episodes https://www.ashleybostonhq.com/podcast [https://www.ashleybostonhq.com/podcast]   Find out more about how you can work with me https://www.ashleybostonhq.com [https://www.ashleybostonhq.com]   Ash x