Master Your Marketing

ChatGPT Is Launching Ads: What This Means for Businesses

In this episode, host Ashley Boston breaks down OpenAI's recent announcement that ChatGPT is beginning to test ads in the US - and why this could be a major shift for advertisers and business owners. Ashley explores how ChatGPT's move into advertising mirrors the early evolution of platforms like Google, Facebook, and TikTok, and why this moment could represent a powerful first-mover opportunity. She dives into what makes ChatGPT ads different, including high user intent, contextual targeting, and conversational interactivity, and why this format could change how people discover brands online. The episode also covers what businesses should be doing now to prepare — from optimising websites and SEO for AI-driven discovery, to understanding how this new ad platform may fit alongside existing channels like Meta ads. Ashley also shares insights from Smart Marketer, and touches on other emerging ad platforms such as AppLovin, highlighting the broader shift happening across digital advertising. If you're a business owner, marketer, or advertiser, this episode will help you understand what's coming - and how to get ahead of it. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Join waitlist The Conversion Club [https://ashleybostonhq.com/theconversionclub] Follow me on Instagram https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/] Check out episodes https://www.ashleybostonhq.com/ [https://www.ashleybostonhq.com/podcast] Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

2026 Pathway: Focusing on Intentions and Growth

In the first episode of 2026, our host kicks off the year by reflecting on a recent break, during which time they dealt with family health issues and took a much-needed pause from work. They share updates on Abi's health and the challenges and improvements in their daily routine. As they transition back to work, the host discusses their intentions for the year, emphasising self-care and prioritising personal hobbies. Business-wise, the focus is on intentional planning and simplifying efforts. Key strategies include shifting away from Facebook groups, leveraging email marketing, and nurturing relationships through ManyChat. The episode also highlights the importance of repeatable launches, nurturing email lists, and creating easily flowing content, all while avoiding complicated funnels and over-reliance on social media for growth. The host concludes with an invitation for listeners to suggest topics for future episodes, ensuring the content remains relevant and engaging. * Welcome to 2026: A Fresh Start * Abi's Surgery and Recovery * Reflecting on the Past Year * Setting Intentions for 2026 * Focusing on Personal Well-being * Business Goals and Strategies * What's In and Out for 2026 * New Platforms and Tools * Community Engagement and Content Creation If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Join waitlist The Conversion Club [https://ashleybostonhq.com/theconversionclub] Follow me on Instagram https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/] Check out episodes https://www.ashleybostonhq.com/ [https://www.ashleybostonhq.com/podcast] Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Low-Tox, Size-Inclusive & Wildly Brave: The Story Behind Wild Body

In today's episode, I'm joined by Jade, founder of Wild Body – a low-tox, size-inclusive activewear brand born from one of the most terrifying seasons of her life. At just 33, a non-drinker, non-smoker and mum of four who was at CrossFit 5–6 times a week, Jade was unexpectedly diagnosed with kidney cancer after a "routine" blood test ahead of trying for baby number five. What followed was major surgery, the removal of her kidney, and a complete re-evaluation of what she was putting in and on her body. We talk about how that experience led her to question the toxicity of everyday activewear, why she couldn't find anything on the market that matched her standards, and how that frustration snowballed into creating Wild Body — a purpose-led, size-inclusive brand that's already building a deeply engaged community from day one. In This Episode, We Chat About: * The moment everything changed How a simple pre-pregnancy blood test on Christmas Eve led to an ultrasound, an emergency CT scan and a shock kidney cancer diagnosis as a 33-year-old mum of four. * Life after a radical nephrectomy What it was really like preparing for and recovering from major surgery, navigating fear as a parent, and processing her dad's previous cancer journey alongside her own. * From "health-conscious" to low-tox obsessed How Jade moved from already being active and health-focused into a deeper audit of food, drinks, home products and clothing – including the activewear she was living in 99% of the time. * The gap she couldn't unsee in the activewear market Why most "eco" or "bamboo" activewear options didn't cut it once she dug into how fabrics are actually made, and how that research led to the first spark of Wild Body. * Building truly size-inclusive activewear (not just saying it) The reality of: * Custom size charts (instead of a size 8 stretching to an 18) * Designing squat-proof pieces for all sizes, not just a size 6 model * Stocking 10 sizes as a startup and pushing back when manufacturers and designers told her it would "eat her margins". * Bringing people along for the journey (before she even had product) How she: * Started posting about Wild Body months before launch * Took her audience behind the scenes to China, fabric selection and failed samples * Used vulnerability, education and storytelling instead of just "here's the product, buy now". * Turning followers into a warm, ready-to-buy email list The simple early-access + email waitlist approach she used so that when launch day came, people weren't just "aware" – they were invested. * Launch day feels (and what actually happened) The nerves, the "no one's going to buy" thoughts, the first cha-chings coming through, and what it meant for her kids and husband to see months of hard work pay off in real time. * Community, not just commerce The recurring content pillars that now shape Wild Body's brand: * "I got cancer at 33 and learnt this…" – weekly educational posts to empower others, not just sell leggings. * Appreciation Mondays – encouraging people to thank and acknowledge those who showed up for them in hard moments. * Giving back: why $2 from every order goes directly to Love Your Sister and precision cancer research. * Marketing lessons from a first-time founder What Jade has learnt about: * The different vibes between Instagram vs TikTok * Showing up daily with organic content * Navigating the world of Meta ads (and why agencies are obsessed with the volume of organic content she's already creating). * Trusting your own vision (even when others don't see it yet) From choosing unexpected brand colours and a lavender farm photoshoot, to ignoring "it won't work" on sizing — how Jade is learning to back herself and build a brand that feels like her, not a copy-paste of everyone else. Links & Resources Connect with Jade & Wild Body Visit Wild Body [https://www.wildbody.com.au/] Follow Wild Body [https://www.instagram.com/wildbody.australia/] Charity Mentioned Love Your Sister – precision cancer research: https://www.loveyoursister.org/ [https://www.loveyoursister.org/]

Building Easeful and Profitable Launches: Insights from Jada

In this episode, Ashley interviews Jada, a business mentor and live launch specialist focused on helping service-based women grow their online offers. Jada shares her extensive experience in live launching, emphasizing the importance of creating easeful and profitable launch strategies. The discussion covers the significance of repeating and refining launch strategies, understanding and tracking important data, and aligning launches with business goals. Jada highlights the emotional journey of launching and offers insights into maintaining energy and motivation. She also provides practical advice on personalising launch strategies and leveraging data to make informed decisions. The episode concludes with resources for listeners to improve their launch strategies and engage with Jada for personalised support. Follow Jada on Instagram: https://www.instagram.com/jada.businessmentor/ [https://www.instagram.com/jada.businessmentor/] FREE GUIDE: Secrets to a High-Converting Launch Event Guide [https://www.riseandshinecollective.com.au/secrets-to-a-high-converting-launch-event] FREE ESSENTIAL LAUNCH DATA TRACKER [https://theriseandshinecollective.lpages.co/essential-launch-data-tracker] - Reveal what's working, what's not, and where to focus to elevate your next launch with greater ease and success. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/] Check out episodes https://www.ashleybostonhq.com/podcast [https://www.ashleybostonhq.com/podcast] Find out more about how you can work with me https://www.ashleybostonhq.com [https://www.ashleybostonhq.com] Ash x

The Power of Pausing: What Happens When You Create Space in Your Business

Sometimes the best thing you can do for your business… is slow down. In this episode, I open up about the season of pressing pause — after a launch that didn't go to plan — and what it taught me about simplicity, alignment, and reimagining what success really looks like. From navigating motherhood and loss to rethinking my offers and reigniting ideas I'd tucked away for years, this chat is an honest look at what happens when you stop trying to "do it all" and start creating space for what truly lights you up. If you've ever felt like you're juggling too much, questioning your next move, or wondering what's next for your business… this one's for you. ✨ Listen in for: • Lessons from a launch that flopped — and why that's okay • How creating space can spark your best ideas • What simplicity and alignment look like in real life • The reminder that you don't have to wait for the "new year" to start again If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/] Check out episodes https://www.ashleybostonhq.com/podcast [https://www.ashleybostonhq.com/podcast] Find out more about how you can work with me https://www.ashleybostonhq.com [https://www.ashleybostonhq.com] Ash x