Music Marketing, Playlists & Building Fans, Live From Vietnam w/ Jon Gilman (The Racket House)

Music Marketing, Playlists & Building Fans, Live From Vietnam w/ Jon Gilman (The Racket House)

A month ago, I met Jon from The Racket House in Vietnam, and while we were there, we recorded my first-ever live, in-person interview, with me as the guest on his show. We got into my whole story, from making music on a cracked copy of FL Studio at twelve to realizing I was a better marketer than musician, why I gave up on so many dreams to grow, and how getting scammed by a botted playlist is what led me to start More Than Streams. We also talked about the digital nomad life, how I use playlists to trigger the Spotify algorithm, why hyper specific ad targeting beats generic campaigns, and what it really takes to turn listeners into fans. Resources and links: 🧩 Free 100-page marketing guide [https://finch.kit.com/100pageguide?utm_source=podcast] 🧩 Become a Successful Playlist Curator Course [https://www.finchbergling.com/successful-curator?utm_source=podcast] 🧩 Your First Hit Song Program [https://www.finchbergling.com/yourfirsthitsong?utm_source=podcast] Connect with Finch: 🧩 Finch on Instagram [https://www.instagram.com/finchbergling/] 🧩 Subscribe to my Weekly Newsletter [https://finch.kit.com/7ba2f8efc0] 🧩 Also on YouTube [https://www.youtube.com/@finchbergling]

How to Get Verified on Spotify (Part 2)

Spotify's Verified badge has three requirements, and Part 1 covered the hardest one. In Part 2, I walk through what your profile needs to pass the authenticity check, including linked social accounts, concert dates, and why most artist bios give people no reason to follow. I also get into a release strategy GAYLE used to turn one song into seven separate releases and how to turn one video into a full week of content. Resources and links: 🧩 Free 100-page marketing guide [https://finch.kit.com/100pageguide?utm_source=podcast] 🧩 Become a Successful Playlist Curator Course [https://www.finchbergling.com/successful-curator?utm_source=podcast] 🧩 Your First Hit Song Program [https://www.finchbergling.com/yourfirsthitsong?utm_source=podcast] Connect with Finch: 🧩 Finch on Instagram [https://www.instagram.com/finchbergling/] 🧩 Subscribe to my Weekly Newsletter [https://finch.kit.com/7ba2f8efc0] 🧩 Also on YouTube [https://www.youtube.com/@finchbergling] I hope you enjoyed this episode 🙌 Please follow More Than Streams so you never miss an episode! Thanks for listening 🙏

How to Get Verified on Spotify (Part 1)

Spotify rolled out a Verified badge this year, and it quietly sorted every artist into three groups whether they liked it or not. In Part 1, I break down the first thing the badge requires, ten thousand monthly active listeners, and why that number is completely different from the monthly listeners most musicians keep staring at. I also get into how saves and follows move you toward it, why playlists alone won't get you there, and how to build followers automatically with Action Pages. Resources and links: 🧩 Free 100-page marketing guide [https://finch.kit.com/100pageguide?utm_source=podcast] 🧩 Become a Successful Playlist Curator Course [https://www.finchbergling.com/successful-curator?utm_source=podcast] 🧩 Your First Hit Song Program [https://www.finchbergling.com/yourfirsthitsong?utm_source=podcast] Connect with Finch: 🧩 Finch on Instagram [https://www.instagram.com/finchbergling/] 🧩 Subscribe to my Weekly Newsletter [https://finch.kit.com/7ba2f8efc0] 🧩 Also on YouTube [https://www.youtube.com/@finchbergling] I hope you enjoyed this episode 🙌 Please follow More Than Streams so you never miss an episode! Thanks for listening 🙏

For Musicians Who Feel Behind

AI can generate a song in minutes. What it cannot do is give you the experience of making one. This episode is for every musician who has been building something for years and is still waiting for the numbers to catch up 💗 Resources and links: 🧩 Turning Playlists Into Fans Free Training [https://finchbergling.com/freetraining] 🧩 Free 100-page marketing guide [https://finch.kit.com/100pageguide?utm_source=podcast] 🧩 Become a Successful Playlist Curator Course [https://www.finchbergling.com/successful-curator?utm_source=podcast] 🧩 Your First Hit Song Program [https://www.finchbergling.com/yourfirsthitsong?utm_source=podcast] Connect with Finch: 🧩 Finch on Instagram [https://www.instagram.com/finchbergling/] 🧩 Subscribe to my Weekly Newsletter [https://finch.kit.com/7ba2f8efc0] 🧩 Also on YouTube [https://www.youtube.com/@finchbergling]

Why 100,000 Streams Still Feels Like Nothing

In this episode, I walk you through the full system for turning Spotify listeners into long-term fans, including where most musicians lose people and how to fix every step. The stream count is not the number that matters. This episode shows you which one does. Resources and links: 🧩 Turning Playlists Into Fans $1 Training [https://stan.store/finchbergling/p/turningplaylistsintofans] 🧩 Free 100-page marketing guide [https://finch.kit.com/100pageguide?utm_source=podcast] 🧩 Become a Successful Playlist Curator Course [https://www.finchbergling.com/successful-curator?utm_source=podcast] 🧩 Your First Hit Song Program [https://www.finchbergling.com/yourfirsthitsong?utm_source=podcast] Connect with Finch: 🧩 Finch on Instagram [https://www.instagram.com/finchbergling/] 🧩 Subscribe to my Weekly Newsletter [https://finch.kit.com/7ba2f8efc0] 🧩 Also on YouTube [https://www.youtube.com/@finchbergling] I hope you enjoyed this episode 🙌 Please follow More Than Streams so you never miss an episode! Thanks for listening 🙏