Musings on Marketing

From Higher Ed to Tech: Marketing Leadership and Lifelong Learning with Tammi Thomas

In this episode of Musings on Marketing, Sabrina sits down with Tammi Thomas, Chief Development and Marketing Officer at TEDCO, which is the Maryland Technology Development Corporation that facilitates the creation of and funding for technology based businesses in the State. With over three decades of experience spanning higher education, economic development, and tech, Tammi shares her journey to becoming a marketing leader. She offers valuable insights on the importance of mentorship, defines marketing in its simplest form, and discusses strategies for staying current in a rapidly evolving field. From managing a dynamic team to balancing multiple responsibilities, Tammi provides a glimpse into the life of a senior marketing executive in the tech industry. Whether you're a seasoned professional or just starting your marketing career, this episode is packed with wisdom on leadership, continuous learning, and the power of storytelling in marketing.

The Margins of Marketing: Creating Space for Innovation with Kara Redman

In this episode, Kara Redman, CEO and founder of Backroom, a creative agency specializing in brand strategy, social, and digital performance, shares her entrepreneurial journey and insights. Kara discusses how she quit her job 10 years ago to start Backroom with a vision of creating a collaborative agency that truly listens to and serves its clients. Kara delves into the importance of surrounding yourself with great people who support you, point out your blindspots, and help you grow. She emphasizes the value of trusting your instincts and not abdicating control of your business to others who may not share your passion. The conversation explores how Backroom has evolved its positioning and capabilities over the years by keenly observing client needs. Kara shares her strategy of bringing services like creative production in-house to better serve clients' requirements for micro-content, photography, and influencer marketing. Kara also opens up about her burgeoning presence on LinkedIn, revealing how one heartfelt post criticizing unethical corporate practices unexpectedly gained her 8,000 new followers in one day. She discusses the power of using the platform to connect with clients seeking like-minded partners driven to create meaningful impact. Throughout the interview, Kara emphasizes her love for building things, creating margin to pursue passion projects like courses and communities, and empowering her team with autonomy.

The Modern Ad: Bridging Finance and Data with Stephanie Omotosho

In this episode, Sabrina chats with Stephanie Omotosho, the visionary founder and lead strategist of The Modern Ad, a digital advertising agency that stands at the intersection of finance and creativity. You’ll learn how she pivoted from a traditional finance career to trailblazing her own path, her strategic approach to digital advertising, and how she stays ahead of the curve in this industry. Tune in to hear her journey through the dynamic intersections of finance, data, and creativity in the world of modern marketing. Visit: www.themodernad.com [https://www.themodernad.com/]

Canvas and Campaigns: Behind the Curtain of Cause Marketing with Rachel Davies

Step behind the scenes of cause marketing with Rachel Davies, Vice President of Marketing and Communications at Susan G. Komen. Join us as we explore the art and science of crafting impactful campaigns, measuring success, and staying ahead of non-profit industry trends. Whether you're a marketing pro or just starting out, Rachel shares valuable insights for everyone. Plus, get a glimpse into how she balances her corporate role with running a fine arts studio, finding inspiration in visual storytelling. Tune in to discover the creative magic behind cause marketing strategies that make a real difference.

Marketing Tips & Strategies to Accelerate Growth & Maintain Consistency with Stacy Reed

In this episode, Sabrina chats with Stacy Reed, who is a strategic marketing consultant, Facebook ads expert, and founder of Stacy Zeal & Co., a marketing consulting company that provides Strategic Marketing Planning and Executive Leadership to startups and online service businesses. Discover Stacy's journey from in-house roles to consulting, and learn how to navigate the marketing landscape effectively. You’ll gain valuable insights into team structure, hiring considerations, and the importance of systems and processes. The episode also features practical advice for staying updated on industry trends and a recommendation for a must-read book, "Purple Cow" by Seth Godin. Tune in for a dynamic conversation that blends real-world experiences with actionable strategies, providing a roadmap for marketers and business owners alike. Connect with Stacy on LinkedIn at: https://www.linkedin.com/in/sreed2582 [https://www.linkedin.com/in/sreed2582]