NINKI TALKS

Brand psychology and the power of positioning with Tara Ladd

Tara Ladd founded Your One & Only because she was fed up with brands that looked pretty but felt completely empty. Using behavioural psychology and a knack for spotting what everyone else completely misses, she creates brands that don’t just stand out, they actually stand for something real. With over 18 years in the industry, including 8 running her own studio and a decade working with massive brands like Coca-Cola, McDonald’s, and Telstra, Tara knows her way around strategy. But her real passion? Wellness work that actually matters. We’re talking mental health advocacy, neurodivergence support, chronic illness navigation, reproductive health conversations, disability access, and healthcare system reform. Based in South Western Sydney, she’s a big-thinking creative who isn’t afraid of the messy stuff. Her studio specialises in brands that tackle the topics other people whisper about; the ones calling out medical bias, making space for bodies and minds that don’t fit the “wellness industry” mould, fighting for better systems instead of just prettier packaging. As a neurodivergent entrepreneur with ADHD, Tara gets it. Thinking differently isn’t just a nice-to-have, it’s a superpower. She’s also a mum of 2 neurodivergent kids (one’s a transplant recipient), which means she’s seen firsthand how broken some of our systems really are. She’s not here to create another ‘safe’ brand that says nothing. She’s here to help you build something that makes people stop, think, and feel like they finally found their people. In this episode, we talk about brand psychology and the power of positioning. Be sure to review and subscribe if you love it! Visit the Your One and Only website here - https://youroneandonly.com.au/the-gap-strategy/ [https://youroneandonly.com.au/the-gap-strategy/] Connect with Tara on LinkedIn here - https://www.linkedin.com/in/tarajoyaldd/ [https://www.linkedin.com/in/tarajoyaldd/]

How to get ChatGPT (or any other large-language model) to say your name

If ChatGPT isn’t saying your name, your customers won’t be either. In this episode Celia Harding - founder of LEOPRD and the brains behind the world’s first Language Engine Optimisation (LEO) advisory - explains how to make your brand discoverable in the age of AI. We get into why traditional SEO is losing ground, how AI is reshaping authority, and what it actually takes to get cited, surfaced, and seen. If you’re building a serious business and being overlooked by the media, Google and LLMs - you'll need to get your ears around this.   Visit Leoprd website [https://www.leoprd.io/] Connect with Celia [https://www.linkedin.com/in/celiaharding/]

Healthy hustle for business owners and leaders with Nicky Miklos

Nicky is a business leader, coach, and straight-talking mentor who’s spent over 20 years helping business owners and leaders break free from relentless hustle, grow smarter, and actually enjoy the businesses they’ve built. In 2024 she co-wrote Healthy Hustle—a book that’s all about thriving in business without sacrificing your sanity. Whether it's helping someone like James go from overwhelmed to 98% year-on-year growth, or just having a real talk about what’s actually holding you back, Nicky is a kind of mentors who get results—without taking herself too seriously.   Check out Healthy Hustle: The New Blueprint to Thrive in Business and Life at www.healthyhustle.com.au [http://www.healthyhustle.com.au/] | Watch Nicky’s TEDx Talk The Art of Healthy Hustle: https://businesstogether.com.au/tedx-talk/ [https://businesstogether.com.au/tedx-talk/] | Do the Smart Business Growth survey in under 2mins: https://businesstogether.typeform.com/smartgrowth [https://businesstogether.typeform.com/smartgrowth]

Mastering people management: insights for leaders with Mads Singers

Mads Singers is a management coach, consultant & speaker. He has coached people in everything from large organizations such as Shell and Coca-Cola to small online entrepreneurs for 12+ years.  Mads main focus is effective people management – Many business owners and managers have little to no people management experience. often, 50%+ of managers never had ANY training – and these are the MOST important people in most Companies. There is so much to gain from learning effective management.  Mads is also very well known as a DISC behavior expert, providing one of the best DISC trainings in the world. Management isn’t terribly complicated – with Mads’s Effective Management Mastery course, everyone can get started, by learning the most important management processes and start becoming a more effective people manager. Mads runs multiple other businesses while doing his coaching, as he’s eager to walk the walk, not only talk theory about it! Connect with Mads on LinkedIn [https://www.linkedin.com/in/madssingers/] Visit his website [https://madssingers.com/] Follow him on Instagram [https://www.instagram.com/madssingers/] Connect with Mads on Facebook [https://www.facebook.com/MadsSingers]

Unlocking your human potential with Brett Robbo Robinson

For over 12 years Robbo has been a guiding light for World Class athletes, esteemed executives, and visionary business leaders on their journey to transcend limitations and realise their potential. Robbo’s hunger for unleashing elite performance stems from his life as a former professional sprinter, transitioning into coaching Olympic and Paralympic athletes, culminating in being named Australian Paralympic athletics coach of the year in 2018.   Robbo has since focused his skills in service of the business and corporate world, harnessing insights from his collaboration with top-tier psychologists alongside elite performance techniques and cutting-edge neuroscience. This fusion of disciplines has supported some of his clients back from the edge, dismantling disempowering beliefs and transforming both their professional and personal worlds.   Robbo’s dynamic presence and down-to-earth communication skills have established him as a thought leader. Most importantly, empowering individuals to believe in their own communication, both positive self-talk and the ability to coherently communicate in high-stakes situations. This skill is highlighted by his Top-Rated Podcast.   With over 200 episodes under the belt, Robbo has become a trusted voice for world-renowned thinkers, athletes, and eminent business minds to share vulnerabilities and how they’ve overcome adversity to thrive. These conversations delve deep into the fabric of success, unravelling the threads binding high achievers and illuminating the path to what Robbo would call an Unbeatable Mindset. Beyond sports and the business world, Robbo is a devoted father to two beautiful kids and a loving husband to wife, Mari.   The Robbo’s currently live their dream life together with lots of big belly laughs while honouring and living their top two values of health and adventure. Some people call Robbo ‘the happiest man alive.’ His giving, humble attitude and addiction to gratitude make him a highly sought-after coach, working from the sunny Gold Coast to the Australian outback, supporting often overlooked remote communities to rediscover health and vitality.   Connect with Brett on LinkedIn [https://www.linkedin.com/in/brett-robbo-robinson-300b0b101/] Visit HUPO's website [https://hupo.com.au/] Follow Brett on Facebook [https://www.facebook.com/brettrobbocoach] Follow Brett on Instagram [https://www.instagram.com/brettrobbocoach/]