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Dive into a conversation with Fadi Maksad, founder of Heartwood Fence in Virginia Beach, as he shares how strategy, systems, and structure fueled his company’s multi-location success. Fadi breaks down the real-world challenges of expanding into new markets, from preparing teams and processes to balancing day-to-day operations while scaling. You’ll learn how Heartwood built rock-solid systems — from scorecards and documentation to marketing decisions and referral-based growth — to prepare for sustainable expansion. If you’re planning to grow your fence business beyond a single location, this episode is packed with practical lessons and proven frameworks for doing it the right way. https://www.heartwoodfenceva.com/ [https://www.heartwoodfenceva.com/] Takeaways: * How to choose the right marketing sources for scalable growth * Key systems for pulling out of daily operations * Steps to build a foundation for multi-location expansion Chapters: 00:00 Starting Heartwood in Virginia Beach 05:27 Benefits of Multiple Locations 10:28 Systems for Pulling Out of Day-to-Day Operations 15:40 Building for Expansion 25:35 Preparing for New Location Expansion
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