Rawhide Roundup

Countdown to CattleCon: Episode 4, Rob Fuchs

For this episode of the Rawhide Roundup, we’re continuing our Countdown to CattleCon series with a conversation featuring Rob Fuchs of Strobel Manufacturing. Rob has been with Strobel for 20 years and has attended more NCBA and CattleCon trade shows than most—giving him a front-row seat to how the event and the industry have evolved over time. Rob and I talk about his long career with Strobel Manufacturing, his experience exhibiting at CattleCon over the years, and what keeps him coming back to this event. We also reflect on how we first met several years ago and why relationships like this matter so much in the cattle industry. Rob is one of those behind-the-scenes connections you’re grateful to have—knowledgeable, genuine, and just an all-around great guy. This episode is a great listen for anyone headed to CattleCon or interested in the people who help make the trade show experience what it is.

Countdown to CattleCon: Episode 3, Lindsay Clark

Welcome back to the Rawhide Roundup! We’re continuing our Countdown to CattleCon series, and today’s episode is a fun behind-the-scenes look at the people who make CattleCon happen. I’m visiting with Lindsay Clark, Associate Director of Corporate Relations for the National Cattlemen’s Beef Association. Lindsay has been our go-to contact as we prepare for CattleCon, so it was great to finally turn the tables and learn more about her role, her background, and what it really takes to put on an event of this scale. We talk about what she does at NCBA, her favorite parts of CattleCon, and why this event means so much to the cattle industry year after year. If you’re headed to Nashville—or just curious about how CattleCon comes together—this is a great episode to give you a little extra perspective before the show kicks off.

Countdown to CattleCon: Episode 2, Scott Wolverton

We’re continuing our special Countdown to CattleCon series of the Rawhide RoundUp with a guest who truly bridges agriculture and music. 🎶🐂 In this episode, I sit down with Scott Wolverton, country music singer and songwriter currently based in Nashville—but raised on a small ranch in Seward, Nebraska. Scott shares how his rural upbringing shaped his songwriting, his journey from playing and coaching college baseball to building a career in music, and what it’s been like chasing his dream while staying rooted in agriculture. We’re also excited to announce that Scott will be the musical guest at our Rawhide booth at CattleCon, where he’ll be performing an acoustic set on the opening afternoon. If you’re headed to Nashville for CattleCon, this is one performance you won’t want to miss. Tune in to hear Scott’s story, his passion for music, and how his ag roots continue to influence his career—then come see us in person at CattleCon!

Countdown to CattleCon: Episode 1, Cassy Wilson

We’re kicking off our Countdown to CattleCon series on the Rawhide Roundup, and who better to start with than family? In this episode, I’m joined by my sister Cassy Wilson, who I’ll be teaming up with at NCBA’s CattleCon in Nashville to visit with folks about Rawhide and our products. Cassy has been a key part of our family business for the past 12 years, handling everything from HR to accounts receivable and accounts payable—basically keeping the wheels turning behind the scenes. We talk about her role at Rawhide, what it’s like working in a family-owned operation, and what we’re most excited about as we head into CattleCon. This episode kicks off two weeks of conversations, stories, and updates leading up to the show—so make sure you’re subscribed and come see us in Nashville!

Episode 7: Jake Yancey on Conservation and Cattle on Tracking Y Ranch

On this episode of the Rawhide Roundup, I sit down with Jake Yancey of Tracking Y Ranch in Washington State. By day, Jake serves his community as a full-time police officer, but at home, he and his wife are building their first-generation ranch from the ground up—raising cattle alongside their twin daughters. We talk about the unique challenges and rewards of balancing law enforcement and ranching, the conservation work they’re passionate about, and how they’re making an impact in their local agricultural community.