Trust Yourself: Building a Business From Scratch When Everything Feels Uncertain - Abigail's Story
Career change looks brave from the outside and feels like daily panic from the inside. Abigail Fleming spent fifteen years as a fashion designer in London before she did the maths on nursery fees, retrained from scratch, and started Ben the Hoose, her interior design business in Kendal. Four years in, she's still building, still scared, still going.
Listen if...
* You feel a low hum of panic even when things are going well
* You've made a career change and quietly wonder if you got it right
* You walk into networking events in your own town where nobody knows your name
* You did the maths on nursery fees and realised your old job wasn't going to bend around your new life
* You're a few years in and still waiting for it to feel easier
* You wonder if you're brave or just stubborn, and whether there's a difference
Keywords career change, imposter syndrome, business owner panic, working mum, mum guilt, starting a business after kids, building a business from scratch, business owner self-doubt, retraining, leaving London, interior design business, Cumbria business
Five lessons from the conversation
* The old life rarely bends around the new one. Abigail did the maths on twelve-hour days and nursery fees and saw the thing most people don't want to say out loud. The brave bit isn't realising it. The brave bit is acting on it.
* Panic isn't a sign you're doing it wrong. Abigail describes it showing up daily, four years into a business she loves. Most of us are taught to read fear as a stop sign. It's actually just weather.
* You can be direct about what you want without being too much. On the first date with the man who'd become her husband, Abigail told him she wanted children and didn't want to waste her time. The clarity didn't push him away. It got her the life she was after.
* Building something nobody's heard of yet is unglamorous work. There's no breakthrough moment. There's brochures dropped at suppliers, friendly hellos at building companies, networking events where you start from zero, and turning up again next week.
* Trusting yourself isn't a feeling you arrive at. It's a thing you do while the panic is still happening. The closing line of the episode is about dating, but it transposes to every brave thing she's done since.
Quotable moments
"I don't want to waste my time." Abigail on the first date with her now husband, being clear from the start about what she wanted.
"Panic will come on a daily basis." Four years into running her own business, on what nobody tells you about going it alone.
"I can do anything attitude, until you land that job and you're like, gosh, how am I going to do it?" On the gap between confidence and reality the moment a big project lands.
"Just trust yourself to be who you are and be able to meet the person that loves you for being you." The line Abigail would give her younger self. Said about dating, lands somewhere much bigger.
About Abigail Abigail Fleming is the founder of Ben the Hoose [https://www.benthehooseinteriors.com/], an interior design studio based in Kendal working with residential and commercial clients across Cumbria and Lancashire.
About Ben Ben Hickman is an ILM Level 7 qualified business coach helping small business owners find joy through self-knowledge, courage and brave action.
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Episode length: approximately 1 hour 1 minute