Reputation Matters

The Power of Video Reviews with Intentionally Inspirational’s Jason Wright

Jason Wright is the CEO and Founder of Intentionally Inspirational where he helps businesses design, build, and optimize their sales funnels. Here are a few of the topics we’ll discuss on this episode of Reputation Matters: * How Jason came up with the name ‘Intentionally Inspirational’ and what they do * Why you need to have good relationships with your clients * The importance for freelancers on Upwork to get 5-star reviews * The best type of reviews you can get and the power of video reviews * How to get your customers to leave you positive reviews * The importance of responding to reviews within 24 hours Resources: * Intentionally Inspirational [https://intentionallyinspirational.com/] * Angie’s List [https://www.angi.com/] Connecting with Jason Wright: * LinkedIn [https://www.linkedin.com/in/jasonjwright] * Email * Cell Connecting with the host: Chelsea on LinkedIn [https://www.linkedin.com/in/chelsea-craig]

The Impact of Reviews with South Street & Co.’s Kaitlyn Study

Kaitlyn Study established South Street & Co. in 2015 with a vision of helping small business owners. Through this Kaitlyn has been helping local service-based businesses generate leads and prospective customers, creating them a personalized marketing strategy. Kaitlyn specializes in creating strategic SEO, content marketing, and review creation campaigns that expand business’s digital footprint and drive prospect actions. Here are a few of the topics we’ll discuss on this episode of Reputation Matters: * How South Street helps small to medium size businesses grow their reach online * The importance coach and mentors have had towards Kaityln’s success * What reputation management looks like in the digital world and the importance of Google * The importance of a brand’s ‘online story’ * How to coach clients to make them understand the impact of their online presence * How to best respond to negative reviews * Strategies Kaitlyn uses to help improve her client’s reputations * Which industries are most impacted by reviews * Actionable tactics you can implement today to improve your online presence. Resources: * South Street & Co. [https://southstreetmarketing.com/] * Google My Business [https://www.google.com/business/?ppsrc=GPDA2] * SSCo Checklist [http://bit.ly/SSCoChecklist] Connecting with Kaityln Study: * LinkedIn [https://www.linkedin.com/in/kaitlyn-m-cook] Connecting with the host: * Chelsea on LinkedIn [https://www.linkedin.com/in/chelsea-craig]

Staying on Top of Trends, with Principal Creative Director of Goldstein Media, Seth Goldstein

Seth Goldstein of Goldstein Media works with businesses in order to optimize their online presence. With over a decade of experience, he manages cultivating companies to not only have a quality online presence but to address the moral character of your brand as well.  Seth, who has his pulse on keeping up with new trends, tells us how he approaches work with his clients. Here are a few of the topics we’ll discuss on this episode of Reputation Matters: * How he made it to Goldstein Media * Strategies to stay on top of trends * What platforms are key to success * How the types of reviews have shifted * Business morals and stances * Do’s and don’ts for scheduling posts Resources: * Goldstein Media [https://goldsteinmedia.com/] * Podcast [https://digitalmarketingdive.com/] Connecting with Seth Goldstein: * LinkedIn [https://www.linkedin.com/in/goldsteinmedia/] * Twitter [https://twitter.com/goldsteinmedia] * Instagram [https://www.instagram.com/goldstein.media/] Connecting with the host: * Chelsea on LinkedIn [https://www.linkedin.com/in/chelsea-craig]

How to Tackle a Negative Online Presence Using SEO and SEM with 9Sail’s Joe Giovannoli

Joe Giovannoli is the founder and CEO of 9Sail, a digital marketing firm that specializes in project-based and ongoing SEO management for service firms. Joe has almost 10 years of marketing experience, having previously held positions at firms and agencies such as Red Clover and Inflexion Interactive. Here are a few of the topics we’ll discuss on this episode of Reputation Matters: * Why Joe started 9Sail and how he’s tackling the stigma against search engine marketing * How 9Sail helps construction and law companies with their search engine marketing * How easy it is for malicious agents to hurt a businesses reputation * The techniques Jonathon uses to highlight the good aspects of a company * Experiences Jonathon’s had with clients that only have one-star reviews * The extent that Jonathon vets potential clients before working with them * How to use a proactive outreach process to counter negative reviews * The power of the first page of Google Resources: * 9Sail [https://9sail.com/] * Rhino Reviews [https://rhino-reviews.com/] Connecting with Joe Giovannoli: * LinkedIn [https://www.linkedin.com/in/joergiovannoli/] * 9Sail LinkedIn [https://www.linkedin.com/company/9sail/] Connecting with the host: * Chelsea on LinkedIn [https://www.linkedin.com/in/chelsea-craig]

Digital Branding and How to Bring in Clients, with Creative Multimedia Solutions CEO, Ben LeDonni, and Director of Marketing, Jennifer Greenjack

Ben LeDonni, the CEO of Multimedia Solutions, and Jennifer Greenjack, the Director of Marketing, work with large business to business companies on their digital marketing strategies. Often working within the B2B world, you are looking at long term investing and relationships, having a positive and well-known reputation is key for success. Creative Multimedia Solutions weaves your reviews into your digital marketing plan to promote yourself better. Here are a few of the topics we’ll discuss on this episode of Reputation Matters: * Proactive and reactive reputation management * Where are you now with your marketing and what does the customer expect * Internal reviews and the effects of hiring * Addressing personal management reviews * Taking the leap to address negative reviews publicly * Creative Multimedia Solutions and their reputation * “Trigger moments” Resources: * Creative MMS [https://creativemms.com/] * Rhino Reviews [https://rhino-reviews.com/] * Clutch [https://clutch.co/profile/creative-mms-0?utm_source=widget&utm_medium=2&utm_campaign=widget&utm_content=num_reviews#reviews] * Creative MMS LinkedIn [https://www.linkedin.com/company/creativemms/] Connecting with Ben LeDonni: * LinkedIn [https://www.linkedin.com/in/bledonni/] Connecting with Jennifer Greenjack: * LinkedIn [https://www.linkedin.com/in/jennifergreenjack] Connecting with the host: * Chelsea on LinkedIn [https://www.linkedin.com/in/chelsea-craig]