Scale You Podcast

Episode 67: How Did Drew Donaldson Rebuild His Business After AI Killed His Marketing Agency's Revenue by 60%

56 min · 11 aug 2026
aflevering Episode 67: How Did Drew Donaldson Rebuild His Business After AI Killed His Marketing Agency's Revenue by 60% artwork

Beschrijving

Drew Donaldson watched AI collapse his marketing agency, then used it to build 21 platforms in 18 months. On this 67th episode of the Scale You podcast, Le-an Lai Lacaba sat down with Drew Donaldson, Founder and CEO of Automata Intelligentsia, to talk about walking away from a marketing agency and rebuilding around AI and GTM engineering. Drew cut his agency's headcount by 60% through 2025 as AI made most of his old services obsolete, then handed the business to two team members with a 90-day deadline to make it self-sustaining. He officially launched Automata Intelligentsia in January and built 21 major platforms in 18 months, including Ascend, an AI-powered marketing team that got a beta client onto Google's front page in 30 days. This one is for any founder watching their industry get disrupted by AI and wondering if it's time to rebuild instead of holding on. Watch now to hear why Drew thinks fraud, not AI, is the real threat to trust in business. 👀 Connect with Drew here: 👉 https://www.linkedin.com/in/drewrdonaldson/ [https://www.linkedin.com/in/drewrdonaldson/] 👉 https://automataintelligentsia.com/media-kit [https://automataintelligentsia.com/media-kit] Let's connect: Facebook: https://www.facebook.com/leanlailacaba [https://www.facebook.com/leanlailacaba]   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkdPbjVyWllWWFc5YnN6MHY4OFVzQ0NEYjNHZ3xBQ3Jtc0trTF9PTkZMM0VPLXM4aXZON0t6ZmlIbzdsNjN2cDV1VVpuR2d2dlEyT1hxNjJidWRFS3BtbTFkbzFMNnNyaFNvWi05dFBjMmpnMGxUYm1xeVpmSXB5Vi0tRExMMWdwNWpYTGtsamNJd3JjcTVMYnpFMA&q=https%3A%2F%2Fwww.facebook.com%2Fleanlailacaba&v=SO54KlloNpc] Instagram:   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjM0QmJhTVVtZzBrNFk4TmluTFhxM3FHRTZwZ3xBQ3Jtc0ttcTBESnhTdUI2cUFjWDRDU0hDdTlmSG9XbmF6WVZtUWJPdUFVc0tqMEwzLUtBMW9PSXVuUXpOSXpDVHltNk9keVhrSm5aQ1BEcDhOczBrZjlfdnFLX1p4UGY2Vjdwem5yUjFXU0NkSGg2cXZSM1hxdw&q=https%3A%2F%2Fwww.instagram.com%2Fleanlailacaba&v=SO54KlloNpc]https://www.instagram.com/leanlailacaba [https://www.instagram.com/leanlailacaba] LinkedIn: https://www.linkedin.com/in/leanlailacaba [https://www.linkedin.com/in/leanlailacaba] TikTok: https://www.tiktok.com/@leanlailacaba [https://www.tiktok.com/@leanlailacaba] Website: https://2xyou.com/ [https://2xyou.com/]

Reacties

0

Wees de eerste die een reactie plaatst

Meld je nu aan en word lid van de Scale You Podcast community!

Probeer gratis

Probeer 30 dagen gratis

€ 9,99 / maand na proefperiode. · Elk moment opzegbaar

  • Podcasts die je alleen op Podimo hoort
  • 20 uur luisterboeken / maand
  • Gratis podcasts

Alle afleveringen

68 afleveringen

aflevering Episode 68: How Does Nick Rickards Use AI Talent Sourcing to Eliminate Hours of Manual Search artwork

Episode 68: How Does Nick Rickards Use AI Talent Sourcing to Eliminate Hours of Manual Search

Stop treating AI like a magic wand and start building dedicated digital workers to eliminate manual recruitment admin. On this 68th episode of the Scale You podcast, Le-an sat down with Nick Rickards, Founder of Recruitment Agent Hub, to talk about replacing bloated software stacks with specialized AI agents. Nick shared his transition from a decade in recruitment to building custom agentic workflows that handle candidate sourcing and database enrichment. He broke down why traditional CRMs fail modern agencies, how context windows waste system resources, and why agency owners must design micro-agent architectures instead of single-prompt bots. This conversation is for recruitment agency owners, operators, and tech-forward founders looking to strip away manual administrative tasks. Watch now to hear how dedicated AI agents can handle your candidate sourcing and CRM admin. 🎙️ Connect with Nick here: 👉 https://www.linkedin.com/in/ai-agents-for-recruitment/ [https://www.linkedin.com/in/ai-agents-for-recruitment/] 👉 https://www.recruitmentagenthub.com/ [https://www.recruitmentagenthub.com/] Let's connect: Facebook: https://www.facebook.com/leanlailacaba [https://www.facebook.com/leanlailacaba]   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkdPbjVyWllWWFc5YnN6MHY4OFVzQ0NEYjNHZ3xBQ3Jtc0trTF9PTkZMM0VPLXM4aXZON0t6ZmlIbzdsNjN2cDV1VVpuR2d2dlEyT1hxNjJidWRFS3BtbTFkbzFMNnNyaFNvWi05dFBjMmpnMGxUYm1xeVpmSXB5Vi0tRExMMWdwNWpYTGtsamNJd3JjcTVMYnpFMA&q=https%3A%2F%2Fwww.facebook.com%2Fleanlailacaba&v=SO54KlloNpc] Instagram:   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjM0QmJhTVVtZzBrNFk4TmluTFhxM3FHRTZwZ3xBQ3Jtc0ttcTBESnhTdUI2cUFjWDRDU0hDdTlmSG9XbmF6WVZtUWJPdUFVc0tqMEwzLUtBMW9PSXVuUXpOSXpDVHltNk9keVhrSm5aQ1BEcDhOczBrZjlfdnFLX1p4UGY2Vjdwem5yUjFXU0NkSGg2cXZSM1hxdw&q=https%3A%2F%2Fwww.instagram.com%2Fleanlailacaba&v=SO54KlloNpc]https://www.instagram.com/leanlailacaba [https://www.instagram.com/leanlailacaba] LinkedIn: https://www.linkedin.com/in/leanlailacaba [https://www.linkedin.com/in/leanlailacaba] TikTok: https://www.tiktok.com/@leanlailacaba [https://www.tiktok.com/@leanlailacaba] Website: https://2xyou.com/ [https://2xyou.com/]

18 aug 202641 min
aflevering Episode 67: How Did Drew Donaldson Rebuild His Business After AI Killed His Marketing Agency's Revenue by 60% artwork

Episode 67: How Did Drew Donaldson Rebuild His Business After AI Killed His Marketing Agency's Revenue by 60%

Drew Donaldson watched AI collapse his marketing agency, then used it to build 21 platforms in 18 months. On this 67th episode of the Scale You podcast, Le-an Lai Lacaba sat down with Drew Donaldson, Founder and CEO of Automata Intelligentsia, to talk about walking away from a marketing agency and rebuilding around AI and GTM engineering. Drew cut his agency's headcount by 60% through 2025 as AI made most of his old services obsolete, then handed the business to two team members with a 90-day deadline to make it self-sustaining. He officially launched Automata Intelligentsia in January and built 21 major platforms in 18 months, including Ascend, an AI-powered marketing team that got a beta client onto Google's front page in 30 days. This one is for any founder watching their industry get disrupted by AI and wondering if it's time to rebuild instead of holding on. Watch now to hear why Drew thinks fraud, not AI, is the real threat to trust in business. 👀 Connect with Drew here: 👉 https://www.linkedin.com/in/drewrdonaldson/ [https://www.linkedin.com/in/drewrdonaldson/] 👉 https://automataintelligentsia.com/media-kit [https://automataintelligentsia.com/media-kit] Let's connect: Facebook: https://www.facebook.com/leanlailacaba [https://www.facebook.com/leanlailacaba]   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkdPbjVyWllWWFc5YnN6MHY4OFVzQ0NEYjNHZ3xBQ3Jtc0trTF9PTkZMM0VPLXM4aXZON0t6ZmlIbzdsNjN2cDV1VVpuR2d2dlEyT1hxNjJidWRFS3BtbTFkbzFMNnNyaFNvWi05dFBjMmpnMGxUYm1xeVpmSXB5Vi0tRExMMWdwNWpYTGtsamNJd3JjcTVMYnpFMA&q=https%3A%2F%2Fwww.facebook.com%2Fleanlailacaba&v=SO54KlloNpc] Instagram:   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjM0QmJhTVVtZzBrNFk4TmluTFhxM3FHRTZwZ3xBQ3Jtc0ttcTBESnhTdUI2cUFjWDRDU0hDdTlmSG9XbmF6WVZtUWJPdUFVc0tqMEwzLUtBMW9PSXVuUXpOSXpDVHltNk9keVhrSm5aQ1BEcDhOczBrZjlfdnFLX1p4UGY2Vjdwem5yUjFXU0NkSGg2cXZSM1hxdw&q=https%3A%2F%2Fwww.instagram.com%2Fleanlailacaba&v=SO54KlloNpc]https://www.instagram.com/leanlailacaba [https://www.instagram.com/leanlailacaba] LinkedIn: https://www.linkedin.com/in/leanlailacaba [https://www.linkedin.com/in/leanlailacaba] TikTok: https://www.tiktok.com/@leanlailacaba [https://www.tiktok.com/@leanlailacaba] Website: https://2xyou.com/ [https://2xyou.com/]

11 aug 202656 min
aflevering Episode 66: What Happens When You Add AI Before You Have Systems? artwork

Episode 66: What Happens When You Add AI Before You Have Systems?

She's been building systems for years. Here's why she finally turned it into an AI agency. On this 66th episode of the Scale You podcast, Le-an Lai Lacaba, creator of BOSAI and co-founder of 2xYou, opens Season 6 by breaking down what an AI agency actually is and why she built BOSAI as a systems first agency instead of just another automation shop. She walks through how BOSAI started as a business operating system inside 2xYou, why so many business owners hire an assistant before they have any systems in place, and how that gap turns into wasted hires and AI tools nobody actually uses. Le-an also shares how she uses Claude and Codex differently in her own workflow, why she believes AI is replacing tasks and not people, and what's coming this season as she sits down with other AI agency owners. If you're thinking about starting an AI agency, adding AI into your business, or figuring out where automation actually fits, this episode gives you a real look at how one agency owner is building it from scratch. Listen now to hear the full story behind BOSAI and what's coming this season. 🔥 Let Le-an and her AI-enabled team map out your systems and figure out exactly where AI fits into your business. 👉 https://webuildaisystems.com/ [https://webuildaisystems.com/] Let's connect: Facebook: https://www.facebook.com/leanlailacaba [https://www.facebook.com/leanlailacaba]   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkdPbjVyWllWWFc5YnN6MHY4OFVzQ0NEYjNHZ3xBQ3Jtc0trTF9PTkZMM0VPLXM4aXZON0t6ZmlIbzdsNjN2cDV1VVpuR2d2dlEyT1hxNjJidWRFS3BtbTFkbzFMNnNyaFNvWi05dFBjMmpnMGxUYm1xeVpmSXB5Vi0tRExMMWdwNWpYTGtsamNJd3JjcTVMYnpFMA&q=https%3A%2F%2Fwww.facebook.com%2Fleanlailacaba&v=SO54KlloNpc] Instagram:   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjM0QmJhTVVtZzBrNFk4TmluTFhxM3FHRTZwZ3xBQ3Jtc0ttcTBESnhTdUI2cUFjWDRDU0hDdTlmSG9XbmF6WVZtUWJPdUFVc0tqMEwzLUtBMW9PSXVuUXpOSXpDVHltNk9keVhrSm5aQ1BEcDhOczBrZjlfdnFLX1p4UGY2Vjdwem5yUjFXU0NkSGg2cXZSM1hxdw&q=https%3A%2F%2Fwww.instagram.com%2Fleanlailacaba&v=SO54KlloNpc]https://www.instagram.com/leanlailacaba [https://www.instagram.com/leanlailacaba] LinkedIn: https://www.linkedin.com/in/leanlailacaba [https://www.linkedin.com/in/leanlailacaba] TikTok: https://www.tiktok.com/@leanlailacaba [https://www.tiktok.com/@leanlailacaba] Website: https://2xyou.com/ [https://2xyou.com/]

4 aug 202618 min
aflevering Episode 65: How Faith Natividad Adapted When Her Business Started Breaking artwork

Episode 65: How Faith Natividad Adapted When Her Business Started Breaking

What happens when your business takes a hit and you’re forced to rethink everything? In this 65th episode of the Scale You Podcast, Le-an sits down with Faith Natividad, Founder of Digital Workforce Group, to talk about how she built a people-first outsourcing company and how she rebuilt it when AI started changing the game. This isn’t just a “success story.” It’s about going through loss, adapting fast, and choosing to evolve instead of staying stuck. One thing that stands out in this conversation: Faith didn’t ignore change. She leaned into it. 🔥 Instead of resisting AI, she learned it, taught it to her team, and turned it into part of their edge. If you’re building a business right now and things feel uncertain, this episode will probably hit closer than you expect. ✨  Connect with Faith here: 👉 https://www.linkedin.com/in/faithnatividad/ [https://www.linkedin.com/in/faithnatividad/] Let's connect: Facebook: https://www.facebook.com/leanlailacaba [https://www.facebook.com/leanlailacaba]   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkdPbjVyWllWWFc5YnN6MHY4OFVzQ0NEYjNHZ3xBQ3Jtc0trTF9PTkZMM0VPLXM4aXZON0t6ZmlIbzdsNjN2cDV1VVpuR2d2dlEyT1hxNjJidWRFS3BtbTFkbzFMNnNyaFNvWi05dFBjMmpnMGxUYm1xeVpmSXB5Vi0tRExMMWdwNWpYTGtsamNJd3JjcTVMYnpFMA&q=https%3A%2F%2Fwww.facebook.com%2Fleanlailacaba&v=SO54KlloNpc] Instagram:   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjM0QmJhTVVtZzBrNFk4TmluTFhxM3FHRTZwZ3xBQ3Jtc0ttcTBESnhTdUI2cUFjWDRDU0hDdTlmSG9XbmF6WVZtUWJPdUFVc0tqMEwzLUtBMW9PSXVuUXpOSXpDVHltNk9keVhrSm5aQ1BEcDhOczBrZjlfdnFLX1p4UGY2Vjdwem5yUjFXU0NkSGg2cXZSM1hxdw&q=https%3A%2F%2Fwww.instagram.com%2Fleanlailacaba&v=SO54KlloNpc]https://www.instagram.com/leanlailacaba [https://www.instagram.com/leanlailacaba] LinkedIn: https://www.linkedin.com/in/leanlailacaba [https://www.linkedin.com/in/leanlailacaba] TikTok: https://www.tiktok.com/@leanlailacaba [https://www.tiktok.com/@leanlailacaba] Website: https://2xyou.com/ [https://2xyou.com/]

7 apr 202635 min
aflevering Episode 64: Why Kierra Maggs Had to Learn Everything Before Delegating artwork

Episode 64: Why Kierra Maggs Had to Learn Everything Before Delegating

What does it actually take to go from freelancing to running a fully remote agency while traveling the world? In this 64th episode of the Scale You Podcast, Le-an sits down with Kierra Maggs, Founder of Limitless Social and The Creator Assistant, to talk about how she built her business around freedom, delegation, and the creator economy. This conversation goes beyond the highlight reel. They get into what it really looks like to build while traveling, manage time zones, hire the right people, and grow a business that doesn’t burn you out in the process. If you’re building a personal brand, agency, or online business, this episode gives you a clearer picture of what scaling actually looks like especially in today’s creator-driven world. ✨ Connect with Kierra here: 👉 https://www.linkedin.com/in/kierra-maggs-103568173/ [https://www.linkedin.com/in/kierra-maggs-103568173/] 👉 https://www.instagram.com/kierramaggs [https://www.instagram.com/kierramaggs] 👉 https://www.youtube.com/@kierramaggs [https://www.youtube.com/@kierramaggs] Let's connect: Facebook: https://www.facebook.com/leanlailacaba [https://www.facebook.com/leanlailacaba]   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkdPbjVyWllWWFc5YnN6MHY4OFVzQ0NEYjNHZ3xBQ3Jtc0trTF9PTkZMM0VPLXM4aXZON0t6ZmlIbzdsNjN2cDV1VVpuR2d2dlEyT1hxNjJidWRFS3BtbTFkbzFMNnNyaFNvWi05dFBjMmpnMGxUYm1xeVpmSXB5Vi0tRExMMWdwNWpYTGtsamNJd3JjcTVMYnpFMA&q=https%3A%2F%2Fwww.facebook.com%2Fleanlailacaba&v=SO54KlloNpc] Instagram:   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjM0QmJhTVVtZzBrNFk4TmluTFhxM3FHRTZwZ3xBQ3Jtc0ttcTBESnhTdUI2cUFjWDRDU0hDdTlmSG9XbmF6WVZtUWJPdUFVc0tqMEwzLUtBMW9PSXVuUXpOSXpDVHltNk9keVhrSm5aQ1BEcDhOczBrZjlfdnFLX1p4UGY2Vjdwem5yUjFXU0NkSGg2cXZSM1hxdw&q=https%3A%2F%2Fwww.instagram.com%2Fleanlailacaba&v=SO54KlloNpc]https://www.instagram.com/leanlailacaba [https://www.instagram.com/leanlailacaba] LinkedIn: https://www.linkedin.com/in/leanlailacaba [https://www.linkedin.com/in/leanlailacaba] TikTok: https://www.tiktok.com/@leanlailacaba [https://www.tiktok.com/@leanlailacaba] Website: https://2xyou.com/ [https://2xyou.com/]

31 mrt 202636 min