Scale You Podcast

Episode 52: Starting An Agency At 23: How 2xYou Started As An Executive Assistant Agency

Kicking off 2026 with a brand-new season of the Scale You Podcast! 🚀 If you’ve been here from the first season until now that we’re on our fifth season, you probably know that we always start the first episode of each season with our Co-Founder of 2xYou, Le-an! Starting an agency at 23 isn’t something most people plan for — but for Le-an, it became the starting point of a fast-growing Executive Assistant agency built on systems, trust, and strategic support. In this episode, Le-an shares the real story behind how 2xYou started as an Executive Assistant agency, what the early days actually looked like, and the lessons she learned while building the agency from the ground up. From landing the first clients to moving from doing everything by herself to building systems and a team, this conversation breaks down what it really takes to start and grow an EA agency. Le-an talks honestly about the mistakes, mindset shifts, and decisions that shaped her — especially the shift from being “just a service provider” to thinking like an agency owner. If you’re someone considering starting an agency, a founder building a service-based business, or simply curious about how EA agencies really operate behind the scenes, this episode gives you a clear, grounded look at the process. 🔥 In this episode, Le-an will cover:  🚀 how 2xYou started as an Executive Assistant agency  🧠 what starting an agency at 23 actually teaches you  🔁 the shift from service provider to agency owner  ⚙️ early challenges, systems, and scaling lessons  📈 building an EA agency with long-term growth in mind As you listen, notice where you’re still operating like a service provider instead of an owner — that’s often where growth quietly stalls. 😉 ▶️ Watch the full episode here: https://youtu.be/NKeSwxl7jmQ [https://youtu.be/NKeSwxl7jmQ]  👉 Are you an agency owner ready to share your own story? DM us to apply as a guest! #scaleyoupodcast #EAagency #outsourcingbusiness #outsourcingagency #servicebusiness #remotebusiness #2xyou #leanlailacaba Let's connect: Facebook: https://www.facebook.com/leanlailacaba [https://www.facebook.com/leanlailacaba] https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkdPbjVyWllWWFc5YnN6MHY4OFVzQ0NEYjNHZ3xBQ3Jtc0trTF9PTkZMM0VPLXM4aXZON0t6ZmlIbzdsNjN2cDV1VVpuR2d2dlEyT1hxNjJidWRFS3BtbTFkbzFMNnNyaFNvWi05dFBjMmpnMGxUYm1xeVpmSXB5Vi0tRExMMWdwNWpYTGtsamNJd3JjcTVMYnpFMA&q=https%3A%2F%2Fwww.facebook.com%2Fleanlailacaba&v=SO54KlloNpc Instagram: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjM0QmJhTVVtZzBrNFk4TmluTFhxM3FHRTZwZ3xBQ3Jtc0ttcTBESnhTdUI2cUFjWDRDU0hDdTlmSG9XbmF6WVZtUWJPdUFVc0tqMEwzLUtBMW9PSXVuUXpOSXpDVHltNk9keVhrSm5aQ1BEcDhOczBrZjlfdnFLX1p4UGY2Vjdwem5yUjFXU0NkSGg2cXZSM1hxdw&q=https%3A%2F%2Fwww.instagram.com%2Fleanlailacaba&v=SO54KlloNpchttps://www.instagram.com/leanlailacaba [https://www.instagram.com/leanlailacaba] LinkedIn: https://www.linkedin.com/in/leanlailacaba [https://www.linkedin.com/in/leanlailacaba] TikTok: https://www.tiktok.com/@leanlailacaba [https://www.tiktok.com/@leanlailacaba] Website: https://2xyou.com/ [https://2xyou.com/]

Episode 51: How Respect and Humility Quietly Outperform Ego in Business with Brian Donovan

𝗖𝗮𝗻 𝘆𝗼𝘂 𝗹𝗲𝗮𝗱 𝘄𝗶𝘁𝗵 𝗽𝗼𝘄𝗲𝗿 𝗮𝗻𝗱 𝗵𝘂𝗺𝗶𝗹𝗶𝘁𝘆? (𝗬𝗲𝘀 𝗮𝗻𝗱 𝗵𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄.) In this episode of the Scale You Podcast, we’re joined by Brian Donovan—executive coach, leadership speaker, and co-author of The Gentle Art of Leadership. With over 40 years of experience in the tech world, including top roles at Telstra and the IT Skills Hub, Brian has seen what makes (and breaks) great leadership. He shares why the old model of ego-driven leadership is fading and how leading with dignity, respect, and humility is the real competitive edge. You’ll also hear lessons from 50+ global leaders featured in his latest book and how to make the shift from technical expert to people-first leader without losing your edge. Grab a copy of The Gentle Art of Leadership: 👉 https://tinyurl.com/TheGentleArtofLeadership [https://tinyurl.com/TheGentleArtofLeadership]   Connect with Brian here: 👉  https://www.linkedin.com/in/brianfdonovan1/ [https://www.linkedin.com/in/brianfdonovan1/] Let's connect: Facebook: https://www.facebook.com/leanlailacaba [https://www.facebook.com/leanlailacaba] https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkdPbjVyWllWWFc5YnN6MHY4OFVzQ0NEYjNHZ3xBQ3Jtc0trTF9PTkZMM0VPLXM4aXZON0t6ZmlIbzdsNjN2cDV1VVpuR2d2dlEyT1hxNjJidWRFS3BtbTFkbzFMNnNyaFNvWi05dFBjMmpnMGxUYm1xeVpmSXB5Vi0tRExMMWdwNWpYTGtsamNJd3JjcTVMYnpFMA&q=https%3A%2F%2Fwww.facebook.com%2Fleanlailacaba&v=SO54KlloNpc Instagram: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjM0QmJhTVVtZzBrNFk4TmluTFhxM3FHRTZwZ3xBQ3Jtc0ttcTBESnhTdUI2cUFjWDRDU0hDdTlmSG9XbmF6WVZtUWJPdUFVc0tqMEwzLUtBMW9PSXVuUXpOSXpDVHltNk9keVhrSm5aQ1BEcDhOczBrZjlfdnFLX1p4UGY2Vjdwem5yUjFXU0NkSGg2cXZSM1hxdw&q=https%3A%2F%2Fwww.instagram.com%2Fleanlailacaba&v=SO54KlloNpchttps://www.instagram.com/leanlailacaba [https://www.instagram.com/leanlailacaba] LinkedIn: https://www.linkedin.com/in/leanlailacaba [https://www.linkedin.com/in/leanlailacaba] TikTok: https://www.tiktok.com/@leanlailacaba [https://www.tiktok.com/@leanlailacaba] Website: https://2xyou.com/ [https://2xyou.com/]

Episode 50: The Harsh Truth About Why Startups Struggle to Stand Out And How to Fix It with Phil Masiello

𝗜𝘀 𝘆𝗼𝘂𝗿 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗳𝗼𝗿𝗴𝗲𝘁𝘁𝗮𝗯𝗹𝗲 𝗼𝗿 𝗷𝘂𝘀𝘁 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? 🤯 In this episode of the Scale You Podcast, we sit down with Phil Masiello—4x exit entrepreneur, 3x bestselling author, and host of Crunching Growth—to uncover why so many startups fail to stand out in crowded markets. As the founder of CrunchGrowth Revenue Acceleration Agency, Phil brings 20+ years of battle-tested experience scaling consumer brands through smart storytelling, bold positioning, and strategic digital marketing. He breaks down the common traps founders fall into, what actually drives sustainable growth, and how to build a brand people remember (and buy from). If you're tired of blending in and ready to break through, this one’s for you. 🔥 👉 Grab a copy of The Why Behind the Buy here: https://tinyurl.com/TheWhyBehindtheBuy [https://tinyurl.com/TheWhyBehindtheBuy]  👉 Connect with Phil here: https://www.linkedin.com/in/phil-masiello/ [https://www.linkedin.com/in/phil-masiello/] Let's connect: Facebook: https://www.facebook.com/leanlailacaba [https://www.facebook.com/leanlailacaba] https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkdPbjVyWllWWFc5YnN6MHY4OFVzQ0NEYjNHZ3xBQ3Jtc0trTF9PTkZMM0VPLXM4aXZON0t6ZmlIbzdsNjN2cDV1VVpuR2d2dlEyT1hxNjJidWRFS3BtbTFkbzFMNnNyaFNvWi05dFBjMmpnMGxUYm1xeVpmSXB5Vi0tRExMMWdwNWpYTGtsamNJd3JjcTVMYnpFMA&q=https%3A%2F%2Fwww.facebook.com%2Fleanlailacaba&v=SO54KlloNpc Instagram: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjM0QmJhTVVtZzBrNFk4TmluTFhxM3FHRTZwZ3xBQ3Jtc0ttcTBESnhTdUI2cUFjWDRDU0hDdTlmSG9XbmF6WVZtUWJPdUFVc0tqMEwzLUtBMW9PSXVuUXpOSXpDVHltNk9keVhrSm5aQ1BEcDhOczBrZjlfdnFLX1p4UGY2Vjdwem5yUjFXU0NkSGg2cXZSM1hxdw&q=https%3A%2F%2Fwww.instagram.com%2Fleanlailacaba&v=SO54KlloNpchttps://www.instagram.com/leanlailacaba [https://www.instagram.com/leanlailacaba] LinkedIn: https://www.linkedin.com/in/leanlailacaba [https://www.linkedin.com/in/leanlailacaba] TikTok: https://www.tiktok.com/@leanlailacaba [https://www.tiktok.com/@leanlailacaba] Website: https://2xyou.com/ [https://2xyou.com/]

Episode 49: Stop Copying and Find Your Own Voice as an Entrepreneur with Sid Mohasseb

Are you building your business or imitating someone else's? In this bold episode of the Scale You Podcast, we’re joined by Sid Mohasseb, famously known as the “Entrepreneur Philosopher.”  A 2x TED speaker, bestselling author, and advisor to Fortune 500 leaders, Sid is on a mission to help entrepreneurs break free from the noise and build with intention. We unpack what it really means to lead with authenticity, why copying success won’t create fulfillment, and how to reconnect with your own entrepreneurial voice.  Sid also shares powerful insights from his global movement, Anabasis Academy, and what it takes to evolve—not just once—but again and again as a founder. This one’s a must-listen if you’ve ever felt like you’re chasing someone else’s version of success. 👉 Grab a copy of You Are Not Them: The Authentic Entrepreneur's Way here: https://tinyurl.com/YouAreNotThem [https://tinyurl.com/YouAreNotThem]  👉 Connect with Sid here:  https://www.linkedin.com/in/mohasseb/ [https://www.linkedin.com/in/mohasseb/] Let's connect: Facebook: https://www.facebook.com/leanlailacaba [https://www.facebook.com/leanlailacaba] https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkdPbjVyWllWWFc5YnN6MHY4OFVzQ0NEYjNHZ3xBQ3Jtc0trTF9PTkZMM0VPLXM4aXZON0t6ZmlIbzdsNjN2cDV1VVpuR2d2dlEyT1hxNjJidWRFS3BtbTFkbzFMNnNyaFNvWi05dFBjMmpnMGxUYm1xeVpmSXB5Vi0tRExMMWdwNWpYTGtsamNJd3JjcTVMYnpFMA&q=https%3A%2F%2Fwww.facebook.com%2Fleanlailacaba&v=SO54KlloNpc Instagram: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjM0QmJhTVVtZzBrNFk4TmluTFhxM3FHRTZwZ3xBQ3Jtc0ttcTBESnhTdUI2cUFjWDRDU0hDdTlmSG9XbmF6WVZtUWJPdUFVc0tqMEwzLUtBMW9PSXVuUXpOSXpDVHltNk9keVhrSm5aQ1BEcDhOczBrZjlfdnFLX1p4UGY2Vjdwem5yUjFXU0NkSGg2cXZSM1hxdw&q=https%3A%2F%2Fwww.instagram.com%2Fleanlailacaba&v=SO54KlloNpchttps://www.instagram.com/leanlailacaba [https://www.instagram.com/leanlailacaba] LinkedIn: https://www.linkedin.com/in/leanlailacaba [https://www.linkedin.com/in/leanlailacaba] TikTok: https://www.tiktok.com/@leanlailacaba [https://www.tiktok.com/@leanlailacaba] Website: https://2xyou.com/ [https://2xyou.com/]

Episode 48: Why Your Life Insurance Might Fail When Your Family Needs It Most with Frank M. Campbell

𝗪𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗳𝗮𝗶𝗹𝘀 𝗿𝗶𝗴𝗵𝘁 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗳𝗮𝗺𝗶𝗹𝘆 𝗻𝗲𝗲𝗱𝘀 𝗶𝘁 𝗺𝗼𝘀𝘁? In this episode of the Scale You Podcast, Frank M. Campbell—California’s go-to independent insurance analyst—uncovers the truth behind life insurance policies that don’t work when it matters most. With over 30 years of experience and advanced credentials like CLU and ChFC, Frank has reviewed thousands of policies—and found that 88% had serious issues most policyholders had no idea existed.  As the founder of Stratus Financial Partners, Frank doesn’t sell insurance—he audits it. His mission? To protect families and businesses from financial disaster by exposing hidden risks in existing coverage. If you think your current policy has you covered, think again. This episode is a must-listen. 👉 Grab a copy of How To Do A Proper Policy Review here: https://tinyurl.com/properpolicyreview [https://tinyurl.com/properpolicyreview] 👉 Connect with Frank here: https://www.linkedin.com/in/frank-m-campbell-clu-98b91040/ [https://www.linkedin.com/in/frank-m-campbell-clu-98b91040/] Let's connect: Facebook: https://www.facebook.com/leanlailacaba [https://www.facebook.com/leanlailacaba] https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkdPbjVyWllWWFc5YnN6MHY4OFVzQ0NEYjNHZ3xBQ3Jtc0trTF9PTkZMM0VPLXM4aXZON0t6ZmlIbzdsNjN2cDV1VVpuR2d2dlEyT1hxNjJidWRFS3BtbTFkbzFMNnNyaFNvWi05dFBjMmpnMGxUYm1xeVpmSXB5Vi0tRExMMWdwNWpYTGtsamNJd3JjcTVMYnpFMA&q=https%3A%2F%2Fwww.facebook.com%2Fleanlailacaba&v=SO54KlloNpc Instagram: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjM0QmJhTVVtZzBrNFk4TmluTFhxM3FHRTZwZ3xBQ3Jtc0ttcTBESnhTdUI2cUFjWDRDU0hDdTlmSG9XbmF6WVZtUWJPdUFVc0tqMEwzLUtBMW9PSXVuUXpOSXpDVHltNk9keVhrSm5aQ1BEcDhOczBrZjlfdnFLX1p4UGY2Vjdwem5yUjFXU0NkSGg2cXZSM1hxdw&q=https%3A%2F%2Fwww.instagram.com%2Fleanlailacaba&v=SO54KlloNpchttps://www.instagram.com/leanlailacaba [https://www.instagram.com/leanlailacaba] LinkedIn: https://www.linkedin.com/in/leanlailacaba [https://www.linkedin.com/in/leanlailacaba] TikTok: https://www.tiktok.com/@leanlailacaba [https://www.tiktok.com/@leanlailacaba] Website: https://2xyou.com/ [https://2xyou.com/]