Social Media Lab

Social Media Lab Instagram Marketing Survey 2021 Want to learn how other agencies and social media managers are doing Instagram marketing and get inspired? The Social Media Lab recently surveyed digital marketing agencies and social media managers to see how they use Instagram. We received 335 responses to our “Instagram Marketing Survey 2021.” The following information will give you insight into how the average Instagram user utilizes Instagram daily. Instagram Marketing Survey 2021 Results Highlights from the Instagram Marketing Survey: Instagram marketing was very important or extremely important to 64.77% of survey respondents. * 66.27% spend between 1-3 hours on Instagram daily. * 90.75% view Instagram Stories. * Instagram Reels are viewed by 68.96% of those surveyed. * 94.93% post at least once per week to the Instagram feed. Full survey here: https://www.agorapulse.com/social-media-lab/insgtagram-marketing-survey-2021/

The Social Media Lab Live 100th Episode! Join us as we reflect on the past 100 episodes, talk about ups and downs, changes to the show and maybe even have some trivia, giveaways and old friends on the show! What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It’s a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

Is it best to start a Facebook live with a countdown timer? The Social Media Lab tested Facbook countdown timers for you.

Amazon Live has quickly become another live streaming platform for creators to build an audience and make an income, leading the Social Media Lab to wonder what would happen if we started a new account on Amazon Live.

Social Media Lab Twitter Marketing Survey The results of the “Social Media Lab 2020 Twitter Marketing Survey” are in, and here are some of the highlights: 19% don’t tweet links 44% tweet at least 1 video per month 79% spend more than 1 hour per day on Twitter Each quarter, the Social Media Lab will publish results from social media network-specific surveys conducted during the previous quarter. Our goal is to find out how each platform is being used, and year over year notate any trends seen. The Social Media Lab began surveying Twitter users in November 2020 to determine if any trends in Twitter marketing could be discovered.