Softpreneur

28: The Art of Balancing Romance, Family and Entrepreneurship w/ Courtney Wren & Mike Elliott

Business is all about relationships. In this juicy episode, we're thrilled to be joined by Courtney Wren and Mike Elliott who guide leaders and changemakers to embody Sacred Relationships and Conscious Parenting. As a romantic couple in business together (and parenting together) Courtney and Mike have so much depth to offer when it comes to learning how to navigate your business, lifestyle, and most importantly, relationships with balance, grace, and poise. The couple discusses the intertwining of their personal and professional lives as they navigate parenting, spiritual practices, and running a business together. They also share their insights into how they hold space for business owners because, at the end of the day, small businesses especially come down to the humans who work and weave together. We explore how their intimate relationship enhances their ability to support couples in their work, emphasizing the significance of vulnerability and connection in both personal and professional realms. We also dig into the concept of New Earth Business, where relational dynamics are prioritized, and the soul of the relationship is tended to, creating a more fulfilling and effective work environment.  As partners in life, love, parenting, business, and relational healing, art mirrors life for these Softpreneurs in a BIG way, offering an amazing definition of what it is to be a new paradigm personal brand. We explore:  * How navigating business with your partner reveals deep relational dynamics. * The significance of community support in their journey. * The importance of nurturing personal relationships and the impact of relational work on both personal growth and business dynamics. * The energetic field of your business and its relationships, and how to tend the "soul" of your relationship. * Courtney and Mike's tips for setting healthy boundaries and maintaining a healthy business relationship AND romantic relationship. * How relationships and business are the biggest personal growth vehicles ever.  * And SO much more! Courtney Wren MSW RSW (Relational Somatic Therapist/Mystic Medicine Woman) and Mike Elliott (Relational Expert/Coach) guide leaders and changemakers to embody Sacred Relationship and Conscious Parenting. They live in the forest, on the river in an earth based community and are devoted to consciously raising their toddler. Timestamps: [00:00] Introduction [06:10] Bridging relationships and business spaces [08:50] Untangling traditional business programming [10:15] Shadow work leading to business growth [11:55] Setting boundaries in business discussions [13:30] Balancing creative energy and personal connection [15:10] Managing overlap between business and personal life [18:05] Importance of external support for relationships [19:50] Building inner clarity to avoid codependency [21:20] Steps to healthy relational work [23:05] How relational skills improve business outcomes [24:30] Relational dynamics in leadership roles [26:15] Nurturing the soul of a business [28:00] Recognizing and addressing misalignment [29:40] Using emotional awareness in business relationships [32:45] Prioritizing vulnerability and radical honesty [34:20] Integrating relational skills into entrepreneurial life [37:30] Focusing on alignment in decision-making [39:10] How support systems enhance growth [42:00] Developing leadership through relational awareness Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! [https://allconnected.agency/dream-site] So you never have to utter the words "I hate my website," again.  Explore Courtney & Mike's work with the Together Podcast [https://open.spotify.com/show/7EqHPtL9DovzPtazag8QO1]! And to take it even deeper, check out the Together Community [https://www.sacredrelating.com/]. Find more from Courtney on her Website [https://www.courtneywren.com/] and Instagram [https://www.instagram.com/courtneywren.sacredrelating/]. Find more from Mike on his Website [https://www.itsmikeelliott.com/] and Instagram [https://www.instagram.com/mikeelliott.relating/]. Resources Mentioned: The New Human Event | Website [https://newhumanevents.com/interstellar/] Connect with us on Instagram! @dawn_petrin [https://www.instagram.com/dawn_petrin/]

27: How to Craft Your Unique Value Proposition

Have you ever had that feeling when you're sitting down to write your website, or a sales page, or an email...that you just don't know what you're doing? SO you start writing something and then you delete it? And you try again and you delete again, and you're just you're not sure what to do? Well, that, love, is most likely because you're not clear on your unique value proposition.  Marketing jargon aside, your UVP is the key to your copy. It's how you can write an awesome website top line (aka your headline or hero). Not to mention, highly effective taglines. In this episode, we teach you the missing ingredient when it comes to writing compelling, conversion-focused website copy, in a way that aligns with your message and authenticity. Your copy, marketing, and messaging are all about to get reallllly good! We explore: * What is a Unique Value Proposition (UVP)? And how do you discover yours? Plus, what a UVP is not.  * Essential copywriting tips and ideas about what it means to be "concise" in your writing and copywriting. * How you can harness your authenticity as a business owner to create a memorable, amazing UVP. * Why it might be hard to convey the value that you bring to words when you're a coach, consultant, or spiritual business owner and thought leader. And how you can convey the outcomes your offer creates. Timestamps: [02:29] Defining UVP struggles for multi-passionate entrepreneurs [03:40] Flexibility and evolution in your UVP [05:18] Benefits of testing and refining UVPs [06:14] UVPs in personal branding [08:41] Key elements of a UVP definition [09:57] Examples of effective UVPs [10:43] Differentiating benefits versus UVPs [11:33] Identifying your UVP through customer feedback [12:27] The holistic approach to a UVP [14:21] Using UVPs strategically in marketing [16:51] Research-driven approach to identifying UVPs [17:36] A formula for crafting your UVP [18:23] Examples of UVP differentiation [20:17] Exercises to discover your UVP [21:59] Intangible aspects of UVP for visionaries [23:07] Overcoming saturation fears in your market Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! [https://allconnected.agency/dream-site] So you never have to utter the words "I hate my website," again. Resources Mentioned: Brand Master Academy | Website [https://brandmasteracademy.com/] Copyhackers | Website [https://copyhackers.com/] Connect with us on Instagram! @dawn_petrin [https://www.instagram.com/dawn_petrin/] | @elyssajakim [https://www.instagram.com/elyssajakim/] Music: Pleiades 432 by Kenta Hayashi [https://www.kentahayashi.com/]

26: Magnetize Your Ideal Clients w/ a Website You Actually Love

Most people hate their websites. For real. No matter the size of your business, website buildout is usually a nightmare. In this BTS episode, we walk you through why it’s so hard to write and design your own website. If you feel stuck when it comes to creating or upleveling your website, this episode is for you.  Maybe you’ve evolved and your website doesn’t feel like you anymore. Maybe you’re an expert and you want it to be super perfect, it’s supposed to be your portfolio. Maybe you’re full because you get booked up by referrals but the fact is that if the referrals dried up you would very likely not have more work. Maybe you have imposter syndrome so it’s really hard to write it. Maybe you have a website (maybe even a beautiful site) but traffic isn’t turning into income, and you’re not clear on your messaging. We dig into all of the above and so much more...  In our book, clarifying who you are, what you offer, and the pathways to purchase, and putting it all into website form is not just the best way to clean house in your business. It solidifies your HEARTH on the internet. It helps you show up with so much authenticity and magnetism, and YES, make sales with ease. And that changes everything. Timestamps: [03:50] Reasons you might hate your website [05:20] Managing expansive and messy websites [07:55] Evolving websites as businesses grow [09:32] Branding and positioning issues [11:06] Perfectionism stopping website creation [13:34] Importance of a clear customer journey [15:11] Wellness sites lacking customer clarity [16:02] Difficulty in designing personal brands [17:36] Evolving brand identity over time [19:24] Combining aesthetic and conversion strategy [22:23] Creating a website that reflects essence [24:46] Translating personal style into website design [25:19] Taking inventory of business offerings [26:24] Feedback from friends and clients [27:06] Defining ideal client qualities [28:46] Incorporating personal passions into branding [30:14] Using tools like human design and astrology [33:27] Balancing transformation with lightness [34:34] MVP approach to website updates Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! [https://allconnected.agency/dream-site] So you never have to utter the words "I hate my website," again. Resources Mentioned: To Be Magnetic | Website [https://tobemagnetic.com/] Copyhackers | Website [https://copyhackers.com/] Connect with us on Instagram! @dawn_petrin [https://www.instagram.com/dawn_petrin/] | @elyssajakim [https://www.instagram.com/elyssajakim/] Music: Pleiades 432 by Kenta Hayashi [https://www.kentahayashi.com/]

25: Feminine Essence Entrepreneurship w/ Suzanne Moscovitch

If you're like so many sovereign Softpeneurs and heart-centred women in business these days, you've probably been dreaming of burning it all down and becoming a trad wife. So many of us are burnt out and ready for a new paradigm. In this soothing and, frankly, absolutely mind-blowing conversation with our frequent business collaborator, the brilliant, Suzanne Moscovitch, we dig into the state of women and working today, as well as how you can operate from your feminine essence as an entrepreneur. There's much debate these days about the efficacy of feminism and the sexual revolution, and in this deep conversation, the three of us dig into the possibility of an aligned path... aka how to "woman" at work today.  We hope this absolutely nourishing conversation helps you sync into your heart and womb space.  We explore: * How to use moon dial menstrual cycle tracking to cultivate and nourish your energy throughout your cycle (we dig into the power of each phase and how to harness your energy all month long) * Creativity, motherhood, sovereignty and the nuanced choices women can make around motherhood and work in this day and age  * Suzanne's journey of stepping away from social media to embrace silence, self-reflection, and space to love all parts of herself  * How making time for your art can free up energy in other realms * Feminine and masculine energetics in business and women's real power in business Suzanne is the genius behind the scenes of some of most innovative and important thought leaders today. Prior to quitting all social media and trading her smart phone in for a flip phone circa 2018-2019, she was the host of a top rated (and since deleted) spiritual podcast. These days she’s a water colour artist, yogi, mother, matriarch, oracle, and COO of a natural health supplements brand Timestamps: [04:38] Sharing a spiritual practice [06:12] Observing cyclical nature using a moon dial [07:52] Embracing the dark feminine during cycles [09:19] Redefining the luteal phase experience [10:00] Stability in observing cycles [12:27] Balancing energy as an entrepreneur [13:35] Aligning work with menstrual cycles [15:46] Internal rest during menstruation [17:36] Learning to ask for and receive help [19:57] Recognizing the enchantress archetype [23:03] The power of feminine intuition in business [24:28] Confusion about assertiveness and power [27:01] Exploring control and feminine power [30:00] Integrating intuition into team dynamics [33:23] Balancing work within a family unit [37:02] Questioning the modern role of feminism [40:47] Transitioning from stay-at-home to work life [43:39] Conflict between devotion to work and motherhood [46:14] Reclaiming creativity as a valid pursuit [50:28] Art as a form of healing and expression [53:17] Finding grace in work and parenting [56:04] Challenges of modern feminism and family roles [59:27] Cultural conditioning and women’s roles [01:02:35] Emphasizing feminine strengths in business [01:05:48] Restoring intuition and natural instincts [01:10:12] Finding fulfillment through cycles and seasons [01:15:37] Harmonizing work and personal energy [01:20:45] Reflecting on evolving roles in society Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! [https://allconnected.agency/dream-site] So you never have to utter the words "I hate my website," again. Connect with us on Instagram! @dawn_petrin [https://www.instagram.com/dawn_petrin/] | @elyssajakim [https://www.instagram.com/elyssajakim/] Music: Pleiades 432 by Kenta Hayashi [https://www.kentahayashi.com/]

24: Right Relationship in Business, Money, & Life w/ Multi-Passionate Author Ryan Schwartz

Do you keep looping the same stories over and over again? Experiencing the same patterns whether it's around: money, building wealth, relationships, finding love, family, or shadow work exploration and how to actually move forward in life, business and love? We had the immense honour of sitting down with one of our absolute heroes in copywriting, marketing, and humaning: Ry Schwartz/Hendrix Black/The Money Shaman! This conversation was deeply alchemical and expansive and our deeply joyful conversation goes everywhere from copywriting, to money shadow, to writing books, to the writing process, to creative expression, to how he gets into the heads of his ideal customers. If you want to learn a thing or two about how to be more authentic, expressive, or fulfilled in your business, this is an alchemical episode you don't want to miss.  We explore: * The concept of "authenticity" in business  * The role of storytelling in marketing, and where stories keep us stuck.  * The intricate relationship between shadow work & our experience with money * How Ry wrote/channelled his books and what it means to write from his different pen names * How to tap into the energetic field of your future customers and clients  * The relationship between shadow work & ego eradication, the yogic path, and how to hold yourself with fierce grace as you integrate shadow aspects and return to wholeness. Ry Schwartz has been deep in the trenches for dozens of 6- and 7-figure product launches and evergreen funnels. He’s written for and/or consulted with top online entrepreneurs like Amy Porterfield, Todd Herman, London Real, Josh Shipp, Traffic & Funnels, and Dan Martell, and he’s done it all without writing a single line of “copy”. Instead, he developed the Coaching The Conversion Method™ as a faster, more natural and intuitive framework for crafting enrollment experiences that  connect deeply with your prospects, and “coach” them into being the perfect buyer. Ry has used his signature CTC processes to generate a combined revenue of $75M+ for his partners and clients. Timestamps:    [03:54] Ry's approach to spirituality and its evolving nature   [04:47] How energy and creativity manifest in Ry's projects   [06:28] Exploring authenticity in personal branding   [08:21] The balance between personas and authenticity in business   [10:00] How Ry integrates character creation into his writing   [12:28] Understanding energetic signatures in creative processes   [14:20] The significance of self-initiation in personal growth   [17:23] Deeper exploration of the Hendrix Black persona   [19:11] The unexpected emergence of the Money Shaman concept   [23:48] Business as a transformative and initiatory experience   [28:16] Edge work as a holistic approach to shadow work   [35:25] The stories we tell ourselves about money   [40:05] Shadow integration and its connection to wholeness   [47:50] Approaching shadow work with grace and presence   [50:03] The role of choice in shadow work experiences   [52:04] Giving up dramatic stories for deeper stillness   [54:51] Balancing desires and attachments in business   [58:42] Knowing others beyond associations and distorted lenses   Dig deeper into Ryan's work by: healing your money shadows with his book Shadow Money [https://a.co/d/d5AkUSZ], learn how to love fiercely with The Relationship Recode [https://a.co/d/2StjS0j], and then say hi to Ryan on Instagram (@hendrix.black [https://www.instagram.com/hendrix.black/]) to let him in on the illumination these incredible books have brought into every area of your life! Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! [https://allconnected.agency/dream-site] So you never have to utter the words "I hate my website," again. Connect with us on Instagram! @dawn_petrin [https://www.instagram.com/dawn_petrin/] | @elyssajakim [https://www.instagram.com/elyssajakim/] Music: Pleiades 432 by Kenta Hayashi [https://www.kentahayashi.com/]