Story Scaling

Beyond the Lens: Creativity, Faith, and Following Your Calling with Tyler Conradie

In this episode of Story Scaling, I sit down with photographer, creative director, strategist, and storyteller Tyler Conradie for a conversation about creativity, faith, purpose, and the courage to follow a path that doesn't make sense to anyone else. Tyler shares how a childhood spent constantly moving shaped his perspective, how he started a business at 18, why he became obsessed with understanding people, and what happened when he felt called to buy a camera despite having no photography experience. What started as curiosity quickly became something much bigger. Within months, Tyler discovered a unique ability to capture emotion, energy, and moments that most people never notice. But this conversation goes far beyond photography. We explore the relationship between discomfort and growth, the spiritual side of creativity, why great art is felt more than understood, and the responsibility that comes with bringing someone's story to life. We also dive into the tension between following conventional success and pursuing a deeper calling, the role faith has played in Tyler's journey, and why he believes every person has a unique gift waiting to be developed. This is a conversation about trusting your instincts, embracing uncertainty, and building a life around purpose instead of comfort. If you're a creator, entrepreneur, artist, musician, photographer, or simply someone trying to figure out what they're meant to do, this episode will challenge the way you think about creativity and what's possible. Come back every Thursday at 6am for Story Scaling where we go behind the scenes with today’s most compelling creators to unpack their journeys, lessons, and how they built audiences that trust them. Stay Connected: Instagram: @storyscalingpodcast Facebook: @Story Scaling Podcast TikTok: @storyscalingpod

Defy the Niche: Building a Multi-Creative Career with Katherine Mulinga

Being forced into a single creative box is a fast track to professional stagnation. Today the landscape demands adaptability and multiple skill sets to stand out from the noise. We are joined by Katherine Mulinga who is a model, DJ, climate activist, entrepreneur, and journalist demonstrating how creators can build a universe of influence. We get into the exact mechanics of operating across completely different industries without losing your core identity. We discuss the decline of live musical instrumentation, navigating algorithmic authenticity on TikTok, and executing practical sustainability practices. Katherine shares her working philosophy that your professional brand is the actual niche, which removes the pressure to pick just one specific lane. Juggling multiple creative identities comes with real risks of burnout and heavy logistical demands. Managing a diverse portfolio and adopting sustainable habits requires intentional daily choices rather than overnight fixes. You will walk away with a mindset shift on how to curate your own digital spaces and practical guidelines for scaling your work without draining your personal energy. Please remember to subscribe and share this episode with a fellow creator. What is the biggest creative risk you are ready to take this year? Come back every Thursday at 6am for Story Scaling where we go behind the scenes with today’s most compelling creators to unpack their journeys, lessons, and how they built audiences that trust them. Stay Connected: Instagram: @storyscalingpodcast Facebook: @Story Scaling Podcast TikTok: @storyscalingpod

The Self Trained Champ: Kalvin Henderson's Golden Gloves Grind

The public sees the championship belts, the national television broadcasts, and the roaring crowds, but nobody films the moments where the true grit of a champion is forged. The fight business is one of the most unforgiving landscapes on earth, requiring a level of physical isolation, emotional sacrifice, and pure mental stamina that leaves most people broken before they ever step through the ropes. We sit down with professional super middleweight boxer Kalvin "Hot Sauce" Henderson to expose the reality of the grind and show you exactly what happens when your body fails you but your mind refuses to quit. We get into the fascinating journey of Kalvin's discovery that his natural boxing talent was actually woven directly into his DNA after learning he was adopted at 22 years old. Kalvin breaks down the insane logistical hurdle of training himself for the Texas Golden Gloves tournament as a full-time music education college student, running PT sessions with ROTC at 5:00 AM, and lining up his fraternity brothers to give him one minute rounds of sparring. We also unpack his breakout 10th professional fight in Philadelphia where an early adrenaline dump left his legs completely numb by the second round, forcing him to lean on the brutal, cinematic motivation of his coach to secure a knockout victory and break his opponent's orbital bone. In the boxing world talent means nothing if you are not willing to pay the daily tax of physical pain and social isolation. Kalvin opens up about the deeper psychological walls fighters build, noting how many naturally gifted athletes intentionally sabotage their own training camps just to have a built in excuse ready in case they fail. You will walk away from this conversation with an entirely reset understanding of how true confidence is cultivated, how to protect your peace of mind amidst chaos, and why you can never expect elite results while outputting standard effort. If you care about master craftsmanship, high-stakes discipline, and the deep mental strategy required to survive in professional sports, you will get a lot from this conversation. Subscribe to Story Scaling for more raw, unfiltered breakdowns from individuals who live their lives on the front lines of execution, and share this episode with someone who needs a reality check on their work ethic.  Come back every Thursday at 6am for Story Scaling where we go behind the scenes with today’s most compelling creators to unpack their journeys, lessons, and how they built audiences that trust them. Stay Connected: Instagram: @storyscalingpodcast Facebook: @Story Scaling Podcast TikTok: @storyscalingpod

Fighting the Idol of Stability in Business with Liz Gonzalez

Chasing someone else's version of success is a fast track to a hollow victory. We often tie our entire identity to our professional accolades and the illusion of financial security, only to realize we have compromised our core values along the way. True career growth requires the rare courage to unenroll from a trajectory that no longer fits, even when the rest of the world thinks you are living the dream. We sit down to discuss the unvarnished reality of building a brand from scratch without losing your soul in the process. Liz Gonzalez shares her raw journey from winning student Emmys in high school to abruptly walking away from a stable university path and moving across the country. We get into the emotional toll of the 2020 industry shutdown, the danger of turning financial stability into an idol, and the mechanics of capturing raw authenticity over high-gloss social media perfection. Liz opens up about her time working with Downtown Bentonville Inc and her recent transition to launching her own creative venture, Liza G Creative. The unglamorous truth is that entrepreneurship introduces levels of anxiety and identity shifts that no business book can prepare you for. You will face logistical nightmares, unexpected insurance scams, and moments where the internal pressure makes you want to pack it in entirely. True longevity comes from building a reliable network of mentors and maintaining the daily discipline to keep moving your business forward, even when you have no idea what the final outcome looks like. If you care about local business storytelling, Navigating career pivots, and building a faith-driven brand, you’ll get a lot from this. Please remember to Subscribe and Share this episode with a fellow creator. Come back every Thursday at 6am for Story Scaling where we go behind the scenes with today’s most compelling creators to unpack their journeys, lessons, and how they built audiences that trust them. Stay Connected: Instagram: @storyscalingpodcast Facebook: @Story Scaling Podcast TikTok: @storyscalingpod

Authenticity Wins: Why the "Polish" Is Killing Your Growth with Makeshia Frazier

Survival is often the only curriculum taught in the streets of North Memphis. Many leaders find themselves stuck in a cycle of reacting to their environment rather than designing their future. This episode features Makeshia Frazier, the founder of Her On Purpose, who explains how she leveraged the grit of her upbringing to build a platform that bridges the gap between faith and professional ambition. We sit down to discuss the transition from surviving on government assistance to leading a global community of women. Makeshia shares the tactical side of her growth, including how she manages the distinct pillars of her brand, such as her development workshops and her upcoming study clubs. We talk about the importance of protecting a vision during its infancy and the specific moment at a conference that forced her to reconcile her past trauma with her future potential. Her secret sauce lies in her refusal to separate her digital persona from her physical reality, a move that has attracted the attention of global icons and everyday women alike. The unglamorous truth is that building a community requires a level of internal work that most people aren't willing to do. It means showing up when you don't feel like making a video and being okay with your own voice before you ever ask an audience to listen to it. You will walk away from this conversation with a renewed understanding of why your "polish" might actually be a barrier to your progress and a reminder that your people cannot find you if you are busy pretending to be someone else. If you care about intentional living, community building, and faith based leadership, you’ll get a lot from this. Please Subscribe and Share this episode with a woman who needs to hear this message today. What is the biggest promise you have been afraid to protect because you were worried about how it would look to others? Come back every Thursday at 6am for Story Scaling where we go behind the scenes with today’s most compelling creators to unpack their journeys, lessons, and how they built audiences that trust them. Stay Connected: Instagram: @storyscalingpodcast Facebook: @Story Scaling Podcast TikTok: @storyscalingpod