Systems of Scale

How Leaders Should Roll Out AI at Work

Check out the Program Execution System Toolkit: https://implementgpts.com/pestoolkit [https://implementgpts.com/pestoolkit] =============== AI adoption does not fail because leaders picked the wrong tool. It usually fails because the organization was never guided through the change. In this episode, Ian sits down with Mike Burkesmith of BestResults.AI [http://BestResults.AI] to talk about what it actually takes to roll out AI inside a company. They unpack why AI deployment is really a change management problem, how leaders can earn buy-in from their teams, and why the best use cases usually come from studying the organization’s actual workflows instead of copying what someone else built. Mike also explains how companies can identify high-impact AI opportunities, why training and upskilling matter, and how leaders can create a culture of AI-powered continuous improvement without overwhelming their people. If you are trying to bring AI into your business, this conversation is a reminder that the tool is only part of the equation. The real work is helping people understand where the organization is going, how their roles will change, and how AI can help them do better work. =============== Mike’s Links: - Website: https://bestresults.ai/ [https://bestresults.ai/] - LinkedIn: https://www.linkedin.com/in/mikeburkesmith [https://www.linkedin.com/in/mikeburkesmith] =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ [https://www.linkedin.com/in/ian-gatzke/] - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting [https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting] =============== Highlights: 00:00 — Intro & setup 01:12 — AI as change 02:05 — Beyond the tool 04:24 — Caring leadership 06:42 — Safe dialogue 08:45 — AI huddles 10:39 — Quality standards 12:17 — People must see it 16:13 — Upskilling matters 18:35 — Prioritizing AI use cases 20:38 — Start with the org 22:55 — Avoid platform lock-in 25:16 — Pick one and go 26:55 — High-impact use cases 29:17 — Workflow redesign 31:44 — Use your experts 34:22 — Earning buy-in 35:21 — Where to find Mike 36:18 — Billboard question 37:04 — Walk humbly  AI adoption, AI implementation, AI rollout, AI in business, AI change management, organizational change, change management, business transformation, AI workflows, AI strategy, leadership, AI leadership, workplace AI, AI tools, generative AI, ChatGPT for business, Claude AI, Gemini AI, AI use cases, AI training, AI upskilling, workflow automation, workflow redesign, continuous improvement, organizational buy-in, AI deployment, AI governance, AI policy, business operations, operational efficiency, expert business, The Expert Method, Ian Gatzke, Mike Burkesmith, BestResults.AI [http://BestResults.AI]

The Identity Shift Behind a Scalable Business

Check out the Program Execution System Toolkit: https://implementgpts.com/pestoolkit [https://implementgpts.com/pestoolkit] =============== Most expert-led businesses eventually run into the same bottleneck: the founder. In this episode of The Expert Method, Ian Gatzke sits down with Bri Seeley to explore why effort alone does not create sustainable success, and why building a scalable business often requires a deeper identity shift first. Bri shares how a major health challenge forced her to rethink a business model that depended heavily on her time, energy, and personal capacity. From there, the conversation moves into what it means to build a business through identity, intellectual property, leverage, and subconscious reprogramming instead of constant effort. Ian and Bri discuss the difference between selling time and building scalable assets, why service providers often struggle to create exitable businesses, how imposter syndrome is tied to outdated subconscious programming, and why entrepreneurs need to “scale themselves” before their businesses can truly scale. They also get into the emotional side of growth: leaving behind identities, relationships, business models, and environments that no longer match the future you are trying to build. If you are a coach, consultant, expert, or founder who knows your business cannot keep depending on your personal capacity forever, this conversation will help you think differently about what actually has to change next. =============== Bri’s Links: - Website: https://www.briseeley.com/ [https://www.briseeley.com/] - LinkedIn: https://www.linkedin.com/in/bri-seeley/ [https://www.linkedin.com/in/bri-seeley/] - Facebook: http://facebook.com/bri.seeley [http://facebook.com/bri.seeley] - Instagram: http://instagram.com/briseeley [http://instagram.com/briseeley] Permission to Leap Book: https://www.briseeley.com/leap-of-faith-book [https://www.briseeley.com/leap-of-faith-book] =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ [https://www.linkedin.com/in/ian-gatzke/] - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting [https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting] =============== Highlights: 00:00 Intro Setup 00:45 Effort Versus Identity 02:33 Time Is Finite 04:10 Productizing Expertise 05:46 Becoming The Founder 07:59 Exitable Business Models 09:10 Receiving Bigger Success 10:54 Making Identity Shifts 11:43 Subconscious Reprogramming 14:25 Rebrainwashing Yourself 16:10 Broken Education System 18:36 Family Resistance 20:43 Creating Your Value 23:44 Bigger Container Metaphor 25:34 Scaling Yourself First 27:41 Imposter Syndrome Work 29:28 Repetition Creates Change 32:26 Mind And Energy 34:35 Frequency And Alignment 36:21 Morning Alignment Practices 39:47 Carrying The Weight 41:09 Choosing Greatness 45:10 Growth Never Ends 47:48 Pain Of Reinvention 49:58 Magic In Unknown 52:07 The Way Appears 53:13 Where To Find 53:54 Claim Your Greatness

Find Your Tilt Before AI Makes You Invisible

Check out the Program Execution System Toolkit: https://implementgpts.com/pestoolkit [https://implementgpts.com/pestoolkit] =============== AI is making average information easier to create than ever. But according to Joe Pulizzi, that makes one thing even more valuable: a clear, human point of view. In this episode, I sat down with Joe Pulizzi to talk about why the old career and success playbook is breaking down, what it means to “find your tilt,” and why creators, experts, and entrepreneurs need to become recognizable for a specific idea, audience, and point of view. Joe explains why building an audience should come before building a product, why most creators fail by trying to be everywhere at once, and how owned distribution — like email, communities, and direct relationships — creates leverage that rented platforms cannot. He also shares why human content will become scarcer in an AI-saturated world, how to discover your differentiation, and why the people willing to do the work consistently will have the advantage. This conversation is for experts, creators, coaches, consultants, and entrepreneurs who want to build trust, create useful content, and develop an audience around work that actually matters. =============== Joe’s Links: - Website: https://www.joepulizzi.com/ [https://www.joepulizzi.com/] - LinkedIn: https://www.linkedin.com/in/joepulizzi [https://www.linkedin.com/in/joepulizzi] - Facebook: https://www.facebook.com/JoePulizziAuthor [https://www.facebook.com/JoePulizziAuthor] - X: https://x.com/JoePulizzi [https://x.com/JoePulizzi] - YT Channel: https://www.youtube.com/@JoePulizzi [https://www.youtube.com/@JoePulizzi] Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/ [https://www.joepulizzi.com/books/burn-the-playbook/] =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ [https://www.linkedin.com/in/ian-gatzke/] - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting [https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting] =============== Highlights: 00:00 Opening 00:17 Broken playbook 01:44 Purpose and security 05:35 Weird situations 08:24 Failure as feedback 11:37 Audience first 13:21 Find your tilt 18:58 Create consistently 22:42 Know your audience 26:49 Owned audience 27:46 Human content scarcity 30:25 Beyond information 31:24 Diversify later 36:15 Community after audience 37:44 Give value first 39:42 Burn the Playbook 40:40 Throw deep

The Oldest Technology for Changing Minds

Check out the Program Execution System Toolkit: https://implementgpts.com/pestoolkit [https://implementgpts.com/pestoolkit] =============== In this episode, I sit down with Neal Foard to talk about one of the oldest and most powerful tools humans have ever used to teach, persuade, connect, and create change: storytelling. Neal makes the case that stories are not just a communication tactic. They are the human operating system. They help us remember ideas, feel their meaning, repeat them to others, and actually change how we see the world. We get into why bullet points rarely move people the way stories do, how leaders use stories to build culture, why kindness has a real return on investment, and how the best communicators make people feel something before they ask them to believe something. This conversation also explores how storytelling shows up in business, leadership, trust, meetings, marketing, personal relationships, and the way we treat strangers in everyday life. Neal shares story after story that makes the same point from different angles: if you want an idea to live beyond the moment you say it, wrap it in a story. We also talk about why most people struggle to become better storytellers, why rehearsal matters, and why getting over the cringe is part of the work. If you are a founder, coach, consultant, speaker, author, creator, or expert trying to make your ideas more useful and memorable, this episode will give you a deeper way to think about communication. =============== Neal’s Links: - Website: https://www.nealfoard.com/ [https://www.nealfoard.com/] - LinkedIn: http://www.linkedin.com/pub/neal-foard/3/740/372 [http://www.linkedin.com/pub/neal-foard/3/740/372] - Instagram: https://www.instagram.com/nealfoard/ [https://www.instagram.com/nealfoard/] - Tiktok: https://www.tiktok.com/@nealfoard [https://www.tiktok.com/@nealfoard] - YT Channel: https://www.youtube.com/@nealfoard [https://www.youtube.com/@nealfoard] Check out Storyfire: https://www.storyfire.net/ [https://www.storyfire.net/] =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ [https://www.linkedin.com/in/ian-gatzke/] - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting [https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting] =============== Highlights: 00:00 Guest Setup 02:48 People Are Cool 05:13 Practicing Grace 09:39 Making Friends 13:31 Why Storytelling Works 18:17 Pretty Privilege 25:01 Product Story 30:20 Culture Beats Strategy 34:43 Positive Stories 40:03 Team Energy 49:07 ROI Kindness 57:23 Friend To Yourself 01:00:43 Better Meetings 01:09:35 Selling Stories 01:18:12 Storytelling Practice 01:24:25 Baseball Story 01:34:17 Find Neal 01:35:31 Billboard Answer

Your Book Shouldn’t End at the Book

Check out the Program Execution System Toolkit: https://implementgpts.com/pestoolkit [https://implementgpts.com/pestoolkit] =============== In this episode of Systems of Scale, I sit down with Brian K. Wright to talk about what actually makes a book valuable beyond simply getting it written. Brian shares why a book should be treated as the beginning of a larger relationship with your audience, not the final destination. We get into how authors can use books to create authority, build community, open doors to events and speaking, and guide readers toward real transformation. We also talk about what separates books that create opportunities from books that disappear after launch. If you’re a coach, consultant, author, or founder with a methodology you want to share more clearly, this conversation will help you think more strategically about what your book is really supposed to do. =============== Brian’s Links: - Website: https://briankwright.com/ [https://briankwright.com/] - LinkedIn: https://www.linkedin.com/in/brian-k-wright-25955b52 [https://www.linkedin.com/in/brian-k-wright-25955b52] - Facebook: https://www.facebook.com/brian.k.wright.12/ [https://www.facebook.com/brian.k.wright.12/] - Success Profiles Radio: https://podcasts.apple.com/us/podcast/success-profiles-radio/id495954973 [https://podcasts.apple.com/us/podcast/success-profiles-radio/id495954973] - Authorpreneur Live: https://authorpreneurlive.com/ [https://authorpreneurlive.com/] Freebie: Message “magazine” to Brian’s Instagram: https://www.instagram.com/briankwright/ [https://www.instagram.com/briankwright/] =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ [https://www.linkedin.com/in/ian-gatzke/] - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting [https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting] =============== Highlights: 00:00 Guest Welcome 00:15 Book Attention 04:20 Book Experience 07:09 Book Promotion 10:16 Writing Process 14:49 Reader Transformation 17:52 Too Many Ideas 19:30 Book Confidence 21:03 Pulling Stories 24:13 Teaching Structure 27:25 Writing Follow-Through 31:18 Past Experience 34:12 Reader Action 38:33 Reader Results 40:42 Billboard Message