How To Make Your Book Actually Sell

How To Make Your Book Actually Sell

Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit [https://implementgpts.com/pestoolkit] =============== Most business owners think the goal of a book is to sell as many copies as possible. Chandler Bolt sees it differently. In this episode of The Expert Method, Ian Gatzke sits down with Chandler Bolt, founder and CEO of selfpublishing.com [http://selfpublishing.com], to unpack what experts, founders, coaches, and consultants usually misunderstand about writing a book for their business. Chandler explains why the best books are not written for everyone, how to reverse-engineer a book around the outcome you actually want, and why niching down often creates more growth than trying to appeal to a broad audience. They also get into leverage, AI, systems, process, time protection, and what it really takes to build beyond yourself. Chandler shares how he thinks about scaling to eight figures, why process is what allows delegation and automation to work, and how business owners can identify the work they should stop doing, automate, or delegate. This conversation is for experts who want their ideas to create more than content — they want those ideas to become assets, systems, and real business leverage. =============== Chandler’s Links: - Website: https://selfpublishing.com/ian [https://selfpublishing.com/ian] - LinkedIn: https://www.linkedin.com/in/chandlerbolt [https://www.linkedin.com/in/chandlerbolt] - Instagram: https://www.instagram.com/chandler.bolt [https://www.instagram.com/chandler.bolt] - Facebook: https://www.facebook.com/chandler.bolt1/ [https://www.facebook.com/chandler.bolt1/] - YouTube: https://www.youtube.com/@ChandlerBoltOfficial [https://www.youtube.com/@ChandlerBoltOfficial] =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ [https://www.linkedin.com/in/ian-gatzke/] - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting [https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting] =============== Highlights: 00:00 — Intro Setup 00:32 — Book Strategy Mistake 01:57 — Goal Shapes The Book 03:26 — Broad Is Boring 05:13 — Why Niching Works 08:41 — Choosing Your Niche 11:16 — What Leverage Means 15:03 — AI As Leverage 18:50 — Scaling To 8 Figures 21:51 — What Process Means 24:42 — Finding AI Use Cases 25:54 — The SAD Framework 27:14 — Improve The Process 30:15 — Wasted Founder Time 33:24 — Buy Back Your Time 35:42 — Protecting Your Time 40:27 — Validate New Demand 44:34 — Where To Find Chandler 45:21 — Billboard Question

Why Coaching Through Accountability Creates Dependence

Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit [https://implementgpts.com/pestoolkit] =============== In this episode of The Expert Method, Ian Gatzke talks with Kim Ades, founder of Frame of Mind Coaching and creator of JournalEngine, about why accountability-based coaching often misses the deeper work. Kim challenges the idea that a coach’s main job is to hold clients accountable to goals. In her view, that approach can create dependence, increase shame when clients fall short, and keep both coach and client focused on behavior instead of the thinking underneath it. The conversation goes into Kim’s coaching philosophy, including why real coaching starts with understanding a client’s stories, beliefs, emotional patterns, and internal operating system. Kim explains how journaling gives coaches the data they need to see what is actually happening beneath the surface, why she believes many coaches are “coaching blindfolded,” and how identifying a limiting belief can create a natural shift in behavior without relying on pressure, homework, or constant accountability. Ian and Kim also explore the difference between coaching and consulting, why goals are often less important than the person pursuing them, and how “encapsulation” helps clients feel deeply understood before meaningful coaching can happen. =============== Kim’s Links: - Website: https://frameofmindcoaching.com/ [https://frameofmindcoaching.com/] - LinkedIn: https://www.linkedin.com/in/kimades [https://www.linkedin.com/in/kimades] - Instagram: https://www.instagram.com/coachkimades/ [https://www.instagram.com/coachkimades/] - Facebook: https://www.facebook.com/kim.ades/ [https://www.facebook.com/kim.ades/] - X: https://x.com/kimades [https://x.com/kimades] Journal Engine: https://journalengine.com/ [https://journalengine.com/] =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ [https://www.linkedin.com/in/ian-gatzke/] - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting [https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting] =============== Highlights: 00:14 — Accountability Problem 02:42 — Goals Are Not the Point 04:46 — Purpose of Coaching 06:08 — How Leaders Think 07:26 — Daily Journaling Method 09:11 — Thoughts Create Outcomes 11:42 — Goals Can Change 13:06 — Finding Beliefs 14:18 — The Volunteer Example 16:30 — Making Chatter Visible 19:00 — Ideal Conversation Prompt 21:12 — She Didn’t Hire Herself 23:37 — Beliefs Inside Stories 27:38 — The Tour Guide Analogy 30:11 — Coaching With the Lights On 34:07 — The Exhausted Client 37:20 — Coaches Need More Data 40:03 — Encapsulation Explained 42:02 — The Door Opens 44:18 — Teaching the Method 47:15 — Where to Find Kim 48:11 — What You Focus On Grows

Coaches Create More Impact Using Custom AI Tools

Schedule Your Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting [https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting] =============== What happens when a coaching company uses AI not to replace the coach, but to make the coaching process more accessible, consistent, and scalable? In this conversation, Ian talks with Chloe Scott from Cultureful about their work building custom AI tools around Cultureful’s culture transformation methodology. Chloe shares why the team wanted to create a hybrid experience for clients, how the tools helped readers and clients better apply The Culture Fix process, and why AI can support execution without removing the human element that makes coaching valuable. They also discuss how custom AI tools helped Cultureful organize internal knowledge, streamline client delivery, support coaches through complex analysis and recommendation-building, and make culture transformation more accessible for companies that may not be ready for a full-service engagement. For coaches, consultants, authors, and expert-led founders, this episode is a practical look at how AI can turn a methodology into an execution system — one that helps more people apply the work, while keeping the expert’s judgment and human support at the center. =============== Cultureful’s Links: - Website: https://www.theculturefix.works/ [https://www.theculturefix.works/] - LinkedIn: https://www.linkedin.com/in/chloescott28 [https://www.linkedin.com/in/chloescott28] - Instagram: https://www.instagram.com/_cultureful/ [https://www.instagram.com/_cultureful/] The Culture Fix® Book Series: https://www.theculturefix.works/the-culture-fix-book-series [https://www.theculturefix.works/the-culture-fix-book-series] =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ [https://www.linkedin.com/in/ian-gatzke/] - Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit [https://implementgpts.com/pestoolkit] =============== Highlights: 00:00 — Starting the Interview 00:46 — Why Cultureful Needed AI 02:26 — Applying the Book 03:37 — Engaging Readers 04:50 — Early Hesitations 05:55 — A Real Partnership 07:37 — The Aha Moment 09:44 — Supporting Coaches 10:51 — Better Client Homework 12:46 — Scaling Across Regions 14:45 — Making Coaching Accessible 16:49 — Organizing the Business 18:27 — Advice for Founders 21:47 — The Value in One Sentence

Why Most Founders Aren’t Ready to Exit

Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit [https://implementgpts.com/pestoolkit] =============== Most founders say they want to sell their company one day. Far fewer are actually ready for what that requires. In this episode of The Expert Method, Ian sits down with Steven Pivnik, author of Built to Finish, entrepreneur, endurance athlete, speaker, and founder advisor. Steven shares the story of building Binary Tree from a niche software company into a business with more than $40M in sales, 200 employees, and operations across 12 countries before eventually selling to one of its biggest competitors. But the conversation does not stay on the highlight reel. Steven breaks down the period when he nearly lost the company after stepping away, discovering falsified financial statements, getting a call from the bank, and having to cut the team down from roughly 30 people to 8 just to survive. From there, he explains what that experience taught him about founder dependency, financial visibility, leadership teams, and the hard decisions required to build a company that can actually finish. Ian and Steven also get into what makes a company exit-ready, why most founders have too much of their net worth tied up in an illiquid business, how buyers think about enterprise value, and why leveling up the leadership team is often the hardest part of preparing for an exit. This episode is for founders, coaches, consultants, course creators, authors, and expert-led business owners who want to understand what it really takes to build something valuable, reduce founder dependency, and prepare for a future exit without waiting until it is too late. =============== Steven’s Links: - Website: https://stevenpivnik.com/ [https://stevenpivnik.com/] - LinkedIn: https://www.linkedin.com/in/stevenpivnik [https://www.linkedin.com/in/stevenpivnik] - Instagram: https://www.instagram.com/stevenpivnik/ [https://www.instagram.com/stevenpivnik/] - X: https://x.com/stevenpivnik [https://x.com/stevenpivnik] BUILT TO FINISH: How to Go the Distance In Business and in Life: https://stevenpivnik.com/book/ [https://stevenpivnik.com/book/] =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ [https://www.linkedin.com/in/ian-gatzke/] - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting [https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting] =============== Highlights: 00:00 Intro Setup 01:18 Built to Finish 03:26 Small Finish Lines 05:37 Suffering Is Optional 07:57 Envision the Finish 09:27 Big Hairy Goals 11:06 Seeing Success First 13:30 Building Binary Tree 16:29 Riches in Niches 20:02 The Lowest Point 23:00 The Mistake 25:05 Foolish Optimism 26:34 Road Back to Growth 31:05 Exit Readiness 34:11 Closing the Value Gap 36:29 Founder Dependency 38:20 When to Consider Exit 39:31 What Buyers Value 41:47 Shiny Object Mistakes 44:40 Build It and They Won’t Come 46:50 Hardest Part of Exit Prep 48:11 Hiring Rockstars 49:30 Where to Find Steven 50:08 The Billboard Question

Your Brand is More Than Just A Logo

Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit [https://implementgpts.com/pestoolkit] =============== Most founders think their brand is the name, logo, colors, fonts, or visual identity. But as Jared Harman explains in this conversation, the real brand is the feeling people associate with your business — the emotion, trust, recognition, and relationship that make someone choose you over every other option. In this episode of The Expert Method, Ian Gatzke sits down with Jared Harman of One Group Agency to talk about what brand actually means, why founders often struggle to explain their own offer clearly, and how service businesses can differentiate through relationships, customer service, and expectation-setting. They cover why entrepreneurs need to step outside their own perspective when launching something new, how to find the customer’s language, why “better quality” is rarely a strong enough differentiator, and what it takes to build trust with clients over time. Jared also shares how his agency thinks about proactive service, listening to clients, communicating expectations clearly, and using strong relationships as a real business advantage. This conversation is especially useful for founders, service providers, agency owners, and expert-led businesses that want to build a brand people actually understand, trust, and want to stay connected to. =============== Jared’s Links: - Website: https://www.onegroupagency.ca/ [https://www.onegroupagency.ca/] - LinkedIn: https://ca.linkedin.com/in/jaredharman [https://ca.linkedin.com/in/jaredharman] - Instagram: https://www.instagram.com/jaredharman/ [https://www.instagram.com/jaredharman/] =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ [https://www.linkedin.com/in/ian-gatzke/] - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting [https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting] =============== Highlights: 00:00 — Setup & First Question 01:07 — Launching New Ideas 03:51 — Customer Language 05:01 — What Brand Means 07:06 — Finding Differentiators 09:22 — Getting More Specific 10:58 — Niche Campaigns 12:30 — Innovation Through Brand 13:49 — Experiential Marketing 15:49 — Jared’s Core Principles 18:35 — Asking for Help 19:33 — Relationship-Based Service 22:00 — Service Differentiation 24:10 — Building Client Trust 26:22 — Setting Expectations 28:43 — Customer Frustration 30:32 — Underpromise, Overdeliver 32:00 — Where to Find Jared 33:49 — Jared’s Billboard Message