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Tactical & Practical

Podcast door Nate Lagos

Engels

Business

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Over Tactical & Practical

Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.

Alle afleveringen

96 afleveringen

aflevering Country Music Meets Creative Strategy artwork

Country Music Meets Creative Strategy

The most valuable copywriting inspiration I've ever gotten is from songwriters. They're the best at writing in a way that makes people feel something. They're excellent at making the aspirational feel within reach. They're better than any marketer at making people feel at home, and comfortable in their lyrics. Great advertising should aspire to do those things too. So, in this episode, I share 3 songs that taught me how to speak to our customers with more familiarity, how to hype up our customers without being too cheesy or on the nose, and how to bring an aspirational lifestyle to appear within reach to our customers if they use your product. This episode is brought to you by Intelligems.io so you can test copy, content, prices, and offers all across your shopify site to make more money! Sign up for my copywriting skool here: https://www.skool.com/bottomsup/about

21 mei 2026 - 19 min
aflevering Bottom's Up Copywriting (I want to write copy for you) artwork

Bottom's Up Copywriting (I want to write copy for you)

Since I'm taking some time off from full time employment, my entire steak & whiskey budget is now dependent on freelance work... So, I'm going to market my freelance services the way I wish freelancers & agencies marketed to me while I was on the brand side. Which means... 1. I won't make you hop on a call if you don't want to, I'll explain everything in this podcast. 2. I won't gatekeep my process, I'll lay it out in detail. If you have an internal team that are experienced & talented copywriters, & they have the spare time to adopt new processes, you can send them this and you can execute on it without paying me a dime. You're welcome. 3. I won't charge bigger brands bigger retainers just because they can afford it. The price is the price is the price, and I explain in this episode why my flat fee (no percentage of spend bullshit) is a no brainer and you're guaranteed to make a ton of money off my work. Who's ready to write better copy & make more money?

6 mei 2026 - 17 min
aflevering Why Split Testing Doesn't Work For Some Of You artwork

Why Split Testing Doesn't Work For Some Of You

Some of you have spent a year split testing on your website and don't have anything to show for it... and I think I know why. I ran a headline test on a landing page. The control variant was a very evidence-based, authority / credibility kinda headline. The variant that won the split test, and increased CVR by 48%, was on the other end of the spectrum, it was very emotional & benefit driven. THAT DOESN'T MEAN I SHOULD JUST SET THAT HEADLINE LIVE AND FORGET IT. All the results of that split test tells us is that CURRENTLY, our ads are doing a better job of bringing emotional buyers to our website. It means that we're NOT good at bringing logical buyers into our funnel. So now, my job is to create two separate funnels for the same product, one that appeals to emotional, benefit driven buyers, and the other that appeals logical buyers. Split testing should teach you how to grow your TAM, not just increase conversion rate for one specific cohort of your target market.

24 apr 2026 - 6 min
Super app. Onthoud waar je bent gebleven en wat je interesses zijn. Heel veel keuze!
Super app. Onthoud waar je bent gebleven en wat je interesses zijn. Heel veel keuze!
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