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The Activation Lab

Podcast door Heartbeat Clinical Research

Engels

Technologie en Wetenschap

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Over The Activation Lab

Clinical research moves forward when people do. The Activation Lab dives into what it takes to activate patients in their care journey—breaking down the strategies, insights, and real-world approaches that drive engagement and participation.

Alle afleveringen

7 afleveringen

aflevering Hearts of Sunset Park as a Community Engagement Case Study artwork

Hearts of Sunset Park as a Community Engagement Case Study

What happens when clinical research stops being transactional and starts becoming part of the neighborhood? In this episode, we go on the ground in Sunset Park, Brooklyn—Heartbeat’s first pilot location of the Hearts Of project. Skylar is joined by Sasha Sakay, Senior Strategy Manager at Heartbeat, to explore what it really takes to build trust at the community level, why showing up consistently matters, and how early activation can change the future of trial participation. You’ll hear real examples of how we translate community conversations into tangible value—like localized health resource maps and culturally relevant produce guides. Head to www.weareheartbeat.com/clinical-research and fill out the contact form, and mention HEARTSOF if you are interested in finding out how you and your teams can get involved.

25 jul 2025 - 30 min
aflevering Fixing the Wrong Fire: Talking Rescue with Brett DiSanto artwork

Fixing the Wrong Fire: Talking Rescue with Brett DiSanto

Everyone in clinical research knows the scramble: enrollment stalls, pressure builds, and suddenly a study is in “rescue.” But what if the real issues start long before that moment? In this episode of The Activation Lab, Skylar Moore sits down with Brett DiSanto, Account Director at Heartbeat Clinical Research, to unpack the truths no one says out loud about rescue studies. From upstream missteps to sponsor panic, they break down what actually derails trials, and how activation can turn things around. You’ll hear how behavioral friction, unrealistic timelines, and outdated recruitment playbooks often mask the real problem: a failure to activate. And why the most effective rescue strategies don’t start with more ads—they start with understanding people. Whether you’re mid-rescue or trying to avoid one, this episode offers a fresh, actionable lens for rethinking trial success. Want help diagnosing the root cause of your enrollment issues? Visit www.weareheartbeat.com/clinical-research [http://www.weareheartbeat.com/clinical-research] and use code ACTIVATE RESCUE in your contact form to get a free activation rescue audit—a fast, no-risk way to uncover what’s really blocking progress.

7 mei 2025 - 25 min
Super app. Onthoud waar je bent gebleven en wat je interesses zijn. Heel veel keuze!
Super app. Onthoud waar je bent gebleven en wat je interesses zijn. Heel veel keuze!
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