The Art of Giving a F*ck

How to personalize? The basics of researching different types of prospects.

I'm continuing the conversation about the process of personalization, the way we access the information we need and how it changes depending on who our prospect is. Here's what I touch on in this episode: * finding information for personalization, * the types of content to pay attention to, * how to personalize when your prospect is an employee, * how to personalize when your prospect is the CEO, * how to personalize when your prospect is an entrepreneur, * why website is one of the most valuable resources. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - The theme song of my podcast is called "Тема Прошлого Лета" by Tequillajazzz, used with permission. Listen on Spotify [https://open.spotify.com/track/5BVNr8hyuds1hASttyfUdv?si=9dc2f484cca141a0]. Visit the official website [https://sophiahroom.ca/the-art-of-giving-a-fuck-podcast] of "The Art of Giving a F*ck"! If you have any questions or comments for me, reach out via Linkedin [https://www.linkedin.com/in/sophia-hroom/] or e-mail sophia@hroom.ca [sophia@hroom.ca]. Thanks for checking out this episode! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

How to personalize? The most effective components of a personalized message.

Today's topic: the main components of a personalized message. Here's what I touch on in this episode: * how versatile personalization as a method really is, * a quick note about why you better be active on Linkedin, * what does a personalized Linkedin connection request look like, * the basics of introducing yourself in the first interaction, * why does your occupation need to be relevant to your prospect, * component #1 or what you and your prospect have in common, * Chris Voss, his book and the quote about the similarity principle, * component #2 or finding what matters to your prospect, * what to talk about with your prospect and how to approach it, * component #3 or bringing value to your current and potential clients, * bits of wisdom about what it takes to personalize and how it affects trust - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - The theme song of my podcast is called "Тема Прошлого Лета" by Tequillajazzz, used with permission. Listen on Spotify [https://open.spotify.com/track/5BVNr8hyuds1hASttyfUdv?si=9dc2f484cca141a0]. Visit the official website [https://sophiahroom.ca/the-art-of-giving-a-fuck-podcast] of "The Art of Giving a F*ck"! If you have any questions or comments for me, reach out via Linkedin [https://www.linkedin.com/in/sophia-hroom/] or e-mail sophia@hroom.ca [sophia@hroom.ca]. Thanks for checking out this episode! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Why you BETTER learn to personalize. The most valuable advice I can give.

In this episode I talk about the benefits of personalization. Here's what I touch on: * humans who HAPPEN to offer services - what's that all about, * meet new character - your imaginary neighbor Carol, * how personalization helps us remain human in the eyes of our prospects, * the endless benefits of personalization, * number 1 reason why you better learn to personalize - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - The theme song of my podcast is called "Тема Прошлого Лета" by Tequillajazzz, used with permission. Listen on Spotify [https://open.spotify.com/track/5BVNr8hyuds1hASttyfUdv?si=9dc2f484cca141a0]. Visit the official website [https://sophiahroom.ca/the-art-of-giving-a-fuck-podcast] of "The Art of Giving a F*ck"! Stats taken from 2021 McKinsey report [https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying] and Twilio’s 2022 State of Personalization report [https://segment.com/growth-center/customer-personalization/]. If you have any questions or comments for me, reach out via Linkedin [https://www.linkedin.com/in/sophia-hroom/] or e-mail sophia@hroom.ca [sophia@hroom.ca]. Thanks for checking out this episode! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Why does personalization actually work?

In this episode we talk about what makes personalization so effective. Here's what I touch on: * findings of a study on preference for personalization, * a unexpected quote about one-to-one personalization, * how our self-centeredness fuels desire for personalized interactions, * the link between personalization and brand humanization - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - The theme song of my podcast is called "Тема Прошлого Лета" by Tequillajazzz, used with permission. Listen on Spotify [https://open.spotify.com/track/5BVNr8hyuds1hASttyfUdv?si=9dc2f484cca141a0]. The articles and quotes mentioned in this episode are from Hubspot [https://blog.hubspot.com/marketing/psychology-personalization] and Segment [https://segment.com/growth-center/customer-personalization/]. Visit the official website [https://sophiahroom.ca/the-art-of-giving-a-fuck-podcast] of "The Art of Giving a F*ck"! If you have any questions or comments for me, reach out via Linkedin [https://www.linkedin.com/in/sophia-hroom/] or e-mail sophia@hroom.ca [sophia@hroom.ca]. Thanks for checking out this episode! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

What is one-to-one personalization?

Here's what I touch on in the first episode: * the definitions of personalization, * the difference between "one-to-one" personalization vs "one-to-many", * marketing message standard today vs 10 years ago, * personalization done wrong - example of personalization "attempt", * what does truly personalized message look and feel like w/ example, * why is personalization the art of giving a fuck - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - The theme song of my podcast is called "Тема Прошлого Лета" by Tequillajazzz, used with permission. Listen on Spotify [https://open.spotify.com/track/5BVNr8hyuds1hASttyfUdv?si=9dc2f484cca141a0]. Visit the official website [https://sophiahroom.ca/the-art-of-giving-a-fuck-podcast] of "The Art of Giving a F*ck"! Also, one of the definitions of personalization is taken from this article [https://www.zendesk.com/blog/complete-guide-personalization/#What%20is%20personalization?] on Zendesk. If you have any questions or comments for me, reach out via Linkedin [https://www.linkedin.com/in/sophia-hroom/] or e-mail sophia@hroom.ca [sophia@hroom.ca]. Thanks for checking out this episode! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.