The Business Built Me

You're an early-stage female entrepreneur sitting on a goldmine of knowledge you can't quite bring yourself to charge for. You wonder why it comes so easily to everyone else. You've been building something for months, maybe longer. You know you're good at what you do. You've helped people for free and watched it change their lives. But every time you get close to charging for it, showing up fully, being seen, something stops you.You tell yourself you just need one more testimonial. A better website. More confidence. More time.You have been saying this for longer than you'd like to admit.I've been there. Building my business didn't just build revenue, it cracked open every fear I'd been carrying. Every pattern I'd been running. I learned that every block in my business was just a pattern I'd been running my whole life. When I finally looked at that honestly, everything changed.The Business Built Me is the podcast for women in their first year of entrepreneurship who are starting to realise this is bigger than business. The fear of visibility, the preparation loop, the self-doubt, the worth wound runs deeper than strategy. And nobody's talking about it.I'm Erica, online business coach, former nurse, solo parent, and the woman who signed 22 high ticket clients in her first year while building in the hardest season of her life.This isn't a strategy podcast. It's the inner work nobody posts about. And it's the conversation that changes everything.