The Car Guy Simple Podcast

Episode 19 - Talking Automotive Advertising with PMD’s Art Director Gianna Azzinnari

Send us Fan Mail [https://www.buzzsprout.com/2541555/fan_mail/new] Car Guy Simple is powered by the Automotive Advertising Agency “PMD”, and in this episode we welcome PMD’s Art Director Gianna Azzinnari to talk about Branding and Creative in the Dealer Space. And in the 2nd half of our episode Joe answers the questions our viewers have sent in, so please keep sending them in.t A lot of people think that Dealership branding hasn’t really changed in decades, but the truth couldn’t be more different. Gianna talks with Joe about how style and branding has shifted to allow dealers to focus more on them and why to buy from a specific rooftop, how to cut through the clutter of endless auto ads, and most importantly what dealer’s need to STOP doing! In the 2nd half of our episode we open the Mail Bag and Joe answers your questions! Don’t let High MSRP and a lack of manufacturer incentives stop your sales, determine THE RIGHT WAY how to identify what zip code markets are most effective for your dealership’s future sales, and drive traffic into your service department all week long! Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better the industry does better! Car Guy Simple is Powered by PMD! A Full-Service Ad-Agency dedicated solely to automotive advertising. EPISODE CREDITS: Produced by PMD Artwork designed by PMD Additional music licensed through iStock Be sure to follow our social media!

Episode 18- Reaching the Hispanic Market with Dave Gallego of Telemundo

Send us Fan Mail [https://www.buzzsprout.com/2541555/fan_mail/new] Your Host Joe of Car Guy Simple sits with Dave Gallego; Automotive Executive and Area Manager at NBC Universal and Telemundo, to discuss reaching the Hispanic Market at your dealership. Out with the old and in with the new! Dave and Joe discuss the old outdated tropes for reaching an ever-growing market in America, and give you the real insight to reach an important Demographic! Treat your customers right and your sales will reward you, this is an episode your dealership cannot afford to miss out on. Learn the right ways to reach the Hispanic Market and why its such an important market. Changing Dealer perceptions on what works and what does not work Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better the industry does better! Car Guy Simple is Powered by PMD! A Full-Service Ad-Agency dedicated solely to automotive advertising. EPISODE CREDITS: Produced by PMD Artwork designed by PMD Additional music licensed through iStock Be sure to follow our social media!

Episode 17: The Art of Upselling

Send us Fan Mail [https://www.buzzsprout.com/2541555/fan_mail/new] Having spent over 50 years in the Auto Industry and over 2 decades in Auto Sales Training, Joe gives you the tools to do more than just boost your sales. In this Episode of Car Guy Simple Joe goes over important topics to boost your dealerships sales, showroom traffic, mixed ops, and more! In this industry simply closing a deal can be tough, it's time to learn how to do more! Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better the industry does better! Car Guy Simple is Powered by PMD! A Full-Service Ad-Agency dedicated solely to automotive advertising. EPISODE CREDITS: Produced by PMD Artwork designed by PMD Additional music licensed through iStock Be sure to follow our social media!

Episode 16: Discussing Modern Day TV and OTT with Bill Chambers of Optimum Media

Send us Fan Mail [https://www.buzzsprout.com/2541555/fan_mail/new] Joe sits down with Bill Chambers of Optimum Media to discuss how you can more effectively target your audience and find the RIGHT customers. As media has changed and reaching your targeted audience has Optimum Media has shifted ways to better analyze who your customers are, where they are, and how to zero in on them with effective ad spends that won’t break your budget. Listen in and learn how Optimum can be the perfect partner for your dealership, extending well beyond just traditional cable television into web and OTT marketing. Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better the industry does better! Car Guy Simple is Powered by PMD! A Full-Service Ad-Agency dedicated solely to automotive advertising. EPISODE CREDITS: Produced by PMD Artwork designed by PMD Additional music licensed through iStock Be sure to follow our social media!

Episode 15: Talking the State of the Auto Industry and Answering YOUR Questions

Send us Fan Mail [https://www.buzzsprout.com/2541555/fan_mail/new] Sit back and buckle up as Joe does a deep dive of the Auto Industry as we exit Q1 of 2026 and get into Q2. It’s important to discuss the challenges that we as dealers and service specialists are facing in this tumultuous time. It’s important to figure out how to discuss Leasing Vs Financing, especially in a time when vehicles cost more than ever. Changing who we discuss the value proposition can be the key to converting people who have never leased before. And then Joe answers YOUR QUESTIONS. We’ve had a lot of messages sent to us and Joe has some advice for you to take to your dealership! Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better the industry does better! Car Guy Simple is Powered by PMD! A Full-Service Ad-Agency dedicated solely to automotive advertising. EPISODE CREDITS: Produced by PMD Artwork designed by PMD Additional music licensed through iStock Be sure to follow our social media!