The CLO Talks

How to Attract and Engage B2B Customers

Why your ideal customers are not noticing you today? Your ideal customers are not noticing you today because you are just like others. You don't provide quick value to your leads in the first interaction. You do provide them some passive content in the form of blogs or webinars which actually gives them a lot of gyaan but not the real value upfront. In your later interactions, you become too salesy which unfortunately takes them away from your brand. Let’s resolve this problem in this episode. Let us go to the Next Level of Content Marketing which will be help you stand out and win the hearts of your ideal customers. After the successful launch of our Newsletter “The CLO Journal” with 2100+ subscribers, we are delighted to launch this Podcast “The CLO Talks”. Both the Newsletter as well as Podcast will help you to use Learning for REAL Business outcomes. It will enable you to reposition your L&D like R&D and scale up your business using Learning Funnels. The newsletter will cover the ‘Theory’ part and will be ‘Formal’ and ‘Process’ focused. The Podcast will cover the ‘Practical’ part, will be ‘Casual’ and ‘People’ focused. Do SUBSCRIBE/FOLLOW BOTH at the channels of your choice. We are available on all major Newsletters & Podcast Distributors. Find ALL the relevant links at this SINGLE Link : https://linktr.ee/chanakyajoshi This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theclojournal.substack.com [https://theclojournal.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Podcast 14 : How we should look at AI

In the last episode, we found out the problems with a typical old styled sales funnel, How we should forget Sales Funnels as they focus only on customers, which only means Revenue to many, and start focusing on ALL Stakeholders, which in reality is focusing on your BUSINESS. You must Use Learning Funnels in this digital era to scale up your business. Yes, it is possible. In fact anything is possible today with AI coming in picture and growing stronger and stronger. In this episode, let’s talk about how we should look at AI. It has been taking baby steps for last 30 odd years but suddenly in last 5 months, with ChatGPT coming in, it has take a really BIG leap. Suddenly it looks like real AI. Let’s talk about how we should look at AI in this episode. Let's discuss about the Pros and Cons of AI on our businesses, societies and ourselves and how we should deal with it! How we should approach AI to start with. Should we fear it like a monster or embrace it like a Genie? After the successful launch of our Newsletter “The CLO Journal” with 2100+ subscribers, we are delighted to launch this Podcast “The CLO Talks”. Both the Newsletter as well as Podcast will help you to use Learning for REAL Business outcomes. It will enable you to reposition your L&D like R&D and scale up your business using Learning Funnels. The newsletter will cover the ‘Theory’ part and will be ‘Formal’ and ‘Process’ focused. The Podcast will cover the ‘Practical’ part, will be ‘Casual’ and ‘People’ focused. Do SUBSCRIBE/FOLLOW BOTH at the channels of your choice. We are available on all major Newsletters & Podcast Distributors. Find ALL the relevant links at this SINGLE Link : https://linktr.ee/chanakyajoshi This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theclojournal.substack.com [https://theclojournal.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Podcast 13 : Forget about Sales Funnels, think of Learning Funnels

In the last episode, we found out how to How to prevent business failure, by Identifying early symptoms of potential harmful problems, i.e. symptoms should you look for to avoid any major problem that might pop up in future. Find out early signs will help you take actions proactively so that your organization runs smoothly. In this episode, let’s re-look at the CORE and find out How exactly are we going to use Learning for REAL Business Outcomes. We have covered a lot of ground by now. Let's recap. We started with our goal of using learning for REAL business outcomes few weeks back. We then launched our Corporate OutLearning Practice [https://getaconnect.in/for-corporates/] (COP), Explored the future trends and found out their impact on our business model, found out our new competitive advantage/s and built our new Capability Model which led us to create our own Corporate Playbooks [https://getaconnect.in/use-case-corporate-playbooks/] for all our identified Core Capabilities. We then did the Troubleshooting of our Organization to find out where our existing things are broken and how we can work on them using Learning. We have surely covered a lot of distance. But our job will not bear fruits unless we convert all this into our Learning Funnels. Hence, in this episode, we will learn about Learning Funnels so that we institutionalize them and use them to scale up your business. After the successful launch of our Newsletter “The CLO Journal” with 2100+ subscribers, we are delighted to launch this Podcast “The CLO Talks”. Both the Newsletter as well as Podcast will help you to use Learning for REAL Business outcomes. It will enable you to reposition your L&D like R&D and scale up your business using Learning Funnels. The newsletter will cover the ‘Theory’ part and will be ‘Formal’ and ‘Process’ focused. The Podcast will cover the ‘Practical’ part, will be ‘Casual’ and ‘People’ focused. Do SUBSCRIBE/FOLLOW BOTH at the channels of your choice. We are available on all major Newsletters & Podcast Distributors. Find ALL the relevant links at this SINGLE Link : https://linktr.ee/chanakyajoshi This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theclojournal.substack.com [https://theclojournal.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Podcast 12 : How to prevent business failure

In the last episode, we found out how you can Make your Company, A GREAT COMPANY! How we can copy the BEST practices from sports and build Corporate Playbooks, what corporate playbooks should cover and what are the different types of playbooks that you can create. At the least, you should build extremely comprehensive Corporate Playbooks [https://getaconnect.in/use-case-corporate-playbooks/] for all your identified Core Capabilities! That will surely help you take one step ahead to make your company a GREAT Company. We have covered a lot of ground by now. In this episode, let’s take a step back. Because we have been working on future trends, their impacts on our business model, our strategy to counter them, but while doing all of this our company is still running. Knowingly and unknowingly, we are already committing some mistakes and few of them, might harm us in future. Hence, in this episode, we will identify early symptoms of potential harmful problems. What symptoms should you look for to avoid any major problem that might pop up in future? We will find out early signs will help you take actions proactively so that your organization runs smoothly. After the successful launch of our Newsletter “The CLO Journal” with 2100+ subscribers, we are delighted to launch this Podcast “The CLO Talks”. Both the Newsletter as well as Podcast will help you to use Learning for REAL Business outcomes. It will enable you to reposition your L&D like R&D and scale up your business using Learning Funnels. The newsletter will cover the ‘Theory’ part and will be ‘Formal’ and ‘Process’ focused. The Podcast will cover the ‘Practical’ part, will be ‘Casual’ and ‘People’ focused. Do SUBSCRIBE/FOLLOW BOTH at the channels of your choice. We are available on all major Newsletters & Podcast Distributors. Find ALL the relevant links at this SINGLE Link : https://linktr.ee/chanakyajoshi This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theclojournal.substack.com [https://theclojournal.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Podcast 11 : What Makes a Company Great?

In the last episodes, we found out the impact of external trends on your business model, identified key capabilities that will make your company outperform. These Capabilities will be nothing but your Competitive Advantage. We also learnt how to build those capabilities into your organization so that you can deliver your competitive advantage on the ground. To make this systematic, we learnt how to build a Capability Model for your organization. It is going to help you manage your capabilities much better, focus on Core Capabilities and avoid spending unnecessary energies on capabilities which should be outsourced. In this episode, let us go to the next step and find out how we can institutionalize execution of these business capabilities and make your company a GREAT COMPANY. After the successful launch of our Newsletter “The CLO Journal” with 2100+ subscribers, we are delighted to launch this Podcast “The CLO Talks”. Both the Newsletter as well as Podcast will help you to use Learning for REAL Business outcomes. It will enable you to reposition your L&D like R&D and scale up your business using Learning Funnels. The newsletter will cover the ‘Theory’ part and will be ‘Formal’ and ‘Process’ focused. The Podcast will cover the ‘Practical’ part, will be ‘Casual’ and ‘People’ focused. Do SUBSCRIBE/FOLLOW BOTH at the channels of your choice. We are available on all major Newsletters & Podcast Distributors. Find ALL the relevant links at this SINGLE Link : https://linktr.ee/chanakyajoshi This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theclojournal.substack.com [https://theclojournal.substack.com?utm_medium=podcast&utm_campaign=CTA_1]