The Content Combo

Uncovering Great Stories Within Your Organisation

Join hosts Thomas Elliott and Cal Wong in this episode of the Content Combo podcast as they explore the nuances of unearthing and embracing authentic stories within organisations. Gain insights into using social media and platforms like LinkedIn to identify potential storytellers, and learn the importance of building trust and psychological safety when capturing these narratives on film. The discussion delves into how stories of individuals, like Tata from Indonesia and a deaf employee in Malaysia, reveal powerful journeys of overcoming personal and systemic challenges. The hosts emphasise the need for organisations to acknowledge and address internal challenges to construct honest diversity and inclusivity stories. They discuss the significance of maintaining integrity in storytelling and involving subjects in the approval process to ensure authentic representation. Tune in to discover how genuine storytelling not only uplifts individuals within your organisation but also enhances brand perception, fostering an environment of pride and recognition among employees.

Mastering Thought Leadership Videos: Overcoming Fears and Challenges

In this episode of the Content Combo, hosts Thomas Elliott (Executive Producer for Hong Kong and Greater China @ Casual) and Cal Wong (Senior Creative Producer @ Casual) dive into the art and challenges of creating impactful thought leadership videos for leading brands. They discuss the prevalent fears associated with media representation, the urgency and frequency of delivering messages in a fast-paced digital world, and how to maintain quality and authenticity while doing so. Discover strategies to overcome these hurdles, the importance of understanding your audience, and the need to tailor communication effectively for various platforms. Join us as we explore how to position leaders as authoritative and engaging figures in today's mobile-first culture.