The Customer's Couch

Episode 3: Role Theory and User Personas Part 2

In this session, using role theory as a framework, I explore several research techniques that you can use to construct and scale your user personas.

Episode 2: Qualitative Research - Projective Techniques

In this episode, I review project techniques in qualitative research.

Episode 1: Understanding the Problem

In this episode I discuss three techniques that you can use to get to the essence of any business problem.