The eCom Growth Show

Ep. 74 Why International Amazon Influencers Struggle and the System Fixing It

International Amazon influencers are approved, ready, and motivated, but many still can’t access the US products that drive the highest commission opportunities. In this episode of The eCom Growth Show, Danan Coleman talks with Omar Ortiz, Founder of UnboxLane, about the gap holding international creators back from scaling inside the Amazon Influencer Program. Omar breaks down why Creator Connections is such a major income opportunity, why geography creates a massive barrier for creators outside the US, and how UnboxLane helps solve it by receiving products, filming Amazon-compliant unboxings, and delivering the footage creators need to upload and earn. If you’re an international Amazon influencer looking to build real commission income without handling US shipping, filming, or production yourself, this episode is for you. 📢 Special Offer: Listeners of The eCom Growth Show get their first UnboxLane video completely free. Grab your spot here: https://unboxlane.com/creators [https://unboxlane.com/creators] 🔗 Connect with Omar Ortiz / UnboxLane: YouTube: www.youtube.com/@Omar-unbox [http://www.youtube.com/@Omar-unbox] Website: https://unboxlane.com/creators [https://unboxlane.com/creators] 🕰️ Timestamps: 00:00 Intro 00:57 Why this episode matters for Amazon influencers 02:16 How Omar discovered the international creator problem 03:17 Can brands use UnboxLane too? 04:44 How to become an Amazon influencer 07:38 What it takes to build Amazon influencer income 09:06 Why Creator Connections matters 11:35 How UnboxLane works 13:26 Why the US Amazon market is still the biggest opportunity 15:51 How creators should choose products 19:29 Free first video offer for listeners 22:10 Omar’s pricing philosophy and final thoughts #TheeComGrowthShow #AmazonInfluencer #UnboxLane KEEP IN TOUCH: 🔗 LinkedIn: https://www.linkedin.com/in/danancoleman [https://www.linkedin.com/in/danancoleman] 📸 Instagram: https://www.instagram.com/ecomgrowthshow [https://www.instagram.com/ecomgrowthshow] 👥 Facebook: https://www.facebook.com/TheeComGrowthShow [https://www.facebook.com/TheeComGrowthShow] 🐦 X (Twitter): https://x.com/eComGrowthShow [https://x.com/eComGrowthShow] YouTube: https://www.youtube.com/@eComGrowthShow [https://www.youtube.com/@eComGrowthShow] Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com [https://ecomtriage.com]] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Ep. 73 How Can eCommerce Brands Take Back Control of Product Discovery From AI?

AI search is changing how shoppers discover products, and eCommerce brands that rely only on traditional SEO or Amazon traffic may be at risk of becoming invisible. In this episode of The eCom Growth Show, Danan Coleman sits down with Adrian Nikolov, Founder of Haide Digital, to break down how platforms like ChatGPT, Claude, Perplexity, and Google’s AI Mode decide which brands, products, and sources get recommended. Adrian explains why the future of organic growth is no longer just about ranking on page one of Google. It’s about being cited, trusted, and retrievable across AI-powered search systems. From topical authority and Reddit mentions to server-side rendering, product schema, and Google’s Shopping Graph, this episode gives eCommerce brands a practical look at what they need to build now to stay visible as AI reshapes product discovery. You’ll learn why YouTube, Reddit, reviews, third-party mentions, and clean website infrastructure matter more than ever, and how brands can start auditing their visibility inside LLMs today. 🔗 Connect with Adrian Nikolov LinkedIn: https://www.linkedin.com/in/adrian-nikolov/ Instagram: https://www.instagram.com/haide.digital/ Facebook: https://www.facebook.com/wearehaidee Website: https://haide.digital ⏱️ Timestamps 00:00 – Introduction to Adrian Nikolov and Haide Digital 01:19 – Adrian’s background in organic search 02:04 – Why Haide Digital was built for the future of search 03:05 – How AI finds and recommends products 04:14 – Why AI search is different from traditional Google results 08:09 – Topical authority and search everywhere optimization 09:28 – Why YouTube and Reddit matter for AI visibility 12:04 – How brands become invisible to AI search 12:59 – Blocking LLM crawlers and Cloudflare settings 14:14 – Why heavy JavaScript can make your website unreadable 15:09 – The trust problem: reviews, mentions, and third-party presence 21:17 – Google’s Shopping Graph and the future of agentic shopping 24:30 – What eCommerce brands should focus on now 30:16 – How to test your brand visibility inside LLMs 32:33 – Why product schema and structured data matter 33:55 – Final advice for brands preparing for AI search 34:11 – Where to connect with Adrian #TheeComGrowthShow #AISearch #eCommerceSEO KEEP IN TOUCH: 🔗 LinkedIn: https://www.linkedin.com/in/danancoleman 📸 Instagram: https://www.instagram.com/ecomgrowthshow 👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShow YouTube: https://www.youtube.com/@eComGrowthShow Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Ep. 72 The Community Blueprint

What does it really take to build a thriving eCommerce community? In this episode of The eCom Growth Show, Danan Coleman talks with Matt Holman, Founder and CEO of Commerce Catalyst, about how he turned a small marketer meetup into a network of over 1,000 eCommerce professionals. Matt shares why community should start with genuine relationships, not sales pitches, and how consistency, value-first events, and clear purpose can turn a simple gathering into a powerful growth engine. You’ll learn why the best communities are built around real needs, how to keep people engaged long-term, and why helping first often creates stronger business opportunities later. 🔗 Connect with Matt Holman LinkedIn: https://www.linkedin.com/in/holman-matthew/ Commerce Catalyst LinkedIn: https://www.linkedin.com/company/commerce-catalyst/ Instagram: https://www.instagram.com/commerce_catalyst_co/ Newsletter: https://tinyurl.com/CommerceCatalyst Slack Group: https://form.typeform.com/to/fKSJhbKs?utm_source=XL%20PR%20-%20Ecom%20Growth%20Show&utm_medium=XL%20PR%20-%20Ecom%20Growth%20Show&utm_campaign=XL%20PR%20Podcasts ⏱️ Timestamps 00:00 – Welcome to The eCom Growth Show 00:35 – How Matt Holman got into community building 03:14 – Why building community matters 07:57 – The first steps to building a strong community 10:32 – Why value should come before selling 17:01 – How community builds trust and solves real problems 19:14 – What keeps people coming back 22:26 – Building a community vs. chasing an event business 31:24 – Events that serve the real needs of a community 36:11 – How to join the Commerce Catalyst Slack community 37:11 – Closing thoughts #TheeComGrowthShow #CommerceCatalyst #eCommerceCommunity KEEP IN TOUCH: 🔗 LinkedIn: https://www.linkedin.com/in/danancoleman 📸 Instagram: https://www.instagram.com/ecomgrowthshow 👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShow YouTube: https://www.youtube.com/@eComGrowthShow Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Ep. 71 Stop Guessing: How to Know What Your Customers Actually Want Before You Launch

Most brands think they know what their customers want. They don’t. In this episode of The eCom Growth Show, Danan Coleman sits down with Justin Chen, co-founder of PickFu, to break down how top brands are removing guesswork and making smarter decisions before they launch. From Amazon listings to product packaging, brand names, and even game design. Justin shares how real human feedback is helping businesses validate ideas, avoid costly mistakes, and move faster with confidence. If you’re relying on gut instinct, copying competitors, or “hoping it works”… this episode will challenge everything you think you know. You’ll learn: ◦ Why most Amazon sellers get their main image wrong (and how to fix it) ◦ The hidden flaw in relying only on A/B testing ◦ How to get unbiased customer feedback that actually converts ◦ How AI is changing consumer research workflows ◦ Why testing BEFORE launch is the biggest competitive advantage today This is a must-watch for any eCommerce brand that wants to stop guessing and start winning. 🔗 Connect with Justin Chen Website: https://www.pickfu.com LinkedIn: https://www.linkedin.com/in/justinchen Email: justin@pickfu.com 👉 Want to try PickFu? Use code DANAN for 50% off your first poll! ⏰ Timestamps 00:00 Introduction & Justin’s background 00:40 How PickFu was born from a real problem 02:42 The biggest mistake sellers make (not testing) 03:50 Why your “favorite” creative usually loses 04:49 How to avoid biased survey questions 06:42 How AI is changing consumer research 09:05 PickFu vs Amazon A/B testing 11:11 When you can skip split testing entirely 11:41 What onboarding with PickFu looks like 13:11 Pricing model explained (pay-as-you-go) 16:09 Real-world use cases beyond Amazon 18:42 AI workflows + PickFu integration 20:36 How to get started (step-by-step) 22:06 Support, onboarding, and team training 23:16 Final thoughts + 50% discount code #TheeComGrowthShow #eCommerceGrowth #PickFu KEEP IN TOUCH: 🔗 LinkedIn: https://www.linkedin.com/in/danancoleman 📸 Instagram: https://www.instagram.com/ecomgrowthshow 👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShow YouTube: https://www.youtube.com/@eComGrowthShow Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Ep. 70 How He Collected Over 100K and Stopped Chinese Knockoffs on Amazon

Copycats are stealing your sales, but what if IP enforcement could become a hidden growth channel for your ecommerce brand? In this episode of The eCom Growth Show, Danan Coleman sits down with Alan Li, Co-founder of CopyCatch.AI, to talk about how eCommerce brands can fight back against copycats, counterfeiters, and marketplace infringers on Amazon, Walmart, eBay, Etsy, Temu, and more. Alan shares how copycats helped crush one of his brands from $7M in annual revenue down to $1.5M, why basic DMCA takedowns often fail, and how he later used contingency-based Schedule A lawsuits to collect over $100K+ in settlements while doubling his Amazon revenue after removing copycats. They also cover why IP protection is more than legal defense, it can become a serious growth lever for brands losing revenue to knockoffs. Alan explains how copyrights, trademarks, trade dress, AI-powered evidence collection, and attorney-led enforcement can help small-to-mid-sized eCommerce brands reclaim stolen market share. If your products, images, packaging, or brand identity are being copied online, this episode is a must-watch. 🔗 Connect with Alan Website: https://copycatch.ai LinkedIn: https://www.linkedin.com/in/alan-li-359456185 Email: alan@copycatch.ai Free IP Infringement Case Evaluation: https://forms.gle/s5AMaSuAy7zgQq517 (Don’t forget to mention The eCom Growth Show!) ⏱️ Timestamps 00:00 Introduction 00:50 Meet Alan from CopyCatch.AI 01:20 Alan’s eCommerce background 02:50 How copycats destroyed a $7M brand 04:10 Building a viral home goods brand 05:00 Copycats flood Amazon, Walmart, eBay, and Temu 06:00 Why marketplace takedowns often fail 08:44 What DMCA means 09:10 Why DMCA is outdated for modern eCommerce 11:38 Finding an attorney who could actually help 12:46 How Alan collected over $100K in settlements 14:06 Why copyrights matter for enforcement 16:00 Trademark, copyright, and trade dress explained 19:20 Why IP enforcement is a hidden growth channel 21:14 How removing copycats doubled Amazon sales 24:01 Why DMCA takedowns can be a waste of time 28:03 How Schedule A lawsuits work 29:37 How CopyCatch.AI uses AI for enforcement 31:24 What brand owners need to do to start 34:12 Alan’s free consultation offer 35:06 Where to connect with Alan #TheeComGrowthShow #AmazonSellers #CopyCatchAI KEEP IN TOUCH: 🔗 LinkedIn: https://www.linkedin.com/in/danancoleman 📸 Instagram: https://www.instagram.com/ecomgrowthshow 👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShow YouTube: https://www.youtube.com/@eComGrowthShow Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.