The Elevate Collection Podcast

One Size Fits None: A Global Take on Sports Social Media with Arabella Hibbert-Corkhill

Gen Z doesn’t fall in love with teams the way older generations did and that’s not a problem, it’s a strategy clue. We’re joined by Arabella Hibbert-Corkhill, a social media strategist whose career spans London, New York, Beijing, Hong Kong, Shanghai, and now Washington, DC. That global perspective turns a familiar topic like “fan engagement” into something sharper: culture moves faster than campaigns, and the only way to keep up is to listen harder than you post. We talk about how China’s internet ecosystem shaped Arabella’s love of social, from the reality of Western platform blocks to the innovation of WeChat and Weibo. If you work in digital marketing, brand strategy, or community building, you’ll hear why platform design and cultural norms change everything, and why “one size fits all” social media strategy is usually a quiet failure. From there, we get into modern sports marketing and the question every team asks: how do we reach Gen Z? Arabella breaks down passion points beyond the game itself, including fashion, music, food, and creators, plus why collaborations like Nike and Skims can work when audiences truly overlap. We also dig into cultural sensitivity, why some launches backfire, and how loud comment sections can be both a warning and a superpower. Finally, we unpack NIL and personal branding for athletes, the rise of IRL community, and Arabella’s strongest stance: meet the audience where they are and give creators room to tell your story. If you want smarter social listening, she explains why Reddit belongs in your toolkit. Subscribe, share this with a friend building a brand, and leave a review. What’s one brand move you think Gen Z will never forgive? Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co [https://www.instagram.com/elevatecollection.co]on Instagram along with your host, @alexandriareed.co [https://www.instagram.com/alexandriareed.co] & @Jordanhawkins.co [https://www.instagram.com/jordanhawkins.co] 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Follow @Aspen on Instagram and Tiktok! Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

Power In Privacy: How Pro Athlete Mortgage Lender, David Cline, Builds Trust and Closes Quietly

The loudest flex in sports business might be how quietly the best deals get done. We’re joined by our friend David Cline, a pro athlete mortgage lender who’s built a reputation on discretion, speed, and doing the right thing when nobody’s watching. If you’ve ever wondered how high-profile clients choose who to trust, this conversation breaks down the real signals: privacy-first behavior, disciplined execution, and a team that can handle complexity without drama.  We get into why David prefers curated “socials” over traditional networking, how controlling the guest list changes the quality of relationships, and what “ROI” looks like when you can’t post names, photos, or closings. He shares stories from the field, including how a small detail inside an LLC can accidentally make a purchase public, and why respecting boundaries (no autographs, no clout chasing) is part of elite service in athlete mortgages and luxury real estate.  Then we go tactical on underwriting: signing bonuses, guaranteed money, incentives, short career windows, credit challenges, trades, practice-squad movement, and why reading a contract is a core mortgage skill. We also talk NIL athletes earning serious income at 18 or 19, how predatory rates and “friends” can do real damage, and what it takes to build a personal board of directors early enough to change someone’s future.  If this helped you think differently about privacy, credit, and building the right team, subscribe, share it with someone who works with athletes or high earners, and leave us a review. What’s the biggest money mistake you see young athletes make? Connect with David on Instagram @proathletemortgage  Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co [https://www.instagram.com/elevatecollection.co]on Instagram along with your host, @alexandriareed.co [https://www.instagram.com/alexandriareed.co] & @Jordanhawkins.co [https://www.instagram.com/jordanhawkins.co] 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Follow @Aspen on Instagram and Tiktok! Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

How A Complex Executive Builds Value At The Culture Commerce Intersection

Marketing can either borrow from culture or build with it, and the difference shows immediately. We’re joined by Kirsten Atkinson, SVP of Brand Partnerships and Sales at Complex (West Coast), to talk about what brand partnerships really are when you stop treating them like a transaction and start treating them like long-term brand stewardship. Kirsten walks us through her journey from studying mass media and PR to running huge media budgets at top agencies, then stepping into entertainment and client partnerships before landing at Complex. We dig into the practical side of partnership strategy: starting with the problem a brand is trying to solve, using insight as the connective tissue, and designing campaigns that earn attention through storytelling. She breaks down early partnership thinking with Nissan and Complex, including a Mark Ecko apparel collaboration launched in a fashion context, plus the mindset behind culture-first integrations like the Lexus Black Panther partnership. We also get tactical about how leaders stay relevant in youth culture and the creator economy: scanning social for sentiment, reading comments, getting outside, and building proactive ideas that actually fit the moment. Kirsten shares three simple filters that keep partnership marketing sharp: first to market, innovation, and technology. Finally, we talk legacy, opening doors for creators, and why reaching back to students and young professionals matters if we want this industry to change. If you got value from this conversation, subscribe, share it with someone building partnerships, and leave a review. What’s the best brand collaboration you’ve seen recently, and why did it work? Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co [https://www.instagram.com/elevatecollection.co]on Instagram along with your host, @alexandriareed.co [https://www.instagram.com/alexandriareed.co] & @Jordanhawkins.co [https://www.instagram.com/jordanhawkins.co] 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Follow @Aspen on Instagram and Tiktok! Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

Building A Legacy Through Service And Sports Marketing with Ashley S. Green

Some people climb by getting louder. Ashley S. Green climbs by getting clearer. Ashley is a sports, entertainment, and lifestyle marketing consultant based in Atlanta, and her approach flips the usual playbook: lead with service, protect your identity, and let your work speak before your pitch ever does. We talk about what it really means to be a disruptor in sports marketing and community impact, and why “to thine own self be true” is more than a motto, it’s a career decision you make again and again.  Ashley traces her commitment to service back to Mississippi roots and a family legacy of collective survival and community care, then shares how her years in education and a defining experience student teaching in England shaped her leadership style. From helping families navigate real needs to guiding athletes beyond one-off drives, she explains how impact grows when it’s strategic, relationship-based, and built for the long term.  We also dig into networking in powerful rooms, including why “early pitching” can backfire and how listening, observing, and offering real value creates connections that last. Finally, Ashley calls out a system she’s actively disrupting: the way industries reward logos and big names over independent talent and proven skill. If you care about sports philanthropy, athlete branding, social impact strategy, and building an ecosystem that protects athletes and entertainers from being taken advantage of, you’ll leave with a sharper mindset and practical moves.  Subscribe for more conversations like this, share this with a friend who’s building in sports or entertainment, and leave a review with the biggest takeaway you’re applying next. Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co [https://www.instagram.com/elevatecollection.co]on Instagram along with your host, @alexandriareed.co [https://www.instagram.com/alexandriareed.co] & @Jordanhawkins.co [https://www.instagram.com/jordanhawkins.co] 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Follow @Aspen on Instagram and Tiktok! Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

Tamika Carlton on Real Connection, Reciprocity, and Happiness

What if the quality of your relationships is shaping more of your life than your strategy ever could? In this episode of _Elevate Collection_, Tamika Carlton joins us for a powerful conversation on connection, reciprocity, grief, boundaries, presence, and why meaningful relationships are one of the greatest drivers of happiness, growth, and long-term success. In this episode: * How grief sharpened Tamika’s awareness of others * Why networking often stays too transactional * What makes relationships sustainable over time * The role of reciprocity in healthy connection * How quality relationships impact income and opportunity * Why presence matters more than performance * Protecting your energy with real boundaries * Connection with self before connection with others About Tamika Carlton: Tamika Carlton is a relationship and communications expert, founder of Couples Experience and Tamika Carlton Collective, and host of _The Real Connect_, which launched in January 2025. Her work centers on helping people build stronger personal and professional relationships, and she has been featured by Oprah, Black Enterprise, Hello Seven, and Authority Magazine. Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co [https://www.instagram.com/elevatecollection.co]on Instagram along with your host, @alexandriareed.co [https://www.instagram.com/alexandriareed.co] & @Jordanhawkins.co [https://www.instagram.com/jordanhawkins.co] 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Follow @Aspen on Instagram and Tiktok! Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.