The Global Podscape

What's going on in Nigeria? With Tony (Tony Doe) Onwuchekwa

In this episode of The Global Podscape, I speak with Tony (Tony Doe) Onwuchekwa about the current state of podcasting in Nigeria and the broader African audio ecosystem. We explore how podcasting is growing across Nigeria, the role platforms like Spotify and YouTube play in distribution and discovery, and why monetization remains one of the biggest challenges for creators in the region. Tony also shares insights into audience behavior, local content trends, and what makes the Nigerian market different from podcast ecosystems in Latin America, Europe, and the U.S. We also discuss: * The rise of video-first podcast consumption * How creators are building communities and businesses * The opportunities for international brands entering African podcasting * Why Nigeria could become one of the most important podcast markets globally   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

How Decretum Podcast Became a Massive Podcast in Latin America

In this episode of The Global Podscape, I speak with Susi Cabello, host of Decretum Podcast, one of the most influential podcasts in Mexico and Latin America. We talk about how Decretum started, the evolution of podcasting in Mexico, and how the industry has changed over the last few years. Susi also shares how the show expanded beyond Mexico and started resonating with audiences across Latin America and the U.S. Hispanic market. We also discuss: • The role of YouTube and video in podcast growth • Monetization and the business behind large podcasts • Why certain podcast categories are exploding in Mexico • How audiences engage differently across countries • The opportunities still ahead for creators and advertisers in Latin America Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

What's going on in Venezuela? - with Chris Andrade from Escuela de Nada (Episode in Spanish)

In this episode of The Global Podscape, we dive into one of the most unique and least understood podcast markets in the world. I spoke with Christopher Andrade, co-host of Escuela de Nada—one of the biggest podcasts in Latin America—to understand how podcasting actually works in Venezuela today. We explore: * Why podcasts are not available on Spotify in Venezuela * How YouTube became the dominant platform for podcast consumption * The role of the Venezuelan diaspora in building audiences * How creators monetize without traditional audio platforms * And why the connection between hosts and listeners might be stronger than anywhere else One key takeaway: podcasting in Venezuela is not audio-first—it’s video-first, global by default, and built outside of the traditional system. If you're thinking about international podcast campaigns, or just want to understand how media evolves under constraint, this is one of the most fascinating markets to look at right now. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

What's going on in Argentina? - with Luciano Banchero from Posta

Argentina has one of the strongest audio cultures in the world, but podcasting has followed a very different path compared to markets like the U.S. or even Mexico and Brazil. In this episode of The Global Podscape, we sit down with Luciano Banchero, co-founder and CEO of Posta, one of the leading podcast production companies in Latin America and one of the first in the region to be acquired by PodX. We talk about how podcasting in Argentina evolved from a radio-first culture into a creator-driven ecosystem, why branded content became the dominant business model, and why traditional advertising still hasn’t fully developed. Luciano also shares his perspective on the role of YouTube and Spotify, why video might be overestimated, and what it really takes to build a sustainable podcast business in Latin America today. If you're looking to understand the Argentine market, or thinking about expanding into Spanish-speaking audiences, this episode is a must-listen. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

What's going on in Chile? - with Juan Ignacio Lara from Emisor (Episode in Spanish)

We sit down with Juan Ignacio Lara to unpack the current state of the podcast industry in Chile. From how audiences are actually consuming content, to the role of YouTube versus audio platforms, and the opportunities (and limitations) for monetization, this conversation dives into what makes Chile a unique and evolving market. We also explore the types of content that are resonating locally, how creators are building audiences, and what brands should understand before entering the Chilean podcast space. Find the English transcript here:  https://www.genuinamedia.com/blog/whats-going-on-in-chile---transcript-from-our-conversation-with-juan-ignacio-lara [https://www.genuinamedia.com/blog/whats-going-on-in-chile---transcript-from-our-conversation-with-juan-ignacio-lara] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.