The HEX-Files Energy Marketing Podcast

Stop Chasing Cheap Customers and Win Mission-Critical Markets Without Diesel with Lee Feliciano

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment [https://bit.ly/hex-file-go-assessment] __________________________________________ How does New Use Energy Solutions, Inc. (NUE) uses portable solar and battery systems to support mission critical operations, and why are trust, partnerships, and focused marketing important for growth in the clean energy market? In Episode 24 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez [https://www.linkedin.com/in/arnaud-dasprez-3a949a/?originalSubdomain=fr] speaks with Lee Feliciano [https://www.linkedin.com/in/lee-feliciano-833a26/], President of New Use Energy Solutions, Inc. (NUE) [https://www.linkedin.com/company/new-use-energy/], a company focused on portable solar and battery power systems for mission critical applications. He is also the Principal of SolarCapital LLC. Lee shares how the company evolved from larger trailer systems to professional grade portable energy solutions used in disaster response, film production, and military operations. He discusses the importance of building a strong brand around reliability, focusing on high value markets, and creating strategic partnerships that expand their reach. Lee also talks about the challenges of growing a startup, building customer trust, and positioning clean energy systems as a practical replacement for traditional gas generators. With a background in portable solar and battery power systems, Lee Feliciano explains how New Use Energy Solutions, Inc. (NUE) focuses on providing mission critical energy solutions for disaster response, film production, and military applications. Lee shares how the company balances durability, reliability, and portability to help customers reduce their reliance on traditional gas generators. He also highlights the importance of strategic partnerships, building trust through real world deployments, and staying focused on professional grade markets while growing brand awareness in the clean energy space. IN THIS EPISODE, EXPECT TO LEARN: -How New Use Energy Solutions, Inc. (NUE) develops portable solar and battery power systems for mission critical applications -Why disaster response, film production, and military operations are key markets for clean portable energy solutions -How the company focuses on professional grade products that are durable, reliable, and built for real world use -The challenges of building brand awareness, customer trust, and long term partnerships in the clean energy industry -How strategic partnerships, focused marketing, and strong customer relationships help drive growth in emerging energy markets 📢 Learn more about New Use Energy Solutions, Inc. (NUE) innovative, professional-grade portable solar and battery power solutions for mission-critical operations. Visit: https://newuseenergy.com/ [https://newuseenergy.com/] TIMESTAMPS: [00:00] - Teaser [00:33] - Introduction of podcast and guest Lee Feliciano [02:37] - Portable Solar Power Systems and Market Positioning [06:21] - Choosing Target Markets and Building Industry Relationships  [09:47] - Global Market Opportunities and Telemedicine Partnerships [11:53] - OEM Partnerships and Building the New Use Energy Solutions, Inc. (NUE) Brand [16:14] - Brand Awareness and Social Media Marketing Strategy  [20:43] - Product Differentiation and Mission Critical Applications  [23:28] - Sales Structure, CRM Systems, and Customer Follow Up  [26:00] - Product Packaging and Professional Brand Recognition  [30:24] - Marketing Budgets, Brand Growth, and Industry Presence  [35:33] - Strategic Partnerships and Rental Market Opportunities FOLLOW OUR GUEST LEE FELICIANO ON: -LinkedIn: https://www.linkedin.com/in/lee-feliciano-833a26/ [https://www.linkedin.com/in/lee-feliciano-833a26/]  -New Use Energy Solutions, Inc. (NUE) (LinkedIn): https://www.linkedin.com/company/new-use-energy/ [https://www.linkedin.com/company/new-use-energy/]  -New Use Energy Solutions, Inc. (NUE) (Website): https://newuseenergy.com/ [https://newuseenergy.com/] FOLLOW HOST ARNAUD DASPREZ ON: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ [https://www.linkedin.com/in/arnaud-dasprez-3a949a/]  -Facebook: https://www.facebook.com/arnaud.dasprez [https://www.facebook.com/arnaud.dasprez]  -Instagram: https://www.instagram.com/arnauddasprez/ [https://www.instagram.com/arnauddasprez/] FOLLOW THE PODCAST: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ [https://www.linkedin.com/company/hexagroup/]  -Visit the HexaGroup Website: https://www.hexagroup.com/ [https://www.hexagroup.com/]  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 [https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801]  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360 [https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360]

AI Is Changing Customer Buying Behavior and Business Growth Strategy with Mark Greco

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment [https://bit.ly/hex-file-go-assessment] __________________________________________ How does HubSpot help businesses improve customer experience through connected CRM and AI tools, and why are flexibility and technology adoption important in today’s changing digital market? In Episode 24 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez [https://www.linkedin.com/in/arnaud-dasprez-3a949a/?originalSubdomain=fr] speaks with Mark Greco [https://www.linkedin.com/in/marksgreco/], Executive at HubSpot [https://www.linkedin.com/company/hubspot/], about the evolution of digital marketing, CRM technology, and AI in business growth. Mark shares his journey from engineering and web development into inbound marketing, and explains how HubSpot grew from a marketing platform into a connected ecosystem for sales, marketing, and service teams. He discusses the importance of breaking down silos, improving customer experience, and adapting to changing buyer behavior driven by AI and digital tools. Mark also highlights how modern CRM systems are easier to adopt, more connected, and increasingly important for companies looking to stay competitive in a rapidly changing market.  With a background in engineering and web development, Mark Greco explains how HubSpot evolved from a marketing platform into a connected system for sales, marketing, and customer service. Mark shares how the company focused on helping businesses improve collaboration, customer experience, and visibility across teams through modern CRM technology. He also highlights the impact of AI on buyer behavior, the importance of adapting to new digital tools, and the challenges companies face when modernising long sales cycles and relationship driven industries. IN THIS EPISODE, EXPECT TO LEARN: -How Mark Greco helped shape the early growth of HubSpot and inbound marketing -Why connected CRM systems improve collaboration between sales, marketing, and service teams -How AI is changing customer behavior, sales processes, and digital marketing strategies -The challenges companies face when adopting new technology and modernising long sales cycles -How businesses can stay competitive by improving customer experience and embracing digital tools 📧 For inquiries or to learn more about HubSpot's evolving ecosystem, email Mark Greco directly at: mgreco@hubspot.com [mgreco@hubspot.com] TIMESTAMPS: [00:00] - Teaser [00:36] - Introduction of podcast and guest Mark Greco [02:24] - The Rise of Inbound Marketing and SEO Tools [03:46] - Breaking Down Silos Between Sales and Marketing [05:22] - HubSpot’s Evolution into a Connected CRM Platform [08:34] - Working with CROs and Business Growth Strategies [09:30] - AI’s Growing Role in Marketing and Sales [11:50] - HubSpot AI Tools and Customer Support Features [14:04] - AI Search, SEO Changes, and Buyer behavior [19:43] - Adapting Industrial Sales to Modern Customer Expectations [20:51] - CRM Adoption Challenges in Relationship Driven Industries [26:10] - Expanding the Role of CRM Across Business Teams [28:45] - Excitement Around AI and the Future of Business Tools FOLLOW OUR GUEST MARK GRECO ON: -LinkedIn: https://www.linkedin.com/in/marksgreco/ [https://www.linkedin.com/in/marksgreco/]  -HubSpot (LinkedIn): https://www.linkedin.com/company/hubspot/ [https://www.linkedin.com/company/hubspot/]  -HubSpot (Website): https://www.hubspot.com/ [https://www.hubspot.com/] FOLLOW HOST ARNAUD DASPREZ ON: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ [https://www.linkedin.com/in/arnaud-dasprez-3a949a/]  -Facebook: https://www.facebook.com/arnaud.dasprez [https://www.facebook.com/arnaud.dasprez]  -Instagram: https://www.instagram.com/arnauddasprez/ [https://www.instagram.com/arnauddasprez/] FOLLOW THE PODCAST: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ [https://www.linkedin.com/company/hexagroup/]  -Visit the HexaGroup Website: https://www.hexagroup.com/ [https://www.hexagroup.com/]  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 [https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801]  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360 [https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360]

The Industrial Heat Electrification to Replace Gas Using Thermal Storage with Nir Brenmiller

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment [https://bit.ly/hex-file-go-assessment] __________________________________________ How does Brenmiller Energy’s thermal energy storage support industries with high heat demands, and why are tailored energy solutions and long-term customer relationships key? How do trust-building and flexibility help manage complex projects and adapt strategies for diverse regional markets in the evolving energy sector? In Episode 23 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez [https://www.linkedin.com/in/arnaud-dasprez-3a949a/?originalSubdomain=fr] speaks with Nir Brenmiller [https://www.linkedin.com/in/nir-brenmiller/], Deputy CEO, Board Member and Co-Founder of Brenmiller Energy [https://www.linkedin.com/company/brenmiller-energy/], a company specializing in thermal energy storage solutions. Nir shares insights into the company's journey from solar energy to focusing on thermal storage for industrial heat, highlighting the importance of cost savings and flexibility in today’s energy market. He discusses the company’s evolution from a technology provider to an energy services provider, offering tailored solutions that combine heat, power, and energy storage. Nir also talks about the challenges of building trust with investors, adapting to different regional markets, and the growing role of flexibility in energy solutions. With a background in thermal energy storage, Nir Brenmiller explains how the company focuses on providing energy services that combine heat, power, and energy storage, helping clients reduce their reliance on fossil fuels. Nir shares how Brenmiller Energy balances innovation with practical engineering, offering tailored solutions to meet diverse regional needs. He also highlights the challenges of building trust with investors, navigating complex sales cycles, and the growing importance of flexibility in the evolving energy market. IN THIS EPISODE, EXPECT TO LEARN: -How Brenmiller Energy specializes in thermal energy storage solutions for industrial heat -Why industrial heat storage requires long-term investments and strong customer relationships -How Brenmiller Energy blends innovative technology with practical engineering to provide tailored energy solutions -The challenges of building trust with investors and clients in a complex energy market -How flexibility and clear communication are essential to navigating diverse regional markets and driving success in the energy sector 📧 For inquiries or to discuss your energy solutions, email Nir Brenmiller directly at: nir@bren-energy.com [nir@bren-energy.com] TIMESTAMPS: [00:00] - Teaser [00:49] - Introduction of podcast and guest Nir Brenmiller [01:32] - Nir Brenmiller’s Background and Brenmiller Energy Overview [04:24] - Offering Heat and Power as a Combined Solution [06:15] - Brenmiller Energy’s Evolution from Technology Provider to Energy Services Provider [08:27] - Overcoming Sales Challenges in the Industrial Energy Market [13:02] - Project Timelines and Challenges in Energy Services [19:56] - Building the Brand and Managing Public Market Expectations [24:47] - Local Sourcing and Adapting to Regional Market Needs [29:23] - The Importance of Market Education and First Movers [30:47] - Overcoming Market Education Challenges and Competing with Larger Players [35:13] - Investor Challenges and the Path to Commercial Success [36:40] - Opportunities in Sourcing Energy Assets and Market Growth FOLLOW OUR GUEST NIR BRENMILLER ON: -LinkedIn: https://www.linkedin.com/in/nir-brenmiller/ [https://www.linkedin.com/in/nir-brenmiller/] -Brenmiller Energy (LinkedIn): https://www.linkedin.com/company/brenmiller-energy/ [https://www.linkedin.com/company/brenmiller-energy/] -Brenmiller Energy (Website): https://bren-energy.com/ [https://bren-energy.com/] FOLLOW HOST ARNAUD DASPREZ ON: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ [https://www.linkedin.com/in/arnaud-dasprez-3a949a/] -Facebook: https://www.facebook.com/arnaud.dasprez [https://www.facebook.com/arnaud.dasprez] -Instagram: https://www.instagram.com/arnauddasprez/ [https://www.instagram.com/arnauddasprez/] FOLLOW THE PODCAST: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ [https://www.linkedin.com/company/hexagroup/] -Visit the HexaGroup Website: https://www.hexagroup.com/ [https://www.hexagroup.com/] -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 [https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801] -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360 [https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360]

How Trust-Driven Relationships Win Complex Industrial B2B Sales with Tomas Polanco

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment [https://bit.ly/hex-file-go-assessment] __________________________________________ How does Paralloy Group Limited’s custom high-alloy steel serve industries like petrochemicals and aerospace, and why are strong customer relationships and regional sales strategies essential? How do clear communication and trust-building help manage long sales cycles and complex, high-value projects? In Episode 22 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez [https://www.linkedin.com/in/arnaud-dasprez-3a949a/?originalSubdomain=fr] speaks with Tomas Polanco [https://www.linkedin.com/in/tomas-polanco/], Vice President Sales Americas at Paralloy Group Limited [https://www.linkedin.com/company/paralloy-firth-vickers/], a company that manufactures high-alloy steel for the petrochemical, nuclear, and aerospace industries. Tomas shares insights into the company's focus on custom-made products for sectors like ethylene and steam reformers. He discusses the balance between traditional relationship-driven sales and the use of digital marketing and AI, the challenges of navigating complex sales cycles, and the importance of staying connected to customers. Tomas also explores how the company adapts its strategies to different regions in the Americas and highlights the growing role of trust and collaboration in the industry. With a background in sales, Tomas Polanco discusses his role at Paralloy Group Limited, a company that manufactures high-alloy steel for industries like petrochemicals, aerospace, and nuclear. He explains how the company provides custom products for specialized markets, including ethylene and steam reformers. Tomas shares how Paralloy Group Limited balances traditional relationship-driven sales with the use of modern tools like CRM and AI. He also highlights the challenges of navigating long sales cycles, managing customer relationships across different regions, and the importance of clear communication to build trust in a complex, technical industry. IN THIS EPISODE, EXPECT TO LEARN: -How Paralloy Group Limited manufactures high-alloy steel for industries like petrochemicals, aerospace, and nuclear -Why custom products for sectors like ethylene and steam reformers require long sales cycles and close customer relationships -How Paralloy Group Limited combines traditional relationship-driven sales with modern tools like CRM and AI -The challenges of navigating different regional markets and adapting strategies for each -How clear communication and trust-building play key roles in the success of technical, multi-million-dollar projects 📢 Learn more about Paralloy Group Limited’s innovative high-alloy steel solutions for industries like petrochemicals, aerospace, and nuclear. Visit: https://www.paralloy.co.uk/ [https://www.paralloy.co.uk/] 📧 For inquiries or to discuss your project needs, email Tomas Polanco directly at: tomas.polanco@parollaygroup.com [tomas.polanco@parollaygroup.com] TIMESTAMPS: [00:00] - Teaser [00:58] - Introduction of podcast and guest Tomas Polanco [01:32] - Tomas Polanco’s Background and Paralloy Group Limited Overview [03:42] - Sales Cycle and Customer Relationship Management [06:16] - Building Trust with Customers Through Content and Data Testing [08:04] - Sales Challenges and Managing Multiple Touchpoints with Clients [10:56] - Sales Strategy Across Regions: North America vs Latin America [12:26] - Use of Local Reps in Latin America and Support from Headquarters [16:44] - Participation in Trade Shows and Conferences [20:43] - Current Challenges in the Industry and Customer Engagement [22:35] - Future Opportunities and Maintaining Customer Commitment FOLLOW OUR GUEST TOMAS POLANCO ON: -LinkedIn: https://www.linkedin.com/in/tomas-polanco/ [https://www.linkedin.com/in/tomas-polanco/]  -Paralloy Group Limited (LinkedIn): https://www.linkedin.com/company/paralloy-firth-vickers/ [https://www.linkedin.com/company/paralloy-firth-vickers/]  -Paralloy Group Limited (Website): https://www.paralloy.co.uk/ [https://www.paralloy.co.uk/] FOLLOW HOST ARNAUD DASPREZ ON: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ [https://www.linkedin.com/in/arnaud-dasprez-3a949a/]  -Facebook: https://www.facebook.com/arnaud.dasprez [https://www.facebook.com/arnaud.dasprez]  -Instagram: https://www.instagram.com/arnauddasprez/ [https://www.instagram.com/arnauddasprez/] FOLLOW THE PODCAST: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ [https://www.linkedin.com/company/hexagroup/]  -Visit the HexaGroup Website: https://www.hexagroup.com/ [https://www.hexagroup.com/]  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 [https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801]  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360 [https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360]

We Are Building a Nuclear Reactor to Replace Fossil Fuels with Thorium Energy - Thomas Jam Pedersen

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment [https://bit.ly/hex-file-go-assessment] __________________________________________ How can molten salt reactors using thorium help produce low cost energy at scale, and why are licensing processes, investor confidence, and clear communication essential for companies bringing new nuclear technology to market with long development timelines and strict regulatory requirements? In Episode 21 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez [https://www.linkedin.com/in/arnaud-dasprez-3a949a/?originalSubdomain=fr] speaks with Thomas Jam Pedersen [https://www.linkedin.com/in/thomas-jam-pedersen-9595a4/], Co-founder of copenhagen atomics [https://www.linkedin.com/company/copenhagen-atomics/], a company developing next generation molten salt reactors using thorium fuel. Thomas shares his engineering background and explains how his team is working to produce low cost, scalable nuclear energy through compact reactors. He discusses the advantages of thorium over traditional uranium, the challenges of licensing and commercialization, and how the company is positioning itself in the global energy market. Thomas also explores investor perceptions of nuclear energy, the importance of cost and safety, and how communication and strategy play a role in bringing new energy technology to market. With a background in engineering, Thomas Jam Pedersen explains how he co-founded copenhagen atomics to develop a new type of nuclear reactor using thorium and molten salt technology. He shares how the company is building compact reactors designed for low cost energy and large scale production. Thomas highlights how the global demand for energy and the limits of current solutions are driving interest in new nuclear technologies. He also discusses the long path to licensing and commercialization, the role of investors in funding development, and how clear communication and positioning help gain trust in a complex and misunderstood industry. IN THIS EPISODE, EXPECT TO LEARN: -How copenhagen atomics is developing molten salt reactors using thorium to produce low cost energy -Why thorium based nuclear technology could offer advantages over traditional uranium reactors -How compact, factory built reactors can scale energy production across different industries -The challenges of licensing, regulation, and long timelines in bringing new nuclear technology to market -How investor interest, communication, and strategy shape the future of advanced nuclear energy 📢 Explore copenhagen atomics on YouTube for both technical insights and clear explanations of the economic potential of low cost energy. Visit: https://www.youtube.com/c/CopenhagenAtomics [https://www.youtube.com/c/CopenhagenAtomics] TIMESTAMPS: [00:00] - Teaser [00:57] - Introduction of podcast and guest Thomas Jam Pedersen [01:38] - Thomas Jam’s Background and copenhagen atomics Overview [02:11] - Thorium vs Uranium and Basics of Nuclear Energy [05:59] - Go To Market Strategy and Target Customers [07:21] - Technology Progress and Timeline to Commercialization [08:38] - Startup Journey and Founding Story of copenhagen atomics [13:01] - Investor Communication and Public Perception of Nuclear Energy [16:41] - Fundraising Process and Investor Interest in Energy Markets [19:42] - Marketing Strategy, Channels, and Industry Positioning [22:01] - Team Structure and Shift Toward More Communication Efforts [24:59] - Global Market Opportunities and Regional Expansion [26:53] - Sales Strategy, Inbound Leads, and Customer Licensing Process [32:23] - Regulatory Challenges and Licensing Across Countries [39:22] - Short Term Focus on Hiring, Scaling, and Reactor Development [41:29] - Where to learn More About copenhagen atomics FOLLOW OUR GUEST THOMAS JAM PEDERSEN ON: -LinkedIn: https://www.linkedin.com/in/thomas-jam-pedersen-9595a4/ [https://www.linkedin.com/in/thomas-jam-pedersen-9595a4/]  -copenhagen atomics (LinkedIn): https://www.linkedin.com/company/copenhagen-atomics/ [https://www.linkedin.com/company/copenhagen-atomics/]  -copenhagen atomics (Website): https://www.copenhagenatomics.com/ [https://www.copenhagenatomics.com/]  -copenhagen atomics (Youtube): https://www.youtube.com/c/CopenhagenAtomics [https://www.youtube.com/c/CopenhagenAtomics] FOLLOW HOST ARNAUD DASPREZ ON: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ [https://www.linkedin.com/in/arnaud-dasprez-3a949a/]  -Facebook: https://www.facebook.com/arnaud.dasprez [https://www.facebook.com/arnaud.dasprez]  -Instagram: https://www.instagram.com/arnauddasprez/ [https://www.instagram.com/arnauddasprez/] FOLLOW THE PODCAST: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ [https://www.linkedin.com/company/hexagroup/]  -Visit the HexaGroup Website: https://www.hexagroup.com/ [https://www.hexagroup.com/]  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 [https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801]  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360 [https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360]