Omslagafbeelding van de show The Hook with Katie Kempner

The Hook with Katie Kempner

Podcast door WMR.FM

Engels

Business

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Over The Hook with Katie Kempner

The Hook with Katie Kempner is one of the hottest shows in our outstanding lineup of business radio programming. The Hook charts the territory where advertising and public relations meet. Each Tuesday, The Hook will host exclusive interviews with the industry's finest advertising and public relations gurus, creatives and journalists to discuss the latest news and strategy in the industry.

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aflevering CP and B employee Jeff Benjamin artwork

CP and B employee Jeff Benjamin

Katie brings on Jeff Benjamin of CP+B. Ready to take on the challenge of reinventing interactive advertising, Jeff joined Crispin Porter + Bogusky at the end of 2003. At CP+B, Jeff is working on brands that include Burger King, Volkswagen, Coca-Cola, Virgin Atlantic Airways, Method, and GAP. Prior to CP+B, Jeff worked at Goodby, Silverstein & Partners where heworked on Hewlett-Packard, Saturn and Goodyear. Before Goodby, Jeff began his career at Modem Media specializing in GIF banner optimization. Jeff has been recognized nationally and internationally winning every major interactive award. In his first year at CP+B, Jeff won Best of Show at the One Show, the Grand Clio, and the Grand Prix at Cannes. His work has been showcased in publications including the Wall Street Journal, New York Times, Time Magazine, Newsweek, Communication Arts, Graphis and the Art Directors Club.

10 nov 2019 - 1 h 2 min
aflevering Eric Yaberbaum of Lime Public Relations artwork

Eric Yaberbaum of Lime Public Relations

Eric Yaverbaum, Managing Partner and Client Services Director for Lime. Just to give you a little bit about Eric and there’s so much to say, he brings more than 25 years of experience to PR. He’s counseled a wide range of clients from Sony, IKEA, where I first had the pleasure to meet him, Domino’s Pizza, Bell Atlantic, H&M, and American Express. Prior to Lime, he had his own agency Jericho Communications for 21 years, which he actually merged with Lime and he’ll tell us about that. He’s also an accomplished author having written several books including Public Relations Kit for Dummies. Eric was named one of the five heroes in the PR business by PRWeek in 2005 for his grassroots campaign called “Walk a Mile in My Shoes”, which successfully influenced the House of Representative’s vote to pass the increase in governmental spending on stem cell research and so much more.

10 nov 2019 - 49 min
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