Culture, Code, and Climate: AI, Industry, and the Future of Sustainability with Pina Schlombs, Siemens
In this episode of the Innovation Brief, co-hosts Gabriela Matic and Gabriella G. Hernandez sit down with Pina Schlombs, Sustainability Lead & Senior Thought Leader on Industrial AI at Siemens Digital Industries Software, to explore what it really takes to transform heavy industry in a world of tightening regulations, ambitious climate targets, and rapidly evolving AI.
Drawing on her experience across Siemens and Volkswagen, Pina explains why what most people consider “innovation” is actually optimisation - and why true transformation starts with rethinking operating models, not just adding new tools.
This episode unpacks how digital backbones, data-driven decision-making, and AI-powered design are enabling Siemens and its customers to cut emissions, meet regulatory demands, and create new commercial opportunities. Pina shares concrete examples, from eco-design guidelines embedded directly into R&D workflows to AI systems that propose product design changes while balancing cost, manufacturability, and environmental impact.
Throughout the conversation, we dig into the human side of change: culture, talent, and leadership. Pina contrasts organisations that “play not to lose” with those that “play to win,” and reflects on the role of networks like the Sustainability Circle in helping leaders navigate complex decisions, build new capabilities, and move faster - without losing sight of responsibility.
In this episode, you’ll learn:
* Why digitalisation has become a critical lever for sustainability in heavy, high-impact industries
* How to think about footprint vs. handprint when assessing the true impact of AI and digital infrastructure
* What differentiates genuine innovation from incremental optimisation, and why that distinction matters now
* How culture, talent, and cross-functional collaboration enable (or block) large-scale sustainability transformation
Connect with Pina via LinkedIn: https://www.linkedin.com/in/pinaschlombs/
Follow Siemens Digital Industries Software: https://www.linkedin.com/company/siemenssoftware/
Learn more about the Sustainability Circle: https://www.linkedin.com/company/the-sustainability-circle/
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